Global SEO Software Market 2024-2028

The SEO software market is forecasted to grow by USD 13.73 bn during 2023-2028, accelerating at a CAGR of 14.34% during the forecast period. The report on the SEO software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the upsurge in penetration of the internet worldwide, heightened adoption and proliferation of mobile devices, and evolving modern consumer demographics and demands.

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	13.2%
CAGR	14.34%
Incremental Value	$13.73bn

Technavio's SEO software market is segmented as below:

By Deployment

Cloud-based
On-premises
Hybrid

By Product Type

Desktop user
Mobile user

By Geographical Landscape

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the advent of advanced AI to enhance SEO experience as one of the prime reasons driving the SEO software market growth during the next few years. Also, the rising adoption of digital assistants and voice search and developing regulatory and compliance standards will lead to sizable demand in the market.

The report on the SEO software market covers the following areas:

SEO software market sizing
SEO software market forecast
SEO software market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading SEO software market vendors that include Ahrefs Pte Ltd, BrightEdge Technologies Inc., Delante Media sp. z o.o. sp.k., Gannett Co. Inc., Majestic 12 Ltd., Moz Inc., Pro Rank Tracker, Screaming Frog Ltd, SE Ranking Ltd, Searchmetrics Inc., SEO Brand, Serpstat Global Ltd., SpyFu, WebFX, WeWork Inc., Wix.com Inc., Yext Inc, AgencyAnalytics Inc, Ignite Visibility LLC, and Semrush Holdings Inc.. Also, the SEO software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR45699

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Deployment
Exhibit 06: Executive Summary - Chart on Market Segmentation by Product Type
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global SEO software market 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on global seo software market 2018 - 2022 ($ billion)
4.2 Deployment Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - Deployment Segment 2018 - 2022 ($ billion)
4.3 Product Type Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - Product Type Segment 2018 - 2022 ($ billion)
4.4 Geography Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Deployment

6.1 Market segments
Exhibit 30: Chart on Deployment - Market share 2023-2028 (%)
Exhibit 31: Data Table on Deployment - Market share 2023-2028 (%)
6.2 Comparison by Deployment
Exhibit 32: Chart on Comparison by Deployment
Exhibit 33: Data Table on Comparison by Deployment
6.3 Cloud-based - Market size and forecast 2023-2028
Exhibit 34: Chart on Cloud-based - Market size and forecast 2023-2028 ($ billion)
Exhibit 35: Data Table on Cloud-based - Market size and forecast 2023-2028 ($ billion)
Exhibit 36: Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
Exhibit 37: Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
6.4 On-premises - Market size and forecast 2023-2028
Exhibit 38: Chart on On-premises - Market size and forecast 2023-2028 ($ billion)
Exhibit 39: Data Table on On-premises - Market size and forecast 2023-2028 ($ billion)
Exhibit 40: Chart on On-premises - Year-over-year growth 2023-2028 (%)
Exhibit 41: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
6.5 Hybrid - Market size and forecast 2023-2028
Exhibit 42: Chart on Hybrid - Market size and forecast 2023-2028 ($ billion)
Exhibit 43: Data Table on Hybrid - Market size and forecast 2023-2028 ($ billion)
Exhibit 44: Chart on Hybrid - Year-over-year growth 2023-2028 (%)
Exhibit 45: Data Table on Hybrid - Year-over-year growth 2023-2028 (%)
6.6 Market opportunity by Deployment
Exhibit 46: Market opportunity by Deployment ($ billion)
Exhibit 47: Data Table on Market opportunity by Deployment ($ billion)

