Global Tissue Paper Market 2024-2028

The tissue paper market is forecasted to grow by USD 29.39 bn during 2023-2028, accelerating at a CAGR of 5.82% during the forecast period. The report on the tissue paper market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing concerns about health and hygiene in developing economies, a rise in hospitalizations and healthcare expenditure, and the adoption of multiple marketing and promotional strategies by key competitors.

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	4.8%
CAGR	5.82%
Incremental Value	$29.39bn

Technavio's tissue paper market is segmented as below:

By Application

Commercial
Residential

By Distribution Channel

Hypermarkets and supermarkets
Convenience stores
Online retail
Drug and pharmacy stores

By Product

Toilet paper
Facial tissue
Paper towel
Others

By Geographical Landscape

APAC
North America
Europe
South America
Middle East and Africa

This study identifies the increasing adoption of e-commerce as one of the prime reasons driving the tissue paper market growth during the next few years. Also, focus on product premiumization and strong growth of private-label tissue paper brands will lead to sizable demand in the market.

The report on the tissue paper market covers the following areas:

Tissue paper market sizing
Tissue paper market forecast
Tissue paper market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading tissue paper market vendors that include American Paper Converting Inc., Asia Pulp and Paper APP Sinar Mas., Carmen Tissues SAE, Cascades Inc., Clearwater Paper Corp., Good Goods Pty Ltd, JUKEBOXPRINT.COM INC., Kimberly Clark Corp., Koch Industries Inc., Kruger Inc., MPI Papermills Inc., Paper Mart, Resolute Forest Products Inc., The Cheeky Panda, The Procter and Gamble Co., The SCA Group LLC, Unicharm Corp., Unilever PLC, METSA GROUP, Hengan International Group Co. Ltd., Empresas CMPC S.A., Sofidel Group, and Amazon.com Inc.. Also, the tissue paper market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR41489

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
Exhibit 06: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 07: Executive Summary - Chart on Market Segmentation by Product
Exhibit 08: Executive Summary - Chart on Incremental Growth
Exhibit 09: Executive Summary - Data Table on Incremental Growth
Exhibit 10: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 11: Parent market
Exhibit 12: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 13: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 14: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 15: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 16: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global tissue paper market 2018 - 2022
Exhibit 19: Historic Market Size - Data Table on global tissue paper market 2018 - 2022 ($ billion)
4.2 Application Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
4.3 Distribution Channel Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
4.4 Product Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Product Segment 2018 - 2022 ($ billion)
4.5 Geography Segment Analysis 2018 - 2022
Exhibit 23: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.6 Country Segment Analysis 2018 - 2022
Exhibit 24: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 25: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 26: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 28: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 29: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 30: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 31: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

6.1 Market segments
Exhibit 32: Chart on Application - Market share 2023-2028 (%)
Exhibit 33: Data Table on Application - Market share 2023-2028 (%)
6.2 Comparison by Application
Exhibit 34: Chart on Comparison by Application
Exhibit 35: Data Table on Comparison by Application
6.3 Commercial - Market size and forecast 2023-2028
Exhibit 36: Chart on Commercial - Market size and forecast 2023-2028 ($ billion)
Exhibit 37: Data Table on Commercial - Market size and forecast 2023-2028 ($ billion)
Exhibit 38: Chart on Commercial - Year-over-year growth 2023-2028 (%)
Exhibit 39: Data Table on Commercial - Year-over-year growth 2023-2028 (%)
6.4 Residential - Market size and forecast 2023-2028
Exhibit 40: Chart on Residential - Market size and forecast 2023-2028 ($ billion)
Exhibit 41: Data Table on Residential - Market size and forecast 2023-2028 ($ billion)
Exhibit 42: Chart on Residential - Year-over-year growth 2023-2028 (%)
Exhibit 43: Data Table on Residential - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Application
Exhibit 44: Market opportunity by Application ($ billion)
Exhibit 45: Data Table on Market opportunity by Application ($ billion)

