Global Gift Card Market 2024-2028

The gift card market is forecasted to grow by USD 1100 mn during 2023-2028, accelerating at a CAGR of 14.46% during the forecast period. The report on the gift card market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growth of the e-commerce sector, an increase in gifting culture, and gift cards as a strategy for brand building.

Market Scope
Base Year	2023
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	11.01%
CAGR	14.46%
Incremental Value	$1100mn

Technavio's gift card market is segmented as below:

By Type

E-gifts cards
Physical gift cards

By Distribution Channel

Offline
Online

By Geographical Landscape

North America
Europe
APAC
Middle East and Africa
South America

This study identifies the rise of open-loop gift cards as one of the prime reasons driving the gift card market growth during the next few years. Also, new gift card product launches by market vendors and an increase in demand for recyclable bio-based plastic gift cards will lead to sizable demand in the market.

The report on the gift card market covers the following areas:

Gift card market sizing
Gift card market forecast
Gift card market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading gift card market vendors that include Alighieri, Blackhawk Network Holdings Inc., Card USA Inc, Duracard Plastic Cards, Fidelity National Information Services Inc., Fiserv Inc., FleetCor Technologies Inc., Givex Corp., Hennes and Mauritz AB, InComm Payments, JIFITI PRODUCTS, Kindcard Inc., PineLabs Pvt. Ltd., Plastek Card Solutions Inc., Runa Network Ltd., Square Inc., Tele Pak Inc., TransGate Solutions, Village Roadshow Ltd., and Yiftee Inc.. Also, the gift card market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR43461

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Type
Exhibit 06: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global gift card market 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on global gift card market 2018 - 2022 ($ million)
4.2 Type Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - Type Segment 2018 - 2022 ($ million)
4.3 Distribution Channel Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
4.4 Geography Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.5 Country Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Type

6.1 Market segments
Exhibit 30: Chart on Type - Market share 2023-2028 (%)
Exhibit 31: Data Table on Type - Market share 2023-2028 (%)
6.2 Comparison by Type
Exhibit 32: Chart on Comparison by Type
Exhibit 33: Data Table on Comparison by Type
6.3 E-gifts cards - Market size and forecast 2023-2028
Exhibit 34: Chart on E-gifts cards - Market size and forecast 2023-2028 ($ million)
Exhibit 35: Data Table on E-gifts cards - Market size and forecast 2023-2028 ($ million)
Exhibit 36: Chart on E-gifts cards - Year-over-year growth 2023-2028 (%)
Exhibit 37: Data Table on E-gifts cards - Year-over-year growth 2023-2028 (%)
6.4 Physical gift cards - Market size and forecast 2023-2028
Exhibit 38: Chart on Physical gift cards - Market size and forecast 2023-2028 ($ million)
Exhibit 39: Data Table on Physical gift cards - Market size and forecast 2023-2028 ($ million)
Exhibit 40: Chart on Physical gift cards - Year-over-year growth 2023-2028 (%)
Exhibit 41: Data Table on Physical gift cards - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Type
Exhibit 42: Market opportunity by Type ($ million)
Exhibit 43: Data Table on Market opportunity by Type ($ million)

