Global Artificial Intelligence (AI) in Social Media Market 2024-2028

The artificial intelligence (AI) in social media market is forecasted to grow by USD 5,570 mn during 2023-2028, accelerating at a CAGR of 27.82% during the forecast period. The report on artificial intelligence (AI) in social media market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand for data integration and visual analytics, an increase in the adoption of data-guided decision-making, and an increase in the number of smart-connected devices.

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	25.59%
CAGR	27.82%
Incremental Value	$5570mn

Technavio's artificial intelligence (AI) in social media market is segmented as below:

By Application

Predictive risk management
Consumer experience management
Sales and marketing

By End-user

Large Enterprise
SMEs

By Geographical Landscape

North America
Europe
APAC
Middle East and Africa
South America

This study identifies the increasing use of social media for advertising as one of the prime reasons driving artificial intelligence (AI) in social media market growth during the next few years. Also, the growth of digitalization and internet penetration and the rising adoption of cloud-based solutions will lead to sizable demand in the market.

The report on artificial intelligence (AI) in social media market covers the following areas:

Artificial intelligence (AI) in social media market sizing
Artificial intelligence (AI) in social media market forecast
Artificial intelligence (AI) in social media market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading artificial intelligence (AI) in social media market vendors that include Adobe Inc., Alphabet Inc., Amazon.com Inc., Cision US Inc., Converseon Inc, Meta Platforms Inc., Hootsuite Inc, International Business Machines Corp., Ipsos Group S A, LinkedIn Corp., Meltwater NV, Microsoft Corp., NetBase Solutions Inc., Qualtrics LLC, Salesforce Inc., SAS Institute Inc., Snap Inc., Sprinklr Inc., Sprout Social Inc., and Talkwalker Sarl. Also, the artificial intelligence (AI) in social media market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape and an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR74206

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
Exhibit 06: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global artificial intelligence (AI) in social media market 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on global artificial intelligence (ai) in social media market 2018 - 2022 ($ million)
4.2 Application Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - Application Segment 2018 - 2022 ($ million)
4.3 End-user Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
4.4 Geography Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.5 Country Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

6.1 Market segments
Exhibit 30: Chart on Application - Market share 2023-2028 (%)
Exhibit 31: Data Table on Application - Market share 2023-2028 (%)
6.2 Comparison by Application
Exhibit 32: Chart on Comparison by Application
Exhibit 33: Data Table on Comparison by Application
6.3 Predictive risk management - Market size and forecast 2023-2028
Exhibit 34: Chart on Predictive risk management - Market size and forecast 2023-2028 ($ million)
Exhibit 35: Data Table on Predictive risk management - Market size and forecast 2023-2028 ($ million)
Exhibit 36: Chart on Predictive risk management - Year-over-year growth 2023-2028 (%)
Exhibit 37: Data Table on Predictive risk management - Year-over-year growth 2023-2028 (%)
6.4 Consumer experience management - Market size and forecast 2023-2028
Exhibit 38: Chart on Consumer experience management - Market size and forecast 2023-2028 ($ million)
Exhibit 39: Data Table on Consumer experience management - Market size and forecast 2023-2028 ($ million)
Exhibit 40: Chart on Consumer experience management - Year-over-year growth 2023-2028 (%)
Exhibit 41: Data Table on Consumer experience management - Year-over-year growth 2023-2028 (%)
6.5 Sales and marketing - Market size and forecast 2023-2028
Exhibit 42: Chart on Sales and marketing - Market size and forecast 2023-2028 ($ million)
Exhibit 43: Data Table on Sales and marketing - Market size and forecast 2023-2028 ($ million)
Exhibit 44: Chart on Sales and marketing - Year-over-year growth 2023-2028 (%)
Exhibit 45: Data Table on Sales and marketing - Year-over-year growth 2023-2028 (%)
6.6 Market opportunity by Application
Exhibit 46: Market opportunity by Application ($ million)
Exhibit 47: Data Table on Market opportunity by Application ($ million)