7 Market Segmentation by Distribution Channel

7.1 Market segments
Exhibit 46: Chart on Distribution Channel - Market share 2023-2028 (%)
Exhibit 47: Data Table on Distribution Channel - Market share 2023-2028 (%)
7.2 Comparison by Distribution Channel
Exhibit 48: Chart on Comparison by Distribution Channel
Exhibit 49: Data Table on Comparison by Distribution Channel
7.3 Hypermarkets and supermarkets - Market size and forecast 2023-2028
Exhibit 50: Chart on Hypermarkets and supermarkets - Market size and forecast 2023-2028 ($ billion)
Exhibit 51: Data Table on Hypermarkets and supermarkets - Market size and forecast 2023-2028 ($ billion)
Exhibit 52: Chart on Hypermarkets and supermarkets - Year-over-year growth 2023-2028 (%)
Exhibit 53: Data Table on Hypermarkets and supermarkets - Year-over-year growth 2023-2028 (%)
7.4 Convenience stores - Market size and forecast 2023-2028
Exhibit 54: Chart on Convenience stores - Market size and forecast 2023-2028 ($ billion)
Exhibit 55: Data Table on Convenience stores - Market size and forecast 2023-2028 ($ billion)
Exhibit 56: Chart on Convenience stores - Year-over-year growth 2023-2028 (%)
Exhibit 57: Data Table on Convenience stores - Year-over-year growth 2023-2028 (%)
7.5 Online retail - Market size and forecast 2023-2028
Exhibit 58: Chart on Online retail - Market size and forecast 2023-2028 ($ billion)
Exhibit 59: Data Table on Online retail - Market size and forecast 2023-2028 ($ billion)
Exhibit 60: Chart on Online retail - Year-over-year growth 2023-2028 (%)
Exhibit 61: Data Table on Online retail - Year-over-year growth 2023-2028 (%)
7.6 Drug and pharmacy stores - Market size and forecast 2023-2028
Exhibit 62: Chart on Drug and pharmacy stores - Market size and forecast 2023-2028 ($ billion)
Exhibit 63: Data Table on Drug and pharmacy stores - Market size and forecast 2023-2028 ($ billion)
Exhibit 64: Chart on Drug and pharmacy stores - Year-over-year growth 2023-2028 (%)
Exhibit 65: Data Table on Drug and pharmacy stores - Year-over-year growth 2023-2028 (%)
7.7 Market opportunity by Distribution Channel
Exhibit 66: Market opportunity by Distribution Channel ($ billion)
Exhibit 67: Data Table on Market opportunity by Distribution Channel ($ billion)

8 Market Segmentation by Product

8.1 Market segments
Exhibit 68: Chart on Product - Market share 2023-2028 (%)
Exhibit 69: Data Table on Product - Market share 2023-2028 (%)
8.2 Comparison by Product
Exhibit 70: Chart on Comparison by Product
Exhibit 71: Data Table on Comparison by Product
8.3 Toilet paper - Market size and forecast 2023-2028
Exhibit 72: Chart on Toilet paper - Market size and forecast 2023-2028 ($ billion)
Exhibit 73: Data Table on Toilet paper - Market size and forecast 2023-2028 ($ billion)
Exhibit 74: Chart on Toilet paper - Year-over-year growth 2023-2028 (%)
Exhibit 75: Data Table on Toilet paper - Year-over-year growth 2023-2028 (%)
8.4 Facial tissue - Market size and forecast 2023-2028
Exhibit 76: Chart on Facial tissue - Market size and forecast 2023-2028 ($ billion)
Exhibit 77: Data Table on Facial tissue - Market size and forecast 2023-2028 ($ billion)
Exhibit 78: Chart on Facial tissue - Year-over-year growth 2023-2028 (%)
Exhibit 79: Data Table on Facial tissue - Year-over-year growth 2023-2028 (%)
8.5 Paper towel - Market size and forecast 2023-2028
Exhibit 80: Chart on Paper towel - Market size and forecast 2023-2028 ($ billion)
Exhibit 81: Data Table on Paper towel - Market size and forecast 2023-2028 ($ billion)
Exhibit 82: Chart on Paper towel - Year-over-year growth 2023-2028 (%)
Exhibit 83: Data Table on Paper towel - Year-over-year growth 2023-2028 (%)
8.6 Others - Market size and forecast 2023-2028
Exhibit 84: Chart on Others - Market size and forecast 2023-2028 ($ billion)
Exhibit 85: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
Exhibit 86: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibit 87: Data Table on Others - Year-over-year growth 2023-2028 (%)
8.7 Market opportunity by Product
Exhibit 88: Market opportunity by Product ($ billion)
Exhibit 89: Data Table on Market opportunity by Product ($ billion)