7 Market Segmentation by Distribution Channel

7.1 Market segments
Exhibit 44: Chart on Distribution Channel - Market share 2023-2028 (%)
Exhibit 45: Data Table on Distribution Channel - Market share 2023-2028 (%)
7.2 Comparison by Distribution Channel
Exhibit 46: Chart on Comparison by Distribution Channel
Exhibit 47: Data Table on Comparison by Distribution Channel
7.3 Offline - Market size and forecast 2023-2028
Exhibit 48: Chart on Offline - Market size and forecast 2023-2028 ($ million)
Exhibit 49: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
Exhibit 50: Chart on Offline - Year-over-year growth 2023-2028 (%)
Exhibit 51: Data Table on Offline - Year-over-year growth 2023-2028 (%)
7.4 Online - Market size and forecast 2023-2028
Exhibit 52: Chart on Online - Market size and forecast 2023-2028 ($ million)
Exhibit 53: Data Table on Online - Market size and forecast 2023-2028 ($ million)
Exhibit 54: Chart on Online - Year-over-year growth 2023-2028 (%)
Exhibit 55: Data Table on Online - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Distribution Channel
Exhibit 56: Market opportunity by Distribution Channel ($ million)
Exhibit 57: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 59: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibit 60: Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Exhibit 61: Chart on Geographic comparison
Exhibit 62: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ million)
Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
Exhibit 71: Chart on APAC - Market size and forecast 2023-2028 ($ million)
Exhibit 72: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Exhibit 73: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibit 74: Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 Middle East and Africa - Market size and forecast 2023-2028
Exhibit 75: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibit 76: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibit 77: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibit 78: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.7 South America - Market size and forecast 2023-2028
Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ million)
Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ million)
Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 UK - Market size and forecast 2023-2028
Exhibit 87: Chart on UK - Market size and forecast 2023-2028 ($ million)
Exhibit 88: Data Table on UK - Market size and forecast 2023-2028 ($ million)
Exhibit 89: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibit 90: Data Table on UK - Year-over-year growth 2023-2028 (%)
9.10 Germany - Market size and forecast 2023-2028
Exhibit 91: Chart on Germany - Market size and forecast 2023-2028 ($ million)
Exhibit 92: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Exhibit 93: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibit 94: Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.11 Australia - Market size and forecast 2023-2028
Exhibit 95: Chart on Australia - Market size and forecast 2023-2028 ($ million)
Exhibit 96: Data Table on Australia - Market size and forecast 2023-2028 ($ million)
Exhibit 97: Chart on Australia - Year-over-year growth 2023-2028 (%)
Exhibit 98: Data Table on Australia - Year-over-year growth 2023-2028 (%)
9.12 Japan - Market size and forecast 2023-2028
Exhibit 99: Chart on Japan - Market size and forecast 2023-2028 ($ million)
Exhibit 100: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Exhibit 101: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibit 102: Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 103: Market opportunity By Geographical Landscape ($ million)
Exhibit 104: Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 105: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 107: Overview on factors of disruption
11.4 Industry risks
Exhibit 108: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 109: Vendors covered
12.2 Market positioning of vendors
Exhibit 110: Matrix on vendor position and classification
12.3 Alighieri
Exhibit 111: Alighieri - Overview
Exhibit 112: Alighieri - Product / Service
Exhibit 113: Alighieri - Key offerings
12.4 Blackhawk Network Holdings Inc.
Exhibit 114: Blackhawk Network Holdings Inc. - Overview
Exhibit 115: Blackhawk Network Holdings Inc. - Product / Service
Exhibit 116: Blackhawk Network Holdings Inc. - Key offerings
12.5 Card USA Inc
Exhibit 117: Card USA Inc - Overview
Exhibit 118: Card USA Inc - Product / Service
Exhibit 119: Card USA Inc - Key offerings
12.6 Duracard Plastic Cards
Exhibit 120: Duracard Plastic Cards - Overview
Exhibit 121: Duracard Plastic Cards - Product / Service
Exhibit 122: Duracard Plastic Cards - Key offerings
12.7 Fidelity National Information Services Inc.
Exhibit 123: Fidelity National Information Services Inc. - Overview
Exhibit 124: Fidelity National Information Services Inc. - Business segments
Exhibit 125: Fidelity National Information Services Inc. - Key news
Exhibit 126: Fidelity National Information Services Inc. - Key offerings
Exhibit 127: Fidelity National Information Services Inc. - Segment focus
12.8 Fiserv Inc.
Exhibit 128: Fiserv Inc. - Overview
Exhibit 129: Fiserv Inc. - Business segments
Exhibit 130: Fiserv Inc. - Key offerings
Exhibit 131: Fiserv Inc. - Segment focus
12.9 FleetCor Technologies Inc.
Exhibit 132: FleetCor Technologies Inc. - Overview
Exhibit 133: FleetCor Technologies Inc. - Business segments
Exhibit 134: FleetCor Technologies Inc. - Key offerings
Exhibit 135: FleetCor Technologies Inc. - Segment focus
12.10 Givex Corp.
Exhibit 136: Givex Corp. - Overview
Exhibit 137: Givex Corp. - Product / Service
Exhibit 138: Givex Corp. - Key offerings
12.11 InComm Payments
Exhibit 139: InComm Payments - Overview
Exhibit 140: InComm Payments - Product / Service
Exhibit 141: InComm Payments - Key offerings
12.12 JIFITI PRODUCTS
Exhibit 142: JIFITI PRODUCTS - Overview
Exhibit 143: JIFITI PRODUCTS - Product / Service
Exhibit 144: JIFITI PRODUCTS - Key offerings
12.13 Kindcard Inc.
Exhibit 145: Kindcard Inc. - Overview
Exhibit 146: Kindcard Inc. - Product / Service
Exhibit 147: Kindcard Inc. - Key offerings
12.14 PineLabs Pvt. Ltd.
Exhibit 148: PineLabs Pvt. Ltd. - Overview
Exhibit 149: PineLabs Pvt. Ltd. - Product / Service
Exhibit 150: PineLabs Pvt. Ltd. - Key offerings
12.15 Plastek Card Solutions Inc.
Exhibit 151: Plastek Card Solutions Inc. - Overview
Exhibit 152: Plastek Card Solutions Inc. - Product / Service
Exhibit 153: Plastek Card Solutions Inc. - Key offerings
12.16 Square Inc.
Exhibit 154: Square Inc. - Overview
Exhibit 155: Square Inc. - Business segments
Exhibit 156: Square Inc. - Key offerings
Exhibit 157: Square Inc. - Segment focus
12.17 Tele Pak Inc.
Exhibit 158: Tele Pak Inc. - Overview
Exhibit 159: Tele Pak Inc. - Product / Service
Exhibit 160: Tele Pak Inc. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 161: Inclusions checklist
Exhibit 162: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 163: Currency conversion rates for US$
13.4 Research methodology
Exhibit 164: Research methodology
Exhibit 165: Validation techniques employed for market sizing
Exhibit 166: Information sources
13.5 List of abbreviations
Exhibit 167: List of abbreviations