7 Market Segmentation by End-user

7.1 Market segments
Exhibit 48: Chart on End-user - Market share 2023-2028 (%)
Exhibit 49: Data Table on End-user - Market share 2023-2028 (%)
7.2 Comparison by End-user
Exhibit 50: Chart on Comparison by End-user
Exhibit 51: Data Table on Comparison by End-user
7.3 Large Enterprise - Market size and forecast 2023-2028
Exhibit 52: Chart on Large Enterprise - Market size and forecast 2023-2028 ($ million)
Exhibit 53: Data Table on Large Enterprise - Market size and forecast 2023-2028 ($ million)
Exhibit 54: Chart on Large Enterprise - Year-over-year growth 2023-2028 (%)
Exhibit 55: Data Table on Large Enterprise - Year-over-year growth 2023-2028 (%)
7.4 SMEs - Market size and forecast 2023-2028
Exhibit 56: Chart on SMEs - Market size and forecast 2023-2028 ($ million)
Exhibit 57: Data Table on SMEs - Market size and forecast 2023-2028 ($ million)
Exhibit 58: Chart on SMEs - Year-over-year growth 2023-2028 (%)
Exhibit 59: Data Table on SMEs - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by End-user
Exhibit 60: Market opportunity by End-user ($ million)
Exhibit 61: Data Table on Market opportunity by End-user ($ million)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 63: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibit 64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Exhibit 65: Chart on Geographic comparison
Exhibit 66: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
Exhibit 67: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibit 68: Data Table on North America - Market size and forecast 2023-2028 ($ million)
Exhibit 69: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 70: Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ million)
Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 Middle East and Africa - Market size and forecast 2023-2028
Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.7 South America - Market size and forecast 2023-2028
Exhibit 83: Chart on South America - Market size and forecast 2023-2028 ($ million)
Exhibit 84: Data Table on South America - Market size and forecast 2023-2028 ($ million)
Exhibit 85: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibit 86: Data Table on South America - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 UK - Market size and forecast 2023-2028
Exhibit 91: Chart on UK - Market size and forecast 2023-2028 ($ million)
Exhibit 92: Data Table on UK - Market size and forecast 2023-2028 ($ million)
Exhibit 93: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibit 94: Data Table on UK - Year-over-year growth 2023-2028 (%)
9.10 China - Market size and forecast 2023-2028
Exhibit 95: Chart on China - Market size and forecast 2023-2028 ($ million)
Exhibit 96: Data Table on China - Market size and forecast 2023-2028 ($ million)
Exhibit 97: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibit 98: Data Table on China - Year-over-year growth 2023-2028 (%)
9.11 Germany - Market size and forecast 2023-2028
Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ million)
Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.12 India - Market size and forecast 2023-2028
Exhibit 103: Chart on India - Market size and forecast 2023-2028 ($ million)
Exhibit 104: Data Table on India - Market size and forecast 2023-2028 ($ million)
Exhibit 105: Chart on India - Year-over-year growth 2023-2028 (%)
Exhibit 106: Data Table on India - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 107: Market opportunity By Geographical Landscape ($ million)
Exhibit 108: Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 109: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 111: Overview on factors of disruption
11.4 Industry risks
Exhibit 112: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 113: Vendors covered
12.2 Market positioning of vendors
Exhibit 114: Matrix on vendor position and classification
12.3 Adobe Inc.
Exhibit 115: Adobe Inc. - Overview
Exhibit 116: Adobe Inc. - Business segments
Exhibit 117: Adobe Inc. - Key offerings
Exhibit 118: Adobe Inc. - Segment focus
12.4 Alphabet Inc.
Exhibit 119: Alphabet Inc. - Overview
Exhibit 120: Alphabet Inc. - Business segments
Exhibit 121: Alphabet Inc. - Key news
Exhibit 122: Alphabet Inc. - Key offerings
Exhibit 123: Alphabet Inc. - Segment focus
12.5 Amazon.com Inc.
Exhibit 124: Amazon.com Inc. - Overview
Exhibit 125: Amazon.com Inc. - Business segments
Exhibit 126: Amazon.com Inc. - Key news
Exhibit 127: Amazon.com Inc. - Key offerings
Exhibit 128: Amazon.com Inc. - Segment focus
12.6 Cision US Inc.
Exhibit 129: Cision US Inc. - Overview
Exhibit 130: Cision US Inc. - Product / Service
Exhibit 131: Cision US Inc. - Key offerings
12.7 Converseon Inc
Exhibit 132: Converseon Inc - Overview
Exhibit 133: Converseon Inc - Product / Service
Exhibit 134: Converseon Inc - Key offerings
12.8 International Business Machines Corp.
Exhibit 135: International Business Machines Corp. - Overview
Exhibit 136: International Business Machines Corp. - Business segments
Exhibit 137: International Business Machines Corp. - Key news
Exhibit 138: International Business Machines Corp. - Key offerings
Exhibit 139: International Business Machines Corp. - Segment focus
12.9 Meltwater NV
Exhibit 140: Meltwater NV - Overview
Exhibit 141: Meltwater NV - Product / Service
Exhibit 142: Meltwater NV - Key offerings
12.10 Meta Platforms Inc.
Exhibit 143: Meta Platforms Inc. - Overview
Exhibit 144: Meta Platforms Inc. - Business segments
Exhibit 145: Meta Platforms Inc. - Key offerings
Exhibit 146: Meta Platforms Inc. - Segment focus
12.11 Microsoft Corp.
Exhibit 147: Microsoft Corp. - Overview
Exhibit 148: Microsoft Corp. - Business segments
Exhibit 149: Microsoft Corp. - Key news
Exhibit 150: Microsoft Corp. - Key offerings
Exhibit 151: Microsoft Corp. - Segment focus
12.12 NetBase Solutions Inc.
Exhibit 152: NetBase Solutions Inc. - Overview
Exhibit 153: NetBase Solutions Inc. - Product / Service
Exhibit 154: NetBase Solutions Inc. - Key offerings
12.13 Qualtrics LLC
Exhibit 155: Qualtrics LLC - Overview
Exhibit 156: Qualtrics LLC - Product / Service
Exhibit 157: Qualtrics LLC - Key offerings
12.14 Salesforce Inc.
Exhibit 158: Salesforce Inc. - Overview
Exhibit 159: Salesforce Inc. - Product / Service
Exhibit 160: Salesforce Inc. - Key news
Exhibit 161: Salesforce Inc. - Key offerings
12.15 SAS Institute Inc.
Exhibit 162: SAS Institute Inc. - Overview
Exhibit 163: SAS Institute Inc. - Product / Service
Exhibit 164: SAS Institute Inc. - Key news
Exhibit 165: SAS Institute Inc. - Key offerings
12.16 Sprinklr Inc.
Exhibit 166: Sprinklr Inc. - Overview
Exhibit 167: Sprinklr Inc. - Product / Service
Exhibit 168: Sprinklr Inc. - Key news
Exhibit 169: Sprinklr Inc. - Key offerings
12.17 Sprout Social Inc.
Exhibit 170: Sprout Social Inc. - Overview
Exhibit 171: Sprout Social Inc. - Product / Service
Exhibit 172: Sprout Social Inc. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 173: Inclusions checklist
Exhibit 174: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 175: Currency conversion rates for US$
13.4 Research methodology
Exhibit 176: Research methodology
Exhibit 177: Validation techniques employed for market sizing
Exhibit 178: Information sources
13.5 List of abbreviations
Exhibit 179: List of abbreviations