9 Customer Landscape

9.1 Customer landscape overview
Exhibit 90: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

10.1 Geographic segmentation
Exhibit 91: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibit 92: Data Table on Market share By Geographical Landscape 2023-2028 (%)
10.2 Geographic comparison
Exhibit 93: Chart on Geographic comparison
Exhibit 94: Data Table on Geographic comparison
10.3 APAC - Market size and forecast 2023-2028
Exhibit 95: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 96: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 97: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibit 98: Data Table on APAC - Year-over-year growth 2023-2028 (%)
10.4 North America - Market size and forecast 2023-2028
Exhibit 99: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 100: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 101: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 102: Data Table on North America - Year-over-year growth 2023-2028 (%)
10.5 Europe - Market size and forecast 2023-2028
Exhibit 103: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 104: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 105: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 106: Data Table on Europe - Year-over-year growth 2023-2028 (%)
10.6 South America - Market size and forecast 2023-2028
Exhibit 107: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 108: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 109: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibit 110: Data Table on South America - Year-over-year growth 2023-2028 (%)
10.7 Middle East and Africa - Market size and forecast 2023-2028
Exhibit 111: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 112: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 113: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibit 114: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
10.8 US - Market size and forecast 2023-2028
Exhibit 115: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 116: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 117: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 118: Data Table on US - Year-over-year growth 2023-2028 (%)
10.9 China - Market size and forecast 2023-2028
Exhibit 119: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 120: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 121: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibit 122: Data Table on China - Year-over-year growth 2023-2028 (%)
10.10 Germany - Market size and forecast 2023-2028
Exhibit 123: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 124: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 125: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibit 126: Data Table on Germany - Year-over-year growth 2023-2028 (%)
10.11 India - Market size and forecast 2023-2028
Exhibit 127: Chart on India - Market size and forecast 2023-2028 ($ billion)
Exhibit 128: Data Table on India - Market size and forecast 2023-2028 ($ billion)
Exhibit 129: Chart on India - Year-over-year growth 2023-2028 (%)
Exhibit 130: Data Table on India - Year-over-year growth 2023-2028 (%)
10.12 UK - Market size and forecast 2023-2028
Exhibit 131: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 132: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 133: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibit 134: Data Table on UK - Year-over-year growth 2023-2028 (%)
10.13 Market opportunity By Geographical Landscape
Exhibit 135: Market opportunity By Geographical Landscape ($ billion)
Exhibit 136: Data Tables on Market opportunity By Geographical Landscape ($ billion)

11 Drivers, Challenges, and Trends

11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
Exhibit 137: Impact of drivers and challenges in 2023 and 2028
11.4 Market trends

12 Vendor Landscape

12.1 Overview
12.2 Vendor landscape
Exhibit 138: Overview on Criticality of inputs and Factors of differentiation
12.3 Landscape disruption
Exhibit 139: Overview on factors of disruption
12.4 Industry risks
Exhibit 140: Impact of key risks on business

