Global Enterprise AI Market 2024-2028

Technavio has been monitoring the enterprise AI market and it is poised to grow by $2.00 bn during 2022-2026, accelerating at a CAGR of 45.1% during the forecast period. Our report on the enterprise AI market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis of the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing interest in chatbot AI, need for AI-empowered collaboration tools, and the focus on intelligent business models.

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	42.8%
CAGR	46.52%
Incremental Value	$48960mn

The enterprise AI market analysis includes the end-user and deployment segments and geographic landscape.

Technavio's enterprise AI market is segmented as below:

By End-user

Advertising and media and entertainment
Retail and e-commerce
Medical and life sciences
BFSI
Others

By Deployment

On-premise
Cloud

By Geographical Landscape

North America
Europe
APAC
Middle East and Africa
South America

This study identifies the adoption of enterprise AI by SMES as one of the prime reasons driving the enterprise AI market growth during the next few years. Also, increasing focus on AI-ready solutions and growth of HPC in enterprises will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on enterprise AI market covers the following areas:

Enterprise AI market sizing
Enterprise AI market forecast
Enterprise AI market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading enterprise AI market vendors that include Abacus.AI, Alphabet Inc., Alteryx Inc., C3.ai Inc., Databricks Inc., Dataiku Inc., DataRobot Inc., H2O.ai Inc., Hewlett Packard Enterprise Co., Hypersonix Inc., Intel Corp., International Business Machines Corp., Microsoft Corp., Oracle Corp., Salesforce.com Inc., SAP SE, SAS Institute Inc., Sentient.io Pte. Ltd., Snowflake Inc., and Wipro Ltd.. Also, the enterprise AI market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR74431

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Deployment
Exhibit 06: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global enterprise AI market 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on global enterprise ai market 2018 - 2022 ($ million)
4.2 Deployment Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - Deployment Segment 2018 - 2022 ($ million)
4.3 End-user Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
4.4 Geography Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.5 Country Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Deployment

6.1 Market segments
Exhibit 30: Chart on Deployment - Market share 2023-2028 (%)
Exhibit 31: Data Table on Deployment - Market share 2023-2028 (%)
6.2 Comparison by Deployment
Exhibit 32: Chart on Comparison by Deployment
Exhibit 33: Data Table on Comparison by Deployment
6.3 On-premises - Market size and forecast 2023-2028
Exhibit 34: Chart on On-premises - Market size and forecast 2023-2028 ($ million)
Exhibit 35: Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
Exhibit 36: Chart on On-premises - Year-over-year growth 2023-2028 (%)
Exhibit 37: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
6.4 Cloud - Market size and forecast 2023-2028
Exhibit 38: Chart on Cloud - Market size and forecast 2023-2028 ($ million)
Exhibit 39: Data Table on Cloud - Market size and forecast 2023-2028 ($ million)
Exhibit 40: Chart on Cloud - Year-over-year growth 2023-2028 (%)
Exhibit 41: Data Table on Cloud - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Deployment
Exhibit 42: Market opportunity by Deployment ($ million)
Exhibit 43: Data Table on Market opportunity by Deployment ($ million)

