Global Content Marketing Market 2024-2028

The content marketing market is forecasted to grow by USD 654.78 mn during 2023-2028, accelerating at a CAGR of 16.01% during the forecast period. The report on the content marketing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in number of users on social media, growing demand for digital magazines, and rising penetration of mobile computing devices.

Market Scope
Base Year	2023
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	15.34%
CAGR	16.01%
Incremental Value	$654.78mn

Technavio's content marketing market is segmented as below:

By End-user

Retail
Automotive
Financial services
Telecom
Others

By Platform

Blogging
Videos
Infographics
Case studies
Others

By Objective

Lead generation
Brand awareness
Thought leadership
Others

By Geographical Landscape

APAC
North America
Europe
South America
Middle East and Africa

This study identifies the use of AI with social media management software as one of the prime reasons driving the content marketing market growth during the next few years. Also, use of analytics in content marketing and use of live videos for content marketing will lead to sizable demand in the market.

The report on the content marketing market covers the following areas:

Content marketing market sizing
Content marketing market forecast
Content marketing market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading content marketing market vendors that include Adobe Inc., Alma Media, Brafton Inc., ClearVoice Inc., Contentoo B.V., Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., Contently Inc., CoSchedule LLC, Interact Marketing, Kenscio, and Vendasta Technologies Inc.. Also, the content marketing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR41556

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 06: Executive Summary - Chart on Market Segmentation by Platform
Exhibit 07: Executive Summary - Chart on Market Segmentation by Objective
Exhibit 08: Executive Summary - Chart on Incremental Growth
Exhibit 09: Executive Summary - Data Table on Incremental Growth
Exhibit 10: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 11: Parent market
Exhibit 12: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 13: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 14: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 15: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibit 16: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibit 17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global content marketing market 2018 - 2022
Exhibit 19: Historic Market Size - Data Table on global content marketing market 2018 - 2022 ($ million)
4.2 End-user Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
4.3 Platform Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Platform Segment 2018 - 2022 ($ million)
4.4 Objective Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Objective Segment 2018 - 2022 ($ million)
4.5 Geography Segment Analysis 2018 - 2022
Exhibit 23: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.6 Country Segment Analysis 2018 - 2022
Exhibit 24: Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 25: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 26: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 28: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 29: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 30: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 31: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

6.1 Market segments
Exhibit 32: Chart on End-user - Market share 2023-2028 (%)
Exhibit 33: Data Table on End-user - Market share 2023-2028 (%)
6.2 Comparison by End-user
Exhibit 34: Chart on Comparison by End-user
Exhibit 35: Data Table on Comparison by End-user
6.3 Retail - Market size and forecast 2023-2028
Exhibit 36: Chart on Retail - Market size and forecast 2023-2028 ($ million)
Exhibit 37: Data Table on Retail - Market size and forecast 2023-2028 ($ million)
Exhibit 38: Chart on Retail - Year-over-year growth 2023-2028 (%)
Exhibit 39: Data Table on Retail - Year-over-year growth 2023-2028 (%)
6.4 Automotive - Market size and forecast 2023-2028
Exhibit 40: Chart on Automotive - Market size and forecast 2023-2028 ($ million)
Exhibit 41: Data Table on Automotive - Market size and forecast 2023-2028 ($ million)
Exhibit 42: Chart on Automotive - Year-over-year growth 2023-2028 (%)
Exhibit 43: Data Table on Automotive - Year-over-year growth 2023-2028 (%)
6.5 Financial services - Market size and forecast 2023-2028
Exhibit 44: Chart on Financial services - Market size and forecast 2023-2028 ($ million)
Exhibit 45: Data Table on Financial services - Market size and forecast 2023-2028 ($ million)
Exhibit 46: Chart on Financial services - Year-over-year growth 2023-2028 (%)
Exhibit 47: Data Table on Financial services - Year-over-year growth 2023-2028 (%)
6.6 Telecom - Market size and forecast 2023-2028
Exhibit 48: Chart on Telecom - Market size and forecast 2023-2028 ($ million)
Exhibit 49: Data Table on Telecom - Market size and forecast 2023-2028 ($ million)
Exhibit 50: Chart on Telecom - Year-over-year growth 2023-2028 (%)
Exhibit 51: Data Table on Telecom - Year-over-year growth 2023-2028 (%)
6.7 Others - Market size and forecast 2023-2028
Exhibit 52: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibit 53: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibit 54: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibit 55: Data Table on Others - Year-over-year growth 2023-2028 (%)
6.8 Market opportunity by End-user
Exhibit 56: Market opportunity by End-user ($ million)
Exhibit 57: Data Table on Market opportunity by End-user ($ million)