13 Vendor Analysis

13.1 Vendors covered
Exhibit 141: Vendors covered
13.2 Market positioning of vendors
Exhibit 142: Matrix on vendor position and classification
13.3 American Paper Converting Inc.
Exhibit 143: American Paper Converting Inc. - Overview
Exhibit 144: American Paper Converting Inc. - Product / Service
Exhibit 145: American Paper Converting Inc. - Key offerings
13.4 Asia Pulp and Paper APP Sinar Mas.
Exhibit 146: Asia Pulp and Paper APP Sinar Mas. - Overview
Exhibit 147: Asia Pulp and Paper APP Sinar Mas. - Product / Service
Exhibit 148: Asia Pulp and Paper APP Sinar Mas. - Key news
Exhibit 149: Asia Pulp and Paper APP Sinar Mas. - Key offerings
13.5 Carmen Tissues SAE
Exhibit 150: Carmen Tissues SAE - Overview
Exhibit 151: Carmen Tissues SAE - Product / Service
Exhibit 152: Carmen Tissues SAE - Key offerings
13.6 Cascades Inc.
Exhibit 153: Cascades Inc. - Overview
Exhibit 154: Cascades Inc. - Business segments
Exhibit 155: Cascades Inc. - Key offerings
Exhibit 156: Cascades Inc. - Segment focus
13.7 Clearwater Paper Corp.
Exhibit 157: Clearwater Paper Corp. - Overview
Exhibit 158: Clearwater Paper Corp. - Business segments
Exhibit 159: Clearwater Paper Corp. - Key news
Exhibit 160: Clearwater Paper Corp. - Key offerings
Exhibit 161: Clearwater Paper Corp. - Segment focus
13.8 Empresas CMPC S.A.
Exhibit 162: Empresas CMPC S.A. - Overview
Exhibit 163: Empresas CMPC S.A. - Business segments
Exhibit 164: Empresas CMPC S.A. - Key offerings
Exhibit 165: Empresas CMPC S.A. - Segment focus
13.9 Hengan International Group Co. Ltd.
Exhibit 166: Hengan International Group Co. Ltd. - Overview
Exhibit 167: Hengan International Group Co. Ltd. - Business segments
Exhibit 168: Hengan International Group Co. Ltd. - Key offerings
Exhibit 169: Hengan International Group Co. Ltd. - Segment focus
13.10 JUKEBOXPRINT.COM INC.
Exhibit 170: JUKEBOXPRINT.COM INC. - Overview
Exhibit 171: JUKEBOXPRINT.COM INC. - Product / Service
Exhibit 172: JUKEBOXPRINT.COM INC. - Key offerings
13.11 Kimberly Clark Corp.
Exhibit 173: Kimberly Clark Corp. - Overview
Exhibit 174: Kimberly Clark Corp. - Business segments
Exhibit 175: Kimberly Clark Corp. - Key news
Exhibit 176: Kimberly Clark Corp. - Key offerings
Exhibit 177: Kimberly Clark Corp. - Segment focus
13.12 Koch Industries Inc.
Exhibit 178: Koch Industries Inc. - Overview
Exhibit 179: Koch Industries Inc. - Product / Service
Exhibit 180: Koch Industries Inc. - Key news
Exhibit 181: Koch Industries Inc. - Key offerings
13.13 Kruger Inc.
Exhibit 182: Kruger Inc. - Overview
Exhibit 183: Kruger Inc. - Product / Service
Exhibit 184: Kruger Inc. - Key offerings
13.14 Paper Mart
Exhibit 185: Paper Mart - Overview
Exhibit 186: Paper Mart - Product / Service
Exhibit 187: Paper Mart - Key offerings
13.15 The Procter and Gamble Co.
Exhibit 188: The Procter and Gamble Co. - Overview
Exhibit 189: The Procter and Gamble Co. - Business segments
Exhibit 190: The Procter and Gamble Co. - Key news
Exhibit 191: The Procter and Gamble Co. - Key offerings
Exhibit 192: The Procter and Gamble Co. - Segment focus

14 Appendix

14.1 Scope of the report
14.2 Currency conversion rates for US$
14.3 Research methodology
14.4 List of abbreviations