Global Household Cleaning Products Market 2024-2028

The household cleaning products market is forecasted to grow by USD 16.60 bn during 2023-2028, accelerating at a CAGR of 4.87% during the forecast period. The report on the household cleaning products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

Market Scope
Base Year	2023
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	4.3%
CAGR	4.87%
Incremental Value	$16.60bn

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by product innovation and portfolio extension, growing online sales of household cleaning products and aggressive marketing, and growing housing markets and increasing disposable income.

Technavio's household cleaning products market is segmented as below:

By Product

Surface cleaners
Dishwashing products
Toilet cleaners
Other cleaning agents

By Distribution Channel

Offline
Online

By Geographical Landscape

APAC
North America
Europe
South America
Middle East and Africa

This study identifies the growing demand for premium products as one of the prime reasons driving the household cleaning products market growth during the next few years. Also, emergence of eco-friendly and sustainable products in household cleaning and rise in packaging innovation in the household cleaning products will lead to sizable demand in the market.

The report on the household cleaning products market covers the following areas:

Household cleaning products market sizing
Household cleaning products market forecast
Household cleaning products market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading household cleaning products market vendors that include 3M Co., Bombril SA, Church and Dwight Co. Inc., Dropps, Earth Friendly Products, Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Kao Corp., Kimberly Clark Corp., McBride Plc, Reckitt Benckiser Group Plc, RSPL Ltd., S.C. Johnson and Son Inc., Saraya Goodmaid Sdn. Bhd., Star Brands Ltd, The Clorox Co., The Procter and Gamble Co., Unilever PLC, Wipro Ltd., and Zep Inc.. Also, the household cleaning products market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR40900

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Product
Exhibit 06: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global household cleaning products market 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on global household cleaning products market 2018 - 2022 ($ billion)
4.2 Product Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - Product Segment 2018 - 2022 ($ billion)
4.3 Distribution Channel Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
4.4 Geography Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Product

6.1 Market segments
Exhibit 30: Chart on Product - Market share 2023-2028 (%)
Exhibit 31: Data Table on Product - Market share 2023-2028 (%)
6.2 Comparison by Product
Exhibit 32: Chart on Comparison by Product
Exhibit 33: Data Table on Comparison by Product
6.3 Surface cleaners - Market size and forecast 2023-2028
Exhibit 34: Chart on Surface cleaners - Market size and forecast 2023-2028 ($ billion)
Exhibit 35: Data Table on Surface cleaners - Market size and forecast 2023-2028 ($ billion)
Exhibit 36: Chart on Surface cleaners - Year-over-year growth 2023-2028 (%)
Exhibit 37: Data Table on Surface cleaners - Year-over-year growth 2023-2028 (%)
6.4 Dishwashing products - Market size and forecast 2023-2028
Exhibit 38: Chart on Dishwashing products - Market size and forecast 2023-2028 ($ billion)
Exhibit 39: Data Table on Dishwashing products - Market size and forecast 2023-2028 ($ billion)
Exhibit 40: Chart on Dishwashing products - Year-over-year growth 2023-2028 (%)
Exhibit 41: Data Table on Dishwashing products - Year-over-year growth 2023-2028 (%)
6.5 Toilet cleaners - Market size and forecast 2023-2028
Exhibit 42: Chart on Toilet cleaners - Market size and forecast 2023-2028 ($ billion)
Exhibit 43: Data Table on Toilet cleaners - Market size and forecast 2023-2028 ($ billion)
Exhibit 44: Chart on Toilet cleaners - Year-over-year growth 2023-2028 (%)
Exhibit 45: Data Table on Toilet cleaners - Year-over-year growth 2023-2028 (%)
6.6 Other cleaning agents - Market size and forecast 2023-2028
Exhibit 46: Chart on Other cleaning agents - Market size and forecast 2023-2028 ($ billion)
Exhibit 47: Data Table on Other cleaning agents - Market size and forecast 2023-2028 ($ billion)
Exhibit 48: Chart on Other cleaning agents - Year-over-year growth 2023-2028 (%)
Exhibit 49: Data Table on Other cleaning agents - Year-over-year growth 2023-2028 (%)
6.7 Market opportunity by Product
Exhibit 50: Market opportunity by Product ($ billion)
Exhibit 51: Data Table on Market opportunity by Product ($ billion)