7 Market Segmentation by Platform

7.1 Market segments
Exhibit 58: Chart on Platform - Market share 2023-2028 (%)
Exhibit 59: Data Table on Platform - Market share 2023-2028 (%)
7.2 Comparison by Platform
Exhibit 60: Chart on Comparison by Platform
Exhibit 61: Data Table on Comparison by Platform
7.3 Blogging - Market size and forecast 2023-2028
Exhibit 62: Chart on Blogging - Market size and forecast 2023-2028 ($ million)
Exhibit 63: Data Table on Blogging - Market size and forecast 2023-2028 ($ million)
Exhibit 64: Chart on Blogging - Year-over-year growth 2023-2028 (%)
Exhibit 65: Data Table on Blogging - Year-over-year growth 2023-2028 (%)
7.4 Videos - Market size and forecast 2023-2028
Exhibit 66: Chart on Videos - Market size and forecast 2023-2028 ($ million)
Exhibit 67: Data Table on Videos - Market size and forecast 2023-2028 ($ million)
Exhibit 68: Chart on Videos - Year-over-year growth 2023-2028 (%)
Exhibit 69: Data Table on Videos - Year-over-year growth 2023-2028 (%)
7.5 Infographics - Market size and forecast 2023-2028
Exhibit 70: Chart on Infographics - Market size and forecast 2023-2028 ($ million)
Exhibit 71: Data Table on Infographics - Market size and forecast 2023-2028 ($ million)
Exhibit 72: Chart on Infographics - Year-over-year growth 2023-2028 (%)
Exhibit 73: Data Table on Infographics - Year-over-year growth 2023-2028 (%)
7.6 Case studies - Market size and forecast 2023-2028
Exhibit 74: Chart on Case studies - Market size and forecast 2023-2028 ($ million)
Exhibit 75: Data Table on Case studies - Market size and forecast 2023-2028 ($ million)
Exhibit 76: Chart on Case studies - Year-over-year growth 2023-2028 (%)
Exhibit 77: Data Table on Case studies - Year-over-year growth 2023-2028 (%)
7.7 Others - Market size and forecast 2023-2028
Exhibit 78: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibit 79: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibit 80: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibit 81: Data Table on Others - Year-over-year growth 2023-2028 (%)
7.8 Market opportunity by Platform
Exhibit 82: Market opportunity by Platform ($ million)
Exhibit 83: Data Table on Market opportunity by Platform ($ million)

8 Market Segmentation by Objective

8.1 Market segments
Exhibit 84: Chart on Objective - Market share 2023-2028 (%)
Exhibit 85: Data Table on Objective - Market share 2023-2028 (%)
8.2 Comparison by Objective
Exhibit 86: Chart on Comparison by Objective
Exhibit 87: Data Table on Comparison by Objective
8.3 Lead generation - Market size and forecast 2023-2028
Exhibit 88: Chart on Lead generation - Market size and forecast 2023-2028 ($ million)
Exhibit 89: Data Table on Lead generation - Market size and forecast 2023-2028 ($ million)
Exhibit 90: Chart on Lead generation - Year-over-year growth 2023-2028 (%)
Exhibit 91: Data Table on Lead generation - Year-over-year growth 2023-2028 (%)
8.4 Brand awareness - Market size and forecast 2023-2028
Exhibit 92: Chart on Brand awareness - Market size and forecast 2023-2028 ($ million)
Exhibit 93: Data Table on Brand awareness - Market size and forecast 2023-2028 ($ million)
Exhibit 94: Chart on Brand awareness - Year-over-year growth 2023-2028 (%)
Exhibit 95: Data Table on Brand awareness - Year-over-year growth 2023-2028 (%)
8.5 Thought leadership - Market size and forecast 2023-2028
Exhibit 96: Chart on Thought leadership - Market size and forecast 2023-2028 ($ million)
Exhibit 97: Data Table on Thought leadership - Market size and forecast 2023-2028 ($ million)
Exhibit 98: Chart on Thought leadership - Year-over-year growth 2023-2028 (%)
Exhibit 99: Data Table on Thought leadership - Year-over-year growth 2023-2028 (%)
8.6 Others - Market size and forecast 2023-2028
Exhibit 100: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibit 101: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibit 102: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibit 103: Data Table on Others - Year-over-year growth 2023-2028 (%)
8.7 Market opportunity by Objective
Exhibit 104: Market opportunity by Objective ($ million)
Exhibit 105: Data Table on Market opportunity by Objective ($ million)