7 Market Segmentation by Product Type

7.1 Market segments
Exhibit 48: Chart on Product Type - Market share 2023-2028 (%)
Exhibit 49: Data Table on Product Type - Market share 2023-2028 (%)
7.2 Comparison by Product Type
Exhibit 50: Chart on Comparison by Product Type
Exhibit 51: Data Table on Comparison by Product Type
7.3 Desktop user - Market size and forecast 2023-2028
Exhibit 52: Chart on Desktop user - Market size and forecast 2023-2028 ($ billion)
Exhibit 53: Data Table on Desktop user - Market size and forecast 2023-2028 ($ billion)
Exhibit 54: Chart on Desktop user - Year-over-year growth 2023-2028 (%)
Exhibit 55: Data Table on Desktop user - Year-over-year growth 2023-2028 (%)
7.4 Mobile user - Market size and forecast 2023-2028
Exhibit 56: Chart on Mobile user - Market size and forecast 2023-2028 ($ billion)
Exhibit 57: Data Table on Mobile user - Market size and forecast 2023-2028 ($ billion)
Exhibit 58: Chart on Mobile user - Year-over-year growth 2023-2028 (%)
Exhibit 59: Data Table on Mobile user - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Product Type
Exhibit 60: Market opportunity by Product Type ($ billion)
Exhibit 61: Data Table on Market opportunity by Product Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 63: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibit 64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Exhibit 65: Chart on Geographic comparison
Exhibit 66: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
Exhibit 67: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 68: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 69: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 70: Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 Germany - Market size and forecast 2023-2028
Exhibit 91: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 92: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 93: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibit 94: Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.10 China - Market size and forecast 2023-2028
Exhibit 95: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 96: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 97: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibit 98: Data Table on China - Year-over-year growth 2023-2028 (%)
9.11 UK - Market size and forecast 2023-2028
Exhibit 99: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 100: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 101: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibit 102: Data Table on UK - Year-over-year growth 2023-2028 (%)
9.12 Canada - Market size and forecast 2023-2028
Exhibit 103: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
Exhibit 104: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
Exhibit 105: Chart on Canada - Year-over-year growth 2023-2028 (%)
Exhibit 106: Data Table on Canada - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 107: Market opportunity By Geographical Landscape ($ billion)
Exhibit 108: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 109: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 111: Overview on factors of disruption
11.4 Industry risks
Exhibit 112: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 113: Vendors covered
12.2 Market positioning of vendors
Exhibit 114: Matrix on vendor position and classification
12.3 AgencyAnalytics Inc
Exhibit 115: AgencyAnalytics Inc - Overview
Exhibit 116: AgencyAnalytics Inc - Product / Service
Exhibit 117: AgencyAnalytics Inc - Key offerings
12.4 Ahrefs Pte Ltd
Exhibit 118: Ahrefs Pte Ltd - Overview
Exhibit 119: Ahrefs Pte Ltd - Product / Service
Exhibit 120: Ahrefs Pte Ltd - Key offerings
12.5 BrightEdge Technologies Inc.
Exhibit 121: BrightEdge Technologies Inc. - Overview
Exhibit 122: BrightEdge Technologies Inc. - Product / Service
Exhibit 123: BrightEdge Technologies Inc. - Key offerings
12.6 Gannett Co. Inc.
Exhibit 124: Gannett Co. Inc. - Overview
Exhibit 125: Gannett Co. Inc. - Business segments
Exhibit 126: Gannett Co. Inc. - Key offerings
Exhibit 127: Gannett Co. Inc. - Segment focus
12.7 Ignite Visibility LLC
Exhibit 128: Ignite Visibility LLC - Overview
Exhibit 129: Ignite Visibility LLC - Product / Service
Exhibit 130: Ignite Visibility LLC - Key offerings
12.8 Majestic 12 Ltd.
Exhibit 131: Majestic 12 Ltd. - Overview
Exhibit 132: Majestic 12 Ltd. - Product / Service
Exhibit 133: Majestic 12 Ltd. - Key offerings
12.9 Moz Inc.
Exhibit 134: Moz Inc. - Overview
Exhibit 135: Moz Inc. - Product / Service
Exhibit 136: Moz Inc. - Key offerings
12.10 SE Ranking Ltd
Exhibit 137: SE Ranking Ltd - Overview
Exhibit 138: SE Ranking Ltd - Product / Service
Exhibit 139: SE Ranking Ltd - Key offerings
12.11 Semrush Holdings Inc.
Exhibit 140: Semrush Holdings Inc. - Overview
Exhibit 141: Semrush Holdings Inc. - Business segments
Exhibit 142: Semrush Holdings Inc. - Key offerings
Exhibit 143: Semrush Holdings Inc. - Segment focus
12.12 Serpstat Global Ltd.
Exhibit 144: Serpstat Global Ltd. - Overview
Exhibit 145: Serpstat Global Ltd. - Product / Service
Exhibit 146: Serpstat Global Ltd. - Key offerings
12.13 SpyFu
Exhibit 147: SpyFu - Overview
Exhibit 148: SpyFu - Product / Service
Exhibit 149: SpyFu - Key offerings
12.14 WebFX
Exhibit 150: WebFX - Overview
Exhibit 151: WebFX - Product / Service
Exhibit 152: WebFX - Key offerings
12.15 WeWork Inc.
Exhibit 153: WeWork Inc. - Overview
Exhibit 154: WeWork Inc. - Product / Service
Exhibit 155: WeWork Inc. - Key news
Exhibit 156: WeWork Inc. - Key offerings
12.16 Wix.com Inc.
Exhibit 157: Wix.com Inc. - Overview
Exhibit 158: Wix.com Inc. - Business segments
Exhibit 159: Wix.com Inc. - Key offerings
Exhibit 160: Wix.com Inc. - Segment focus
12.17 Yext Inc
Exhibit 161: Yext Inc - Overview
Exhibit 162: Yext Inc - Product / Service
Exhibit 163: Yext Inc - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 164: Inclusions checklist
Exhibit 165: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 166: Currency conversion rates for US$
13.4 Research methodology
Exhibit 167: Research methodology
Exhibit 168: Validation techniques employed for market sizing
Exhibit 169: Information sources
13.5 List of abbreviations
Exhibit 170: List of abbreviations