7 Market Segmentation by End-user

7.1 Market segments
Exhibit 44: Chart on End-user - Market share 2023-2028 (%)
Exhibit 45: Data Table on End-user - Market share 2023-2028 (%)
7.2 Comparison by End-user
Exhibit 46: Chart on Comparison by End-user
Exhibit 47: Data Table on Comparison by End-user
7.3 Advertising and media and entertainment - Market size and forecast 2023-2028
Exhibit 48: Chart on Advertising and media and entertainment - Market size and forecast 2023-2028 ($ million)
Exhibit 49: Data Table on Advertising and media and entertainment - Market size and forecast 2023-2028 ($ million)
Exhibit 50: Chart on Advertising and media and entertainment - Year-over-year growth 2023-2028 (%)
Exhibit 51: Data Table on Advertising and media and entertainment - Year-over-year growth 2023-2028 (%)
7.4 Retail and e-commerce - Market size and forecast 2023-2028
Exhibit 52: Chart on Retail and e-commerce - Market size and forecast 2023-2028 ($ million)
Exhibit 53: Data Table on Retail and e-commerce - Market size and forecast 2023-2028 ($ million)
Exhibit 54: Chart on Retail and e-commerce - Year-over-year growth 2023-2028 (%)
Exhibit 55: Data Table on Retail and e-commerce - Year-over-year growth 2023-2028 (%)
7.5 Medical and life sciences - Market size and forecast 2023-2028
Exhibit 56: Chart on Medical and life sciences - Market size and forecast 2023-2028 ($ million)
Exhibit 57: Data Table on Medical and life sciences - Market size and forecast 2023-2028 ($ million)
Exhibit 58: Chart on Medical and life sciences - Year-over-year growth 2023-2028 (%)
Exhibit 59: Data Table on Medical and life sciences - Year-over-year growth 2023-2028 (%)
7.6 BFSI - Market size and forecast 2023-2028
Exhibit 60: Chart on BFSI - Market size and forecast 2023-2028 ($ million)
Exhibit 61: Data Table on BFSI - Market size and forecast 2023-2028 ($ million)
Exhibit 62: Chart on BFSI - Year-over-year growth 2023-2028 (%)
Exhibit 63: Data Table on BFSI - Year-over-year growth 2023-2028 (%)
7.7 Government and defense and others - Market size and forecast 2023-2028
Exhibit 64: Chart on Government and defense and others - Market size and forecast 2023-2028 ($ million)
Exhibit 65: Data Table on Government and defense and others - Market size and forecast 2023-2028 ($ million)
Exhibit 66: Chart on Government and defense and others - Year-over-year growth 2023-2028 (%)
Exhibit 67: Data Table on Government and defense and others - Year-over-year growth 2023-2028 (%)
7.8 Market opportunity by End-user
Exhibit 68: Market opportunity by End-user ($ million)
Exhibit 69: Data Table on Market opportunity by End-user ($ million)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 71: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibit 72: Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Exhibit 73: Chart on Geographic comparison
Exhibit 74: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
Exhibit 75: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibit 76: Data Table on North America - Market size and forecast 2023-2028 ($ million)
Exhibit 77: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 78: Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
Exhibit 79: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibit 80: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Exhibit 81: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 82: Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
Exhibit 83: Chart on APAC - Market size and forecast 2023-2028 ($ million)
Exhibit 84: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Exhibit 85: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibit 86: Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 Middle East and Africa - Market size and forecast 2023-2028
Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.7 South America - Market size and forecast 2023-2028
Exhibit 91: Chart on South America - Market size and forecast 2023-2028 ($ million)
Exhibit 92: Data Table on South America - Market size and forecast 2023-2028 ($ million)
Exhibit 93: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibit 94: Data Table on South America - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Exhibit 95: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibit 96: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibit 97: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 98: Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
Exhibit 99: Chart on China - Market size and forecast 2023-2028 ($ million)
Exhibit 100: Data Table on China - Market size and forecast 2023-2028 ($ million)
Exhibit 101: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibit 102: Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 Germany - Market size and forecast 2023-2028
Exhibit 103: Chart on Germany - Market size and forecast 2023-2028 ($ million)