9 Customer Landscape

9.1 Customer landscape overview
Exhibit 106: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

10.1 Geographic segmentation
Exhibit 107: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibit 108: Data Table on Market share By Geographical Landscape 2023-2028 (%)
10.2 Geographic comparison
Exhibit 109: Chart on Geographic comparison
Exhibit 110: Data Table on Geographic comparison
10.3 APAC - Market size and forecast 2023-2028
Exhibit 111: Chart on APAC - Market size and forecast 2023-2028 ($ million)
Exhibit 112: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Exhibit 113: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibit 114: Data Table on APAC - Year-over-year growth 2023-2028 (%)
10.4 North America - Market size and forecast 2023-2028
Exhibit 115: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibit 116: Data Table on North America - Market size and forecast 2023-2028 ($ million)
Exhibit 117: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 118: Data Table on North America - Year-over-year growth 2023-2028 (%)
10.5 Europe - Market size and forecast 2023-2028
Exhibit 119: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibit 120: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Exhibit 121: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 122: Data Table on Europe - Year-over-year growth 2023-2028 (%)
10.6 South America - Market size and forecast 2023-2028
Exhibit 123: Chart on South America - Market size and forecast 2023-2028 ($ million)
Exhibit 124: Data Table on South America - Market size and forecast 2023-2028 ($ million)
Exhibit 125: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibit 126: Data Table on South America - Year-over-year growth 2023-2028 (%)
10.7 Middle East and Africa - Market size and forecast 2023-2028
Exhibit 127: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibit 128: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibit 129: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibit 130: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
10.8 US - Market size and forecast 2023-2028
Exhibit 131: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibit 132: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibit 133: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 134: Data Table on US - Year-over-year growth 2023-2028 (%)
10.9 China - Market size and forecast 2023-2028
Exhibit 135: Chart on China - Market size and forecast 2023-2028 ($ million)
Exhibit 136: Data Table on China - Market size and forecast 2023-2028 ($ million)
Exhibit 137: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibit 138: Data Table on China - Year-over-year growth 2023-2028 (%)
10.10 Japan - Market size and forecast 2023-2028
Exhibit 139: Chart on Japan - Market size and forecast 2023-2028 ($ million)
Exhibit 140: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Exhibit 141: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibit 142: Data Table on Japan - Year-over-year growth 2023-2028 (%)
10.11 Germany - Market size and forecast 2023-2028
Exhibit 143: Chart on Germany - Market size and forecast 2023-2028 ($ million)
Exhibit 144: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Exhibit 145: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibit 146: Data Table on Germany - Year-over-year growth 2023-2028 (%)
10.12 Canada - Market size and forecast 2023-2028
Exhibit 147: Chart on Canada - Market size and forecast 2023-2028 ($ million)
Exhibit 148: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
Exhibit 149: Chart on Canada - Year-over-year growth 2023-2028 (%)
Exhibit 150: Data Table on Canada - Year-over-year growth 2023-2028 (%)
10.13 Market opportunity By Geographical Landscape
Exhibit 151: Market opportunity By Geographical Landscape ($ million)
Exhibit 152: Data Tables on Market opportunity By Geographical Landscape ($ million)

11 Drivers, Challenges, and Trends

11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
Exhibit 153: Impact of drivers and challenges in 2023 and 2028
11.4 Market trends

12 Vendor Landscape

12.1 Overview
12.2 Vendor landscape
Exhibit 154: Overview on Criticality of inputs and Factors of differentiation
12.3 Landscape disruption
Exhibit 155: Overview on factors of disruption
12.4 Industry risks
Exhibit 156: Impact of key risks on business