7 Market Segmentation by Distribution Channel

7.1 Market segments
Exhibit 52: Chart on Distribution Channel - Market share 2023-2028 (%)
Exhibit 53: Data Table on Distribution Channel - Market share 2023-2028 (%)
7.2 Comparison by Distribution Channel
Exhibit 54: Chart on Comparison by Distribution Channel
Exhibit 55: Data Table on Comparison by Distribution Channel
7.3 Offline - Market size and forecast 2023-2028
Exhibit 56: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
Exhibit 57: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
Exhibit 58: Chart on Offline - Year-over-year growth 2023-2028 (%)
Exhibit 59: Data Table on Offline - Year-over-year growth 2023-2028 (%)
7.4 Online - Market size and forecast 2023-2028
Exhibit 60: Chart on Online - Market size and forecast 2023-2028 ($ billion)
Exhibit 61: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
Exhibit 62: Chart on Online - Year-over-year growth 2023-2028 (%)
Exhibit 63: Data Table on Online - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Distribution Channel
Exhibit 64: Market opportunity by Distribution Channel ($ billion)
Exhibit 65: Data Table on Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 67: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibit 68: Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Exhibit 69: Chart on Geographic comparison
Exhibit 70: Data Table on Geographic comparison
9.3 APAC - Market size and forecast 2023-2028
Exhibit 71: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 72: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 73: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibit 74: Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.4 North America - Market size and forecast 2023-2028
Exhibit 75: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 76: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 77: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 78: Data Table on North America - Year-over-year growth 2023-2028 (%)
9.5 Europe - Market size and forecast 2023-2028
Exhibit 79: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 81: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 82: Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
Exhibit 83: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 84: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 85: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibit 86: Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Exhibit 91: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 92: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 93: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 94: Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
Exhibit 95: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 96: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 97: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibit 98: Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 UK - Market size and forecast 2023-2028
Exhibit 99: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 100: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 101: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibit 102: Data Table on UK - Year-over-year growth 2023-2028 (%)
9.11 Japan - Market size and forecast 2023-2028
Exhibit 103: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibit 104: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibit 105: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibit 106: Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.12 Canada - Market size and forecast 2023-2028
Exhibit 107: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
Exhibit 108: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
Exhibit 109: Chart on Canada - Year-over-year growth 2023-2028 (%)
Exhibit 110: Data Table on Canada - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 111: Market opportunity By Geographical Landscape ($ billion)
Exhibit 112: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 113: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 114: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 115: Overview on factors of disruption
11.4 Industry risks
Exhibit 116: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 117: Vendors covered
12.2 Market positioning of vendors
Exhibit 118: Matrix on vendor position and classification
12.3 Bombril SA
Exhibit 119: Bombril SA - Overview
Exhibit 120: Bombril SA - Product / Service
Exhibit 121: Bombril SA - Key offerings
12.4 Church and Dwight Co. Inc.
Exhibit 122: Church and Dwight Co. Inc. - Overview
Exhibit 123: Church and Dwight Co. Inc. - Business segments
Exhibit 124: Church and Dwight Co. Inc. - Key offerings
Exhibit 125: Church and Dwight Co. Inc. - Segment focus
12.5 Dropps
Exhibit 126: Dropps - Overview
Exhibit 127: Dropps - Product / Service
Exhibit 128: Dropps - Key offerings
12.6 Godrej Consumer Products Ltd.
Exhibit 129: Godrej Consumer Products Ltd. - Overview
Exhibit 130: Godrej Consumer Products Ltd. - Business segments
Exhibit 131: Godrej Consumer Products Ltd. - Key news
Exhibit 132: Godrej Consumer Products Ltd. - Key offerings
Exhibit 133: Godrej Consumer Products Ltd. - Segment focus
12.7 Henkel AG and Co. KGaA
Exhibit 134: Henkel AG and Co. KGaA - Overview
Exhibit 135: Henkel AG and Co. KGaA - Business segments
Exhibit 136: Henkel AG and Co. KGaA - Key news
Exhibit 137: Henkel AG and Co. KGaA - Key offerings
Exhibit 138: Henkel AG and Co. KGaA - Segment focus
12.8 Kao Corp.
Exhibit 139: Kao Corp. - Overview
Exhibit 140: Kao Corp. - Business segments
Exhibit 141: Kao Corp. - Key offerings
Exhibit 142: Kao Corp. - Segment focus
12.9 Kimberly Clark Corp.
Exhibit 143: Kimberly Clark Corp. - Overview
Exhibit 144: Kimberly Clark Corp. - Business segments
Exhibit 145: Kimberly Clark Corp. - Key news
Exhibit 146: Kimberly Clark Corp. - Key offerings
Exhibit 147: Kimberly Clark Corp. - Segment focus
12.10 McBride Plc
Exhibit 148: McBride Plc - Overview
Exhibit 149: McBride Plc - Business segments
Exhibit 150: McBride Plc - Key offerings
Exhibit 151: McBride Plc - Segment focus
12.11 Reckitt Benckiser Group Plc
Exhibit 152: Reckitt Benckiser Group Plc - Overview
Exhibit 153: Reckitt Benckiser Group Plc - Business segments
Exhibit 154: Reckitt Benckiser Group Plc - Key offerings
Exhibit 155: Reckitt Benckiser Group Plc - Segment focus
12.12 RSPL Ltd.
Exhibit 156: RSPL Ltd. - Overview
Exhibit 157: RSPL Ltd. - Product / Service
Exhibit 158: RSPL Ltd. - Key offerings
12.13 S.C. Johnson and Son Inc.
Exhibit 159: S.C. Johnson and Son Inc. - Overview
Exhibit 160: S.C. Johnson and Son Inc. - Product / Service
Exhibit 161: S.C. Johnson and Son Inc. - Key offerings
12.14 Saraya Goodmaid Sdn. Bhd.
Exhibit 162: Saraya Goodmaid Sdn. Bhd. - Overview
Exhibit 163: Saraya Goodmaid Sdn. Bhd. - Product / Service
Exhibit 164: Saraya Goodmaid Sdn. Bhd. - Key offerings
12.15 The Clorox Co.
Exhibit 165: The Clorox Co. - Overview
Exhibit 166: The Clorox Co. - Business segments
Exhibit 167: The Clorox Co. - Key offerings
Exhibit 168: The Clorox Co. - Segment focus
12.16 The Procter and Gamble Co.
Exhibit 169: The Procter and Gamble Co. - Overview
Exhibit 170: The Procter and Gamble Co. - Business segments
Exhibit 171: The Procter and Gamble Co. - Key news
Exhibit 172: The Procter and Gamble Co. - Key offerings
Exhibit 173: The Procter and Gamble Co. - Segment focus
12.17 Zep Inc.
Exhibit 174: Zep Inc. - Overview
Exhibit 175: Zep Inc. - Product / Service
Exhibit 176: Zep Inc. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 177: Inclusions checklist
Exhibit 178: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 179: Currency conversion rates for US$
13.4 Research methodology
Exhibit 180: Research methodology
Exhibit 181: Validation techniques employed for market sizing
Exhibit 182: Information sources
13.5 List of abbreviations
Exhibit 183: List of abbreviations