Global Digital English Language Learning Market 2024-2028

The digital english language learning market is forecasted to grow by USD 21.58 bn during 2023-2028, accelerating at a CAGR of 17.87% during the forecast period. The report on the digital english language learning market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased flexibility offered by digital language courses, high demand for vocational english training, and growing emphasis on virtual training.

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	16.89%
CAGR	17.87%
Incremental Value	$21.58bn

Technavio's digital english language learning market is segmented as below:

By End-user

Non academic learners
Academic learners

By Deployment

On premises
Cloud based

By Geographical Landscape

APAC
Europe
North America
South America
Middle East and Africa

This study identifies the increasing adoption of AR and VR in english classrooms as one of the prime reasons driving the digital english language learning market growth during the next few years. Also, increased implementation of language cloud services and cost benefits and flexibility of digital english language learning will lead to sizable demand in the market.

The report on the digital english language learning market covers the following areas:

Digital english language learning market sizing
Digital english language learning market forecast
Digital english language learning market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital english language learning market vendors that include 51Talk Online Education Group, Berlitz Corp., Busuu Ltd., Cambridge University Press, Cengage Learning Holdings II Inc., Chegg Inc., Duolingo Inc., EF Education First Ltd., ELSA Co. Ltd., Houghton Mifflin Harcourt Co., inlingua International Ltd., IXL Learning Inc., John Wiley and Sons Inc., New Oriental Education and Technology Group Inc., Oxford University Press, Pearson Plc, Sanako Oy, VIPKID HK Ltd., Voxy Inc., and WSE Hong Kong Ltd.. Also, the digital english language learning market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR40437

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 06: Executive Summary - Chart on Market Segmentation by Deployment
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global digital English language learning market 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on global digital english language learning market 2018 - 2022 ($ billion)
4.2 End-user Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
4.3 Deployment Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - Deployment Segment 2018 - 2022 ($ billion)
4.4 Geography Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

6.1 Market segments
Exhibit 30: Chart on End-user - Market share 2023-2028 (%)
Exhibit 31: Data Table on End-user - Market share 2023-2028 (%)
6.2 Comparison by End-user
Exhibit 32: Chart on Comparison by End-user
Exhibit 33: Data Table on Comparison by End-user
6.3 Non academic learners - Market size and forecast 2023-2028
Exhibit 34: Chart on Non academic learners - Market size and forecast 2023-2028 ($ billion)
Exhibit 35: Data Table on Non academic learners - Market size and forecast 2023-2028 ($ billion)
Exhibit 36: Chart on Non academic learners - Year-over-year growth 2023-2028 (%)
Exhibit 37: Data Table on Non academic learners - Year-over-year growth 2023-2028 (%)
6.4 Academic learners - Market size and forecast 2023-2028
Exhibit 38: Chart on Academic learners - Market size and forecast 2023-2028 ($ billion)
Exhibit 39: Data Table on Academic learners - Market size and forecast 2023-2028 ($ billion)
Exhibit 40: Chart on Academic learners - Year-over-year growth 2023-2028 (%)
Exhibit 41: Data Table on Academic learners - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by End-user
Exhibit 42: Market opportunity by End-user ($ billion)
Exhibit 43: Data Table on Market opportunity by End-user ($ billion)

