Global Podcast Market 2024-2028

The podcast market is forecasted to grow by USD 15707.02 mn during 2023-2028, accelerating at a CAGR of 29.08% during the forecast period. The report on the podcast market provides a holistic analysis, market size and forecast, trends, growth drivers, challenges, and vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the increasing proliferation of podcast platforms, the rise in the adoption of diversity and inclusivity in podcast content, and the increasing availability of smartphones, tablets, and other mobile devices.

Market Scope
Base Year	2023
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	26.37%
CAGR	29.08%
Incremental Value	$15707.02mn

Technavio's podcast market is segmented as below:

By Type

Interviews
Conversational
Solo
Panels
Repurposed content

By Genre

News and politics
Society and culture
Comedy
Sports
Others

By Geography

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the increasing use of data analytics for targeted content and advertising as one of the prime reasons driving the podcast market growth during the next few years. Also, integration with social media and technology and the growth expansion of narrative and investigative journalism podcasts will lead to sizable demand in the market.

The report on the podcast market covers the following areas:

Podcast market sizing
Podcast market forecast
Podcast market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading podcast market vendors that include Amazon.com Inc., Alphabet Inc., Acast, Apple Inc., Audacy Inc., Audioboom Group Plc, Automattic Inc., Blubrry Podcasting, Buzzsprout, Castbox, Castos Inc., iHeartMedia Inc., Liberated Syndication, Overcast Radio LLC, Patreon Inc., Podbean, Podomatic Inc., Sirius XM Holdings Inc., SoundCloud Global Ltd. and Co. KG, Spotify Technology SA, Substack Inc., Transistor Inc., and TuneIn Inc.. Also, the podcast market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape and an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR77084

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market by Geography
Exhibit 05: Executive Summary - Chart on Market Segmentation by Type
Exhibit 06: Executive Summary - Chart on Market Segmentation by Genre
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global podcast market 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on global podcast market 2018 - 2022 ($ million)
4.2 Type Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - Type Segment 2018 - 2022 ($ million)
4.3 Genre Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - Genre Segment 2018 - 2022 ($ million)
4.4 Geography Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.5 Country Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Type

6.1 Market segments
Exhibit 30: Chart on Type - Market share 2023-2028 (%)
Exhibit 31: Data Table on Type - Market share 2023-2028 (%)
6.2 Comparison by Type
Exhibit 32: Chart on Comparison by Type
Exhibit 33: Data Table on Comparison by Type
6.3 Interviews - Market size and forecast 2023-2028
Exhibit 34: Chart on Interviews - Market size and forecast 2023-2028 ($ million)
Exhibit 35: Data Table on Interviews - Market size and forecast 2023-2028 ($ million)
Exhibit 36: Chart on Interviews - Year-over-year growth 2023-2028 (%)
Exhibit 37: Data Table on Interviews - Year-over-year growth 2023-2028 (%)
6.4 Conversational - Market size and forecast 2023-2028
Exhibit 38: Chart on Conversational - Market size and forecast 2023-2028 ($ million)
Exhibit 39: Data Table on Conversational - Market size and forecast 2023-2028 ($ million)
Exhibit 40: Chart on Conversational - Year-over-year growth 2023-2028 (%)
Exhibit 41: Data Table on Conversational - Year-over-year growth 2023-2028 (%)
6.5 Solo - Market size and forecast 2023-2028
Exhibit 42: Chart on Solo - Market size and forecast 2023-2028 ($ million)
Exhibit 43: Data Table on Solo - Market size and forecast 2023-2028 ($ million)
Exhibit 44: Chart on Solo - Year-over-year growth 2023-2028 (%)
Exhibit 45: Data Table on Solo - Year-over-year growth 2023-2028 (%)
6.6 Panels - Market size and forecast 2023-2028
Exhibit 46: Chart on Panels - Market size and forecast 2023-2028 ($ million)
Exhibit 47: Data Table on Panels - Market size and forecast 2023-2028 ($ million)
Exhibit 48: Chart on Panels - Year-over-year growth 2023-2028 (%)
Exhibit 49: Data Table on Panels - Year-over-year growth 2023-2028 (%)
6.7 Repurposed content - Market size and forecast 2023-2028
Exhibit 50: Chart on Repurposed content - Market size and forecast 2023-2028 ($ million)
Exhibit 51: Data Table on Repurposed content - Market size and forecast 2023-2028 ($ million)
Exhibit 52: Chart on Repurposed content - Year-over-year growth 2023-2028 (%)
Exhibit 53: Data Table on Repurposed content - Year-over-year growth 2023-2028 (%)
6.8 Market opportunity by Type
Exhibit 54: Market opportunity by Type ($ million)
Exhibit 55: Data Table on Market opportunity by Type ($ million)