13 Vendor Analysis

13.1 Vendors covered
Exhibit 157: Vendors covered
13.2 Market positioning of vendors
Exhibit 158: Matrix on vendor position and classification
13.3 Adobe Inc.
Exhibit 159: Adobe Inc. - Overview
Exhibit 160: Adobe Inc. - Business segments
Exhibit 161: Adobe Inc. - Key offerings
Exhibit 162: Adobe Inc. - Segment focus
13.4 Alma Media
Exhibit 163: Alma Media - Overview
Exhibit 164: Alma Media - Product / Service
Exhibit 165: Alma Media - Key offerings
13.5 Brafton Inc.
Exhibit 166: Brafton Inc. - Overview
Exhibit 167: Brafton Inc. - Product / Service
Exhibit 168: Brafton Inc. - Key offerings
13.6 Contently Inc.
Exhibit 169: Contently Inc. - Overview
Exhibit 170: Contently Inc. - Product / Service
Exhibit 171: Contently Inc. - Key news
Exhibit 172: Contently Inc. - Key offerings
13.7 Contentoo B.V.
Exhibit 173: Contentoo B.V. - Overview
Exhibit 174: Contentoo B.V. - Product / Service
Exhibit 175: Contentoo B.V. - Key offerings
13.8 CoSchedule LLC
Exhibit 176: CoSchedule LLC - Overview
Exhibit 177: CoSchedule LLC - Product / Service
Exhibit 178: CoSchedule LLC - Key news
Exhibit 179: CoSchedule LLC - Key offerings
13.9 Eucalypt LLC
Exhibit 180: Eucalypt LLC - Overview
Exhibit 181: Eucalypt LLC - Product / Service
Exhibit 182: Eucalypt LLC - Key offerings
13.10 Hootsuite Inc
Exhibit 183: Hootsuite Inc - Overview
Exhibit 184: Hootsuite Inc - Product / Service
Exhibit 185: Hootsuite Inc - Key offerings
13.11 HubSpot Inc.
Exhibit 186: HubSpot Inc. - Overview
Exhibit 187: HubSpot Inc. - Product / Service
Exhibit 188: HubSpot Inc. - Key news
Exhibit 189: HubSpot Inc. - Key offerings
13.12 Influence and Co.
Exhibit 190: Influence and Co. - Overview
Exhibit 191: Influence and Co. - Product / Service
Exhibit 192: Influence and Co. - Key offerings
13.13 Rock Content
Exhibit 193: Rock Content - Overview
Exhibit 194: Rock Content - Product / Service
Exhibit 195: Rock Content - Key offerings
13.14 Seismic Software Inc.
Exhibit 196: Seismic Software Inc. - Overview
Exhibit 197: Seismic Software Inc. - Product / Service
Exhibit 198: Seismic Software Inc. - Key news
Exhibit 199: Seismic Software Inc. - Key offerings
13.15 Skyword Inc.
Exhibit 200: Skyword Inc. - Overview
Exhibit 201: Skyword Inc. - Product / Service
Exhibit 202: Skyword Inc. - Key offerings
13.16 Sprinklr Inc.
Exhibit 203: Sprinklr Inc. - Overview
Exhibit 204: Sprinklr Inc. - Product / Service
Exhibit 205: Sprinklr Inc. - Key news
Exhibit 206: Sprinklr Inc. - Key offerings
13.17 Upland Software Inc.
Exhibit 207: Upland Software Inc. - Overview
Exhibit 208: Upland Software Inc. - Product / Service
Exhibit 209: Upland Software Inc. - Key news
Exhibit 210: Upland Software Inc. - Key offerings

14 Appendix

14.1 Scope of the report
14.2 Inclusions and exclusions checklist
Exhibit 211: Inclusions checklist
Exhibit 212: Exclusions checklist
14.3 Currency conversion rates for US$
Exhibit 213: Currency conversion rates for US$
14.4 Research methodology
Exhibit 214: Research methodology
Exhibit 215: Validation techniques employed for market sizing
Exhibit 216: Information sources
14.5 List of abbreviations
Exhibit 217: List of abbreviations