Exhibit 104: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Exhibit 105: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibit 106: Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.11 Canada - Market size and forecast 2023-2028
Exhibit 107: Chart on Canada - Market size and forecast 2023-2028 ($ million)
Exhibit 108: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
Exhibit 109: Chart on Canada - Year-over-year growth 2023-2028 (%)
Exhibit 110: Data Table on Canada - Year-over-year growth 2023-2028 (%)
9.12 UK - Market size and forecast 2023-2028
Exhibit 111: Chart on UK - Market size and forecast 2023-2028 ($ million)
Exhibit 112: Data Table on UK - Market size and forecast 2023-2028 ($ million)
Exhibit 113: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibit 114: Data Table on UK - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 115: Market opportunity By Geographical Landscape ($ million)
Exhibit 116: Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 117: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 119: Overview on factors of disruption
11.4 Industry risks
Exhibit 120: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 121: Vendors covered
12.2 Market positioning of vendors
Exhibit 122: Matrix on vendor position and classification
12.3 Abacus.AI
Exhibit 123: Abacus.AI - Overview
Exhibit 124: Abacus.AI - Product / Service
Exhibit 125: Abacus.AI - Key offerings
12.4 Alphabet Inc.
Exhibit 126: Alphabet Inc. - Overview
Exhibit 127: Alphabet Inc. - Business segments
Exhibit 128: Alphabet Inc. - Key news
Exhibit 129: Alphabet Inc. - Key offerings
Exhibit 130: Alphabet Inc. - Segment focus
12.5 Alteryx Inc.
Exhibit 131: Alteryx Inc. - Overview
Exhibit 132: Alteryx Inc. - Product / Service
Exhibit 133: Alteryx Inc. - Key news
Exhibit 134: Alteryx Inc. - Key offerings
12.6 C3.ai Inc.
Exhibit 135: C3.ai Inc. - Overview
Exhibit 136: C3.ai Inc. - Product / Service
Exhibit 137: C3.ai Inc. - Key offerings
12.7 Databricks Inc.
Exhibit 138: Databricks Inc. - Overview
Exhibit 139: Databricks Inc. - Product / Service
Exhibit 140: Databricks Inc. - Key offerings
12.8 Dataiku Inc.
Exhibit 141: Dataiku Inc. - Overview
Exhibit 142: Dataiku Inc. - Product / Service
Exhibit 143: Dataiku Inc. - Key offerings
12.9 Hewlett Packard Enterprise Co.
Exhibit 144: Hewlett Packard Enterprise Co. - Overview
Exhibit 145: Hewlett Packard Enterprise Co. - Business segments
Exhibit 146: Hewlett Packard Enterprise Co. - Key news
Exhibit 147: Hewlett Packard Enterprise Co. - Key offerings
Exhibit 148: Hewlett Packard Enterprise Co. - Segment focus
12.10 Intel Corp.
Exhibit 149: Intel Corp. - Overview
Exhibit 150: Intel Corp. - Business segments
Exhibit 151: Intel Corp. - Key news
Exhibit 152: Intel Corp. - Key offerings
Exhibit 153: Intel Corp. - Segment focus
12.11 International Business Machines Corp.
Exhibit 154: International Business Machines Corp. - Overview
Exhibit 155: International Business Machines Corp. - Business segments
Exhibit 156: International Business Machines Corp. - Key news
Exhibit 157: International Business Machines Corp. - Key offerings
Exhibit 158: International Business Machines Corp. - Segment focus
12.12 Microsoft Corp.
Exhibit 159: Microsoft Corp. - Overview
Exhibit 160: Microsoft Corp. - Business segments
Exhibit 161: Microsoft Corp. - Key news
Exhibit 162: Microsoft Corp. - Key offerings
Exhibit 163: Microsoft Corp. - Segment focus
12.13 Oracle Corp.
Exhibit 164: Oracle Corp. - Overview
Exhibit 165: Oracle Corp. - Business segments
Exhibit 166: Oracle Corp. - Key news
Exhibit 167: Oracle Corp. - Key offerings
Exhibit 168: Oracle Corp. - Segment focus
12.14 Salesforce Inc.
Exhibit 169: Salesforce Inc. - Overview
Exhibit 170: Salesforce Inc. - Product / Service
Exhibit 171: Salesforce Inc. - Key news
Exhibit 172: Salesforce Inc. - Key offerings
12.15 SAP SE
Exhibit 173: SAP SE - Overview
Exhibit 174: SAP SE - Business segments
Exhibit 175: SAP SE - Key news
Exhibit 176: SAP SE - Key offerings
Exhibit 177: SAP SE - Segment focus
12.16 SAS Institute Inc.
Exhibit 178: SAS Institute Inc. - Overview
Exhibit 179: SAS Institute Inc. - Product / Service
Exhibit 180: SAS Institute Inc. - Key news
Exhibit 181: SAS Institute Inc. - Key offerings
12.17 Wipro Ltd.
Exhibit 182: Wipro Ltd. - Overview
Exhibit 183: Wipro Ltd. - Business segments
Exhibit 184: Wipro Ltd. - Key news
Exhibit 185: Wipro Ltd. - Key offerings
Exhibit 186: Wipro Ltd. - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 187: Inclusions checklist
Exhibit 188: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 189: Currency conversion rates for US$
13.4 Research methodology
Exhibit 190: Research methodology
Exhibit 191: Validation techniques employed for market sizing
Exhibit 192: Information sources
13.5 List of abbreviations
Exhibit 193: List of abbreviations