7 Market Segmentation by Genre

7.1 Market segments
Exhibit 56: Chart on Genre - Market share 2023-2028 (%)
Exhibit 57: Data Table on Genre - Market share 2023-2028 (%)
7.2 Comparison by Genre
Exhibit 58: Chart on Comparison by Genre
Exhibit 59: Data Table on Comparison by Genre
7.3 News and politics - Market size and forecast 2023-2028
Exhibit 60: Chart on News and politics - Market size and forecast 2023-2028 ($ million)
Exhibit 61: Data Table on News and politics - Market size and forecast 2023-2028 ($ million)
Exhibit 62: Chart on News and politics - Year-over-year growth 2023-2028 (%)
Exhibit 63: Data Table on News and politics - Year-over-year growth 2023-2028 (%)
7.4 Society and culture - Market size and forecast 2023-2028
Exhibit 64: Chart on Society and culture - Market size and forecast 2023-2028 ($ million)
Exhibit 65: Data Table on Society and culture - Market size and forecast 2023-2028 ($ million)
Exhibit 66: Chart on Society and culture - Year-over-year growth 2023-2028 (%)
Exhibit 67: Data Table on Society and culture - Year-over-year growth 2023-2028 (%)
7.5 Comedy - Market size and forecast 2023-2028
Exhibit 68: Chart on Comedy - Market size and forecast 2023-2028 ($ million)
Exhibit 69: Data Table on Comedy - Market size and forecast 2023-2028 ($ million)
Exhibit 70: Chart on Comedy - Year-over-year growth 2023-2028 (%)
Exhibit 71: Data Table on Comedy - Year-over-year growth 2023-2028 (%)
7.6 Sports - Market size and forecast 2023-2028
Exhibit 72: Chart on Sports - Market size and forecast 2023-2028 ($ million)
Exhibit 73: Data Table on Sports - Market size and forecast 2023-2028 ($ million)
Exhibit 74: Chart on Sports - Year-over-year growth 2023-2028 (%)
Exhibit 75: Data Table on Sports - Year-over-year growth 2023-2028 (%)
7.7 Others - Market size and forecast 2023-2028
Exhibit 76: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibit 77: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibit 78: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibit 79: Data Table on Others - Year-over-year growth 2023-2028 (%)
7.8 Market opportunity by Genre
Exhibit 80: Market opportunity by Genre ($ million)
Exhibit 81: Data Table on Market opportunity by Genre ($ million)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 82: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 83: Chart on Market share by geography 2023-2028 (%)
Exhibit 84: Data Table on Market share by geography 2023-2028 (%)
9.2 Geographic comparison
Exhibit 85: Chart on Geographic comparison
Exhibit 86: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
Exhibit 87: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibit 88: Data Table on North America - Market size and forecast 2023-2028 ($ million)
Exhibit 89: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 90: Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
Exhibit 91: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibit 92: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Exhibit 93: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 94: Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
Exhibit 95: Chart on APAC - Market size and forecast 2023-2028 ($ million)
Exhibit 96: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Exhibit 97: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibit 98: Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
Exhibit 99: Chart on South America - Market size and forecast 2023-2028 ($ million)
Exhibit 100: Data Table on South America - Market size and forecast 2023-2028 ($ million)
Exhibit 101: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibit 102: Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
Exhibit 103: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibit 104: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibit 105: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibit 106: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Exhibit 107: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibit 108: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibit 109: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 110: Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 Canada - Market size and forecast 2023-2028
Exhibit 111: Chart on Canada - Market size and forecast 2023-2028 ($ million)
Exhibit 112: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
Exhibit 113: Chart on Canada - Year-over-year growth 2023-2028 (%)
Exhibit 114: Data Table on Canada - Year-over-year growth 2023-2028 (%)