7 Market Segmentation by Deployment

7.1 Market segments
Exhibit 44: Chart on Deployment - Market share 2023-2028 (%)
Exhibit 45: Data Table on Deployment - Market share 2023-2028 (%)
7.2 Comparison by Deployment
Exhibit 46: Chart on Comparison by Deployment
Exhibit 47: Data Table on Comparison by Deployment
7.3 On premises - Market size and forecast 2023-2028
Exhibit 48: Chart on On premises - Market size and forecast 2023-2028 ($ billion)
Exhibit 49: Data Table on On premises - Market size and forecast 2023-2028 ($ billion)
Exhibit 50: Chart on On premises - Year-over-year growth 2023-2028 (%)
Exhibit 51: Data Table on On premises - Year-over-year growth 2023-2028 (%)
7.4 Cloud based - Market size and forecast 2023-2028
Exhibit 52: Chart on Cloud based - Market size and forecast 2023-2028 ($ billion)
Exhibit 53: Data Table on Cloud based - Market size and forecast 2023-2028 ($ billion)
Exhibit 54: Chart on Cloud based - Year-over-year growth 2023-2028 (%)
Exhibit 55: Data Table on Cloud based - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Deployment
Exhibit 56: Market opportunity by Deployment ($ billion)
Exhibit 57: Data Table on Market opportunity by Deployment ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 59: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibit 60: Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Exhibit 61: Chart on Geographic comparison
Exhibit 62: Data Table on Geographic comparison
9.3 APAC - Market size and forecast 2023-2028
Exhibit 63: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 64: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 65: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibit 66: Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 North America - Market size and forecast 2023-2028
Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 UK - Market size and forecast 2023-2028
Exhibit 91: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 92: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 93: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibit 94: Data Table on UK - Year-over-year growth 2023-2028 (%)
9.11 India - Market size and forecast 2023-2028
Exhibit 95: Chart on India - Market size and forecast 2023-2028 ($ billion)
Exhibit 96: Data Table on India - Market size and forecast 2023-2028 ($ billion)
Exhibit 97: Chart on India - Year-over-year growth 2023-2028 (%)
Exhibit 98: Data Table on India - Year-over-year growth 2023-2028 (%)
9.12 Germany - Market size and forecast 2023-2028
Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 103: Market opportunity By Geographical Landscape ($ billion)
Exhibit 104: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 105: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 107: Overview on factors of disruption
11.4 Industry risks
Exhibit 108: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 109: Vendors covered
12.2 Market positioning of vendors
Exhibit 110: Matrix on vendor position and classification
12.3 Berlitz Corp.
Exhibit 111: Berlitz Corp. - Overview
Exhibit 112: Berlitz Corp. - Product / Service
Exhibit 113: Berlitz Corp. - Key offerings
12.4 Cambridge University Press
Exhibit 114: Cambridge University Press - Overview
Exhibit 115: Cambridge University Press - Product / Service
Exhibit 116: Cambridge University Press - Key offerings
12.5 Cengage Learning Holdings II Inc.
Exhibit 117: Cengage Learning Holdings II Inc. - Overview
Exhibit 118: Cengage Learning Holdings II Inc. - Business segments
Exhibit 119: Cengage Learning Holdings II Inc. - Key offerings
Exhibit 120: Cengage Learning Holdings II Inc. - Segment focus
12.6 EF Education First Ltd.
Exhibit 121: EF Education First Ltd. - Overview
Exhibit 122: EF Education First Ltd. - Product / Service
Exhibit 123: EF Education First Ltd. - Key offerings
12.7 Houghton Mifflin Harcourt Co.
Exhibit 124: Houghton Mifflin Harcourt Co. - Overview
Exhibit 125: Houghton Mifflin Harcourt Co. - Product / Service
Exhibit 126: Houghton Mifflin Harcourt Co. - Key offerings
12.8 inlingua International Ltd.
Exhibit 127: inlingua International Ltd. - Overview
Exhibit 128: inlingua International Ltd. - Product / Service
Exhibit 129: inlingua International Ltd. - Key offerings
12.9 IXL Learning Inc.
Exhibit 130: IXL Learning Inc. - Overview
Exhibit 131: IXL Learning Inc. - Product / Service
Exhibit 132: IXL Learning Inc. - Key offerings
12.10 John Wiley and Sons Inc.
Exhibit 133: John Wiley and Sons Inc. - Overview
Exhibit 134: John Wiley and Sons Inc. - Business segments
Exhibit 135: John Wiley and Sons Inc. - Key offerings
Exhibit 136: John Wiley and Sons Inc. - Segment focus
12.11 New Oriental Education and Technology Group Inc.
Exhibit 137: New Oriental Education and Technology Group Inc. - Overview
Exhibit 138: New Oriental Education and Technology Group Inc. - Business segments
Exhibit 139: New Oriental Education and Technology Group Inc. - Key offerings
Exhibit 140: New Oriental Education and Technology Group Inc. - Segment focus
12.12 Oxford University Press
Exhibit 141: Oxford University Press - Overview
Exhibit 142: Oxford University Press - Product / Service
Exhibit 143: Oxford University Press - Key offerings
12.13 Pearson Plc
Exhibit 144: Pearson Plc - Overview
Exhibit 145: Pearson Plc - Business segments
Exhibit 146: Pearson Plc - Key offerings
Exhibit 147: Pearson Plc - Segment focus
12.14 Sanako Oy
Exhibit 148: Sanako Oy - Overview
Exhibit 149: Sanako Oy - Product / Service
Exhibit 150: Sanako Oy - Key offerings
12.15 VIPKID HK Ltd.
Exhibit 151: VIPKID HK Ltd. - Overview
Exhibit 152: VIPKID HK Ltd. - Product / Service
Exhibit 153: VIPKID HK Ltd. - Key offerings
12.16 Voxy Inc.
Exhibit 154: Voxy Inc. - Overview
Exhibit 155: Voxy Inc. - Product / Service
Exhibit 156: Voxy Inc. - Key offerings
12.17 WSE Hong Kong Ltd.
Exhibit 157: WSE Hong Kong Ltd. - Overview
Exhibit 158: WSE Hong Kong Ltd. - Product / Service
Exhibit 159: WSE Hong Kong Ltd. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 160: Inclusions checklist
Exhibit 161: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 162: Currency conversion rates for US$
13.4 Research methodology
Exhibit 163: Research methodology
Exhibit 164: Validation techniques employed for market sizing
Exhibit 165: Information sources
13.5 List of abbreviations
Exhibit 166: List of abbreviations