Global Wet Tissue and Wipe Market 2024-2028

The wet tissue and wipe market is forecasted to grow by USD 8.27 bn during 2023-2028, accelerating at a CAGR of 6.83% during the forecast period. The report on the wet tissue and wipe market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing pollution and deteriorating environmental conditions, growing concerns regarding hygiene, and rising demand for wet tissues and wipes from the healthcare sector.

Market Scope
Base Year	2023
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	6.57%
CAGR	6.83%
Incremental Value	$8.27bn

Technavio's wet tissue and wipe market is segmented as below:

By Application

Personal care
Household
Industrial commercial and institutional

By Distribution Channel

Offline
Online

By Geographical Landscape

Europe
North America
APAC
South America
Middle East and Africa

This study identifies the increasing demand for multi-functional wet wipes as one of the prime reasons driving the wet tissue and wipe market growth during the next few years. Also, the introduction of natural tissues and wipes and the adoption of sustainable manufacturing by vendors will lead to sizable demand in the market.

The report on the wet tissue and wipe market covers the following areas:

Wet tissue and wipe market sizing
Wet tissue and wipe market forecast
Wet tissue and wipe market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading wet tissue and wipe market vendors that include 3M Co., Beiersdorf AG, Coterie Baby Inc., Daio Paper Corp., DR. Fischer Ltd., Edgewell Personal Care Co., Essity AB, GAMA Healthcare Ltd., Henkel AG and Co. KGaA, Kimberly Clark Corp., Ontex BV, Papier Creations, PDI Inc., Pigeon Corp., S.C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., Unicharm Corp., Unilever PLC, and Zhejiang Yiwu Mingou Biotechnology Co. Ltd. Also, the wet tissue and wipe market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR40002

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
Exhibit 06: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global wet tissue and wipe market 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on global wet tissue and wipe market 2018 - 2022 ($ billion)
4.2 Application Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
4.3 Distribution Channel Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
4.4 Geography Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

6.1 Market segments
Exhibit 30: Chart on Application - Market share 2023-2028 (%)
Exhibit 31: Data Table on Application - Market share 2023-2028 (%)
6.2 Comparison by Application
Exhibit 32: Chart on Comparison by Application
Exhibit 33: Data Table on Comparison by Application
6.3 Personal care - Market size and forecast 2023-2028
Exhibit 34: Chart on Personal care - Market size and forecast 2023-2028 ($ billion)
Exhibit 35: Data Table on Personal care - Market size and forecast 2023-2028 ($ billion)
Exhibit 36: Chart on Personal care - Year-over-year growth 2023-2028 (%)
Exhibit 37: Data Table on Personal care - Year-over-year growth 2023-2028 (%)
6.4 Household - Market size and forecast 2023-2028
Exhibit 38: Chart on Household - Market size and forecast 2023-2028 ($ billion)
Exhibit 39: Data Table on Household - Market size and forecast 2023-2028 ($ billion)
Exhibit 40: Chart on Household - Year-over-year growth 2023-2028 (%)
Exhibit 41: Data Table on Household - Year-over-year growth 2023-2028 (%)
6.5 Industrial commercial and institutional - Market size and forecast 2023-2028
Exhibit 42: Chart on Industrial commercial and institutional - Market size and forecast 2023-2028 ($ billion)
Exhibit 43: Data Table on Industrial commercial and institutional - Market size and forecast 2023-2028 ($ billion)
Exhibit 44: Chart on Industrial commercial and institutional - Year-over-year growth 2023-2028 (%)
Exhibit 45: Data Table on Industrial commercial and institutional - Year-over-year growth 2023-2028 (%)
6.6 Market opportunity by Application
Exhibit 46: Market opportunity by Application ($ billion)
Exhibit 47: Data Table on Market opportunity by Application ($ billion)