9.10 Sweden - Market size and forecast 2023-2028
Exhibit 115: Chart on Sweden - Market size and forecast 2023-2028 ($ million)
Exhibit 116: Data Table on Sweden - Market size and forecast 2023-2028 ($ million)
Exhibit 117: Chart on Sweden - Year-over-year growth 2023-2028 (%)
Exhibit 118: Data Table on Sweden - Year-over-year growth 2023-2028 (%)
9.11 Spain - Market size and forecast 2023-2028
Exhibit 119: Chart on Spain - Market size and forecast 2023-2028 ($ million)
Exhibit 120: Data Table on Spain - Market size and forecast 2023-2028 ($ million)
Exhibit 121: Chart on Spain - Year-over-year growth 2023-2028 (%)
Exhibit 122: Data Table on Spain - Year-over-year growth 2023-2028 (%)
9.12 UK - Market size and forecast 2023-2028
Exhibit 123: Chart on UK - Market size and forecast 2023-2028 ($ million)
Exhibit 124: Data Table on UK - Market size and forecast 2023-2028 ($ million)
Exhibit 125: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibit 126: Data Table on UK - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity by geography
Exhibit 127: Market opportunity by geography ($ million)
Exhibit 128: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 129: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 130: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 131: Overview on factors of disruption
11.4 Industry risks
Exhibit 132: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 133: Vendors covered
12.2 Market positioning of vendors
Exhibit 134: Matrix on vendor position and classification
12.3 Amazon.com Inc.
Exhibit 135: Amazon.com Inc. - Overview
Exhibit 136: Amazon.com Inc. - Business segments
Exhibit 137: Amazon.com Inc. - Key news
Exhibit 138: Amazon.com Inc. - Key offerings
Exhibit 139: Amazon.com Inc. - Segment focus
12.4 Apple Inc.
Exhibit 140: Apple Inc. - Overview
Exhibit 141: Apple Inc. - Business segments
Exhibit 142: Apple Inc. - Key news
Exhibit 143: Apple Inc. - Key offerings
Exhibit 144: Apple Inc. - Segment focus
12.5 Audacy Inc.
Exhibit 145: Audacy Inc. - Overview
Exhibit 146: Audacy Inc. - Product / Service
Exhibit 147: Audacy Inc. - Key offerings
12.6 Automattic Inc.
Exhibit 148: Automattic Inc. - Overview
Exhibit 149: Automattic Inc. - Product / Service
Exhibit 150: Automattic Inc. - Key offerings
12.7 Castbox
Exhibit 151: Castbox - Overview
Exhibit 152: Castbox - Product / Service
Exhibit 153: Castbox - Key offerings
12.8 Castos Inc.
Exhibit 154: Castos Inc. - Overview
Exhibit 155: Castos Inc. - Product / Service
Exhibit 156: Castos Inc. - Key offerings
12.9 iHeartMedia Inc.
Exhibit 157: iHeartMedia Inc. - Overview
Exhibit 158: iHeartMedia Inc. - Business segments
Exhibit 159: iHeartMedia Inc. - Key offerings
Exhibit 160: iHeartMedia Inc. - Segment focus
12.10 Liberated Syndication
Exhibit 161: Liberated Syndication - Overview
Exhibit 162: Liberated Syndication - Product / Service
Exhibit 163: Liberated Syndication - Key offerings
12.11 Overcast Radio LLC
Exhibit 164: Overcast Radio LLC - Overview
Exhibit 165: Overcast Radio LLC - Product / Service
Exhibit 166: Overcast Radio LLC - Key offerings
12.12 Podbean
Exhibit 167: Podbean - Overview
Exhibit 168: Podbean - Product / Service
Exhibit 169: Podbean - Key offerings
12.13 Podomatic Inc.
Exhibit 170: Podomatic Inc. - Overview
Exhibit 171: Podomatic Inc. - Product / Service
Exhibit 172: Podomatic Inc. - Key offerings
12.14 Sirius XM Holdings Inc.
Exhibit 173: Sirius XM Holdings Inc. - Overview
Exhibit 174: Sirius XM Holdings Inc. - Business segments
Exhibit 175: Sirius XM Holdings Inc. - Key offerings
Exhibit 176: Sirius XM Holdings Inc. - Segment focus
12.15 SoundCloud Global Ltd. and Co. KG
Exhibit 177: SoundCloud Global Ltd. and Co. KG - Overview
Exhibit 178: SoundCloud Global Ltd. and Co. KG - Product / Service
Exhibit 179: SoundCloud Global Ltd. and Co. KG - Key offerings
12.16 Spotify Technology SA
Exhibit 180: Spotify Technology SA - Overview
Exhibit 181: Spotify Technology SA - Business segments
Exhibit 182: Spotify Technology SA - Key offerings
Exhibit 183: Spotify Technology SA - Segment focus
12.17 TuneIn Inc.
Exhibit 184: TuneIn Inc. - Overview
Exhibit 185: TuneIn Inc. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 186: Inclusions checklist
Exhibit 187: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 188: Currency conversion rates for US$
13.4 Research methodology
Exhibit 189: Research methodology
Exhibit 190: Validation techniques employed for market sizing
Exhibit 191: Information sources
13.5 List of abbreviations
Exhibit 192: List of abbreviations