Global Programmatic Advertising Spending Market 2024-2028

Description

List of Tables

The programmatic advertising spending market is forecasted to grow by USD 433.7 bn during 2022-2027, accelerating at a CAGR of 32.23% during the forecast period. The report on the programmatic advertising spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by high penetration of digital advertising, growing adoption of programmatic advertising in South America and APAC, and improved targeting of audience.

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	26.93%
CAGR	38.83%
Incremental Value	$725.51bn

Technavio's programmatic advertising spending market is segmented as below:

By Application

Open auction
Automated guaranteed
Invitation only
Unreserved fixed rate

By Display Type

Mobile
Desktop

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the growing popularity of mobile programmatic ad displays as one of the prime reasons driving the programmatic advertising spending market growth during the next few years. Also, the high penetration of augmented reality (AR) technology in the advertising sector and the introduction of artificial intelligence (AI) in the programmatic advertising market will lead to sizable demand in the market.

The report on the programmatic advertising spending market covers the following areas:

Programmatic advertising spending market sizing
Programmatic advertising spending market forecast
Programmatic advertising spending market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading programmatic advertising spending market vendors that include Adform AS, Adobe Inc., Alphabet Inc., Amazon.com Inc., Digilant Inc., IPONWEB Ltd., Magnite Inc., Microsoft Corp., NextRoll Inc., Roku Inc., Simplifi Holdings Inc., Singapore Telecommunications Ltd., SmartyAds LLP, Sparcmedia Pty Ltd., StackAdapt Inc., The Trade Desk Inc., Verizon Communications Inc., Noboru Consultancy Services, Infectious Media Holdings Ltd., and MediaMath Inc.. Also, the programmatic advertising spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR45883

1 Executive Summary

1.1 Market overview

2 Market Landscape

2.1 Market ecosystem

3 Market Sizing

3.1 Market definition
3.2 Market segment analysis
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

4.1 Global programmatic advertising spending market 2018 - 2022
4.2 Application Segment Analysis 2018 - 2022
4.3 Display Type Segment Analysis 2018 - 2022
4.4 Geography Segment Analysis 2018 - 2022
4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

5.1 Five forces summary
5.2 Bargaining power of buyers
5.3 Bargaining power of suppliers
5.4 Threat of new entrants
5.5 Threat of substitutes
5.6 Threat of rivalry
5.7 Market condition

6 Market Segmentation by Application

6.1 Market segments
6.2 Comparison by Application
6.3 Open auction - Market size and forecast 2023-2028
6.4 Automated guaranteed - Market size and forecast 2023-2028
6.5 Invitation only - Market size and forecast 2023-2028
6.6 Unreserved fixed rate - Market size and forecast 2023-2028
6.7 Market opportunity by Application

7 Market Segmentation by Type

7.1 Market segments
7.2 Comparison by Type
7.3 Mobile - Market size and forecast 2023-2028
7.4 Desktop - Market size and forecast 2023-2028
7.5 Market opportunity by Type

8 Customer Landscape

8.1 Customer landscape overview

9 Geographic Landscape

9.1 Geographic segmentation
9.2 Geographic comparison
9.3 North America - Market size and forecast 2023-2028
9.4 APAC - Market size and forecast 2023-2028
9.5 Europe - Market size and forecast 2023-2028
9.6 South America - Market size and forecast 2023-2028
9.7 Middle East and Africa - Market size and forecast 2023-2028
9.8 US - Market size and forecast 2023-2028
9.9 China - Market size and forecast 2023-2028
9.10 Germany - Market size and forecast 2023-2028
9.11 UK - Market size and forecast 2023-2028
9.12 Canada - Market size and forecast 2023-2028
9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
11.3 Landscape disruption
11.4 Industry risks

12 Vendor Analysis

12.1 Vendors covered
12.2 Market positioning of vendors
12.3 Adform AS
12.4 Adobe Inc.
12.5 Alphabet Inc.
12.6 Amazon.com Inc.
12.7 Digilant Inc.
12.8 Magnite Inc.
12.9 MediaMath Inc.
12.10 Microsoft Corp.
12.11 NextRoll Inc.
12.12 Roku Inc.
12.13 Simplifi Holdings Inc.
12.14 Singapore Telecommunications Ltd.
12.15 SmartyAds LLP
12.16 Sparcmedia Pty Ltd.
12.17 Verizon Communications Inc.

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
13.3 Currency conversion rates for US$
13.4 Research methodology
13.5 List of abbreviations