7 Market Segmentation by Distribution Channel

7.1 Market segments
Exhibit 48: Chart on Distribution Channel - Market share 2023-2028 (%)
Exhibit 49: Data Table on Distribution Channel - Market share 2023-2028 (%)
7.2 Comparison by Distribution Channel
Exhibit 50: Chart on Comparison by Distribution Channel
Exhibit 51: Data Table on Comparison by Distribution Channel
7.3 Offline - Market size and forecast 2023-2028
Exhibit 52: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
Exhibit 53: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
Exhibit 54: Chart on Offline - Year-over-year growth 2023-2028 (%)
Exhibit 55: Data Table on Offline - Year-over-year growth 2023-2028 (%)
7.4 Online - Market size and forecast 2023-2028
Exhibit 56: Chart on Online - Market size and forecast 2023-2028 ($ billion)
Exhibit 57: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
Exhibit 58: Chart on Online - Year-over-year growth 2023-2028 (%)
Exhibit 59: Data Table on Online - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Distribution Channel
Exhibit 60: Market opportunity by Distribution Channel ($ billion)
Exhibit 61: Data Table on Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 63: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibit 64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Exhibit 65: Chart on Geographic comparison
Exhibit 66: Data Table on Geographic comparison
9.3 Europe - Market size and forecast 2023-2028
Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.4 North America - Market size and forecast 2023-2028
Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
Exhibit 91: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 93: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibit 94: Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 Germany - Market size and forecast 2023-2028
Exhibit 95: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 96: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 97: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibit 98: Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.11 UK - Market size and forecast 2023-2028
Exhibit 99: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 100: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 101: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibit 102: Data Table on UK - Year-over-year growth 2023-2028 (%)
9.12 France - Market size and forecast 2023-2028
Exhibit 103: Chart on France - Market size and forecast 2023-2028 ($ billion)
Exhibit 104: Data Table on France - Market size and forecast 2023-2028 ($ billion)
Exhibit 105: Chart on France - Year-over-year growth 2023-2028 (%)
Exhibit 106: Data Table on France - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 107: Market opportunity By Geographical Landscape ($ billion)
Exhibit 108: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 109: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 111: Overview on factors of disruption
11.4 Industry risks
Exhibit 112: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 113: Vendors covered
12.2 Market positioning of vendors
Exhibit 114: Matrix on vendor position and classification
12.3 3M Co.
Exhibit 115: 3M Co. - Overview
Exhibit 116: 3M Co. - Business segments
Exhibit 117: 3M Co. - Key news
Exhibit 118: 3M Co. - Key offerings
Exhibit 119: 3M Co. - Segment focus
12.4 Beiersdorf AG
Exhibit 120: Beiersdorf AG - Overview
Exhibit 121: Beiersdorf AG - Business segments
Exhibit 122: Beiersdorf AG - Key news
Exhibit 123: Beiersdorf AG - Key offerings
Exhibit 124: Beiersdorf AG - Segment focus
12.5 Daio Paper Corp.
Exhibit 125: Daio Paper Corp. - Overview
Exhibit 126: Daio Paper Corp. - Product / Service
Exhibit 127: Daio Paper Corp. - Key offerings
12.6 DR. Fischer Ltd.
Exhibit 128: DR. Fischer Ltd. - Overview
Exhibit 129: DR. Fischer Ltd. - Product / Service
Exhibit 130: DR. Fischer Ltd. - Key offerings
12.7 Edgewell Personal Care Co.
Exhibit 131: Edgewell Personal Care Co. - Overview
Exhibit 132: Edgewell Personal Care Co. - Business segments
Exhibit 133: Edgewell Personal Care Co. - Key offerings
Exhibit 134: Edgewell Personal Care Co. - Segment focus
12.8 Essity AB
Exhibit 135: Essity AB - Overview
Exhibit 136: Essity AB - Business segments
Exhibit 137: Essity AB - Key offerings
Exhibit 138: Essity AB - Segment focus
12.9 GAMA Healthcare Ltd.
Exhibit 139: GAMA Healthcare Ltd. - Overview
Exhibit 140: GAMA Healthcare Ltd. - Product / Service
Exhibit 141: GAMA Healthcare Ltd. - Key offerings
12.10 Henkel AG and Co. KGaA
Exhibit 142: Henkel AG and Co. KGaA - Overview
Exhibit 143: Henkel AG and Co. KGaA - Business segments
Exhibit 144: Henkel AG and Co. KGaA - Key news
Exhibit 145: Henkel AG and Co. KGaA - Key offerings
Exhibit 146: Henkel AG and Co. KGaA - Segment focus
12.11 Kimberly Clark Corp.
Exhibit 147: Kimberly Clark Corp. - Overview
Exhibit 148: Kimberly Clark Corp. - Business segments
Exhibit 149: Kimberly Clark Corp. - Key news
Exhibit 150: Kimberly Clark Corp. - Key offerings
Exhibit 151: Kimberly Clark Corp. - Segment focus
12.12 Ontex BV
Exhibit 152: Ontex BV - Overview
Exhibit 153: Ontex BV - Product / Service
Exhibit 154: Ontex BV - Key news
Exhibit 155: Ontex BV - Key offerings
12.13 PDI Inc.
Exhibit 156: PDI Inc. - Overview
Exhibit 157: PDI Inc. - Product / Service
Exhibit 158: PDI Inc. - Key offerings
12.14 Pigeon Corp.
Exhibit 159: Pigeon Corp. - Overview
Exhibit 160: Pigeon Corp. - Business segments
Exhibit 161: Pigeon Corp. - Key news
Exhibit 162: Pigeon Corp. - Key offerings
Exhibit 163: Pigeon Corp. - Segment focus
12.15 S.C. Johnson and Son Inc.
Exhibit 164: S.C. Johnson and Son Inc. - Overview
Exhibit 165: S.C. Johnson and Son Inc. - Product / Service
Exhibit 166: S.C. Johnson and Son Inc. - Key offerings
12.16 The Clorox Co.
Exhibit 167: The Clorox Co. - Overview
Exhibit 168: The Clorox Co. - Business segments
Exhibit 169: The Clorox Co. - Key offerings
Exhibit 170: The Clorox Co. - Segment focus
12.17 The Procter and Gamble Co.
Exhibit 171: The Procter and Gamble Co. - Overview
Exhibit 172: The Procter and Gamble Co. - Business segments
Exhibit 173: The Procter and Gamble Co. - Key news
Exhibit 174: The Procter and Gamble Co. - Key offerings
Exhibit 175: The Procter and Gamble Co. - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 176: Inclusions checklist
Exhibit 177: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 178: Currency conversion rates for US$
13.4 Research methodology
Exhibit 179: Research methodology
Exhibit 180: Validation techniques employed for market sizing
Exhibit 181: Information sources
13.5 List of abbreviations
Exhibit 182: List of abbreviations