K-12 Online Education Market in China 2024-2028

PUBLISHED: November 28, 2023

PAGES: 137 Pages

DELIVERY TIME: 1-2 business days

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The K-12 online education market in China is forecasted to grow by USD 25.55 bn during 2023-2028, accelerating at a CAGR of 15.65% during the forecast period. The report on the K-12 online education market in China provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased adoption of online test preparation courses in China, improved accessibility to quality education, and growing adoption of blended learning.

Market Scope
Base Year	2023
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	15.55%
CAGR	15.65%
Incremental Value	$25.55bn

Technavio's K-12 online education market in China is segmented as below:

By Product

Online schools
Language learning courses
Test preparation services

By End-user

Institutional learners
Individual learners

By Type

Assessments
Subjects

This study identifies the growing customization of online education services as one of the prime reasons driving the K-12 online education market in China growth during the next few years. Also, increasing use of cloud computing in K-12 online education system and increased public spending on education in China will lead to sizable demand in the market.

The report on the K-12 online education market in China covers the following areas:

K-12 online education market in China sizing
K-12 online education market in China forecast
K-12 online education market in China industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading k-12 online education market in China vendors that include China Online Education Group, Adobe Inc., Beijing Huaxia Dadi Distance Learning, ChinaEDU Corp., EIC Education, iTutorGroup Inc., Kaplan Inc., New Oriental Education and Technology Group Inc., Platinum Equity Advisors LLC, Primavera Holdings Ltd., Shanghai Ximalaya Technology Co. Ltd., TAL Education Group, Tarena International Inc., VIPKID HK Ltd., Xiaochuanchuhai Education Technology Beijing Co. Ltd., Xueda Education, ZHAN.com, and Ambow Education Holding Ltd.. Also, the k-12 online education market in China analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR72714

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Country Market Characteristics
Exhibit 04: Executive Summary - Chart on Market Segmentation by Product
Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
Exhibit 07: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 08: Parent market
Exhibit 09: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 10: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 11: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 12: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 13: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 14: Chart on China: Year-over-year growth 2023-2028 (%)
Exhibit 15: Data Table on China: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 K-12 online education market in China 2018 - 2022
Exhibit 16: Historic Market Size - Data Table on k-12 online education market in China 2018 - 2022 ($ billion)
4.2 Product Segment Analysis 2018 - 2022
Exhibit 17: Historic Market Size - Product Segment 2018 - 2022 ($ billion)
4.3 End-user Segment Analysis 2018 - 2022
Exhibit 18: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
4.4 Type Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - Type Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 20: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 21: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 22: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 23: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 24: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 25: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 26: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Product

6.1 Market segments
Exhibit 27: Chart on Product - Market share 2023-2028 (%)
Exhibit 28: Data Table on Product - Market share 2023-2028 (%)
6.2 Comparison by Product
Exhibit 29: Chart on Comparison by Product
Exhibit 30: Data Table on Comparison by Product
6.3 Online schools - Market size and forecast 2023-2028
Exhibit 31: Chart on Online schools - Market size and forecast 2023-2028 ($ billion)
Exhibit 32: Data Table on Online schools - Market size and forecast 2023-2028 ($ billion)
Exhibit 33: Chart on Online schools - Year-over-year growth 2023-2028 (%)
Exhibit 34: Data Table on Online schools - Year-over-year growth 2023-2028 (%)
6.4 Language learning courses - Market size and forecast 2023-2028
Exhibit 35: Chart on Language learning courses - Market size and forecast 2023-2028 ($ billion)
Exhibit 36: Data Table on Language learning courses - Market size and forecast 2023-2028 ($ billion)
Exhibit 37: Chart on Language learning courses - Year-over-year growth 2023-2028 (%)
Exhibit 38: Data Table on Language learning courses - Year-over-year growth 2023-2028 (%)
6.5 Test preparation services - Market size and forecast 2023-2028
Exhibit 39: Chart on Test preparation services - Market size and forecast 2023-2028 ($ billion)
Exhibit 40: Data Table on Test preparation services - Market size and forecast 2023-2028 ($ billion)
Exhibit 41: Chart on Test preparation services - Year-over-year growth 2023-2028 (%)
Exhibit 42: Data Table on Test preparation services - Year-over-year growth 2023-2028 (%)
6.6 Market opportunity by Product
Exhibit 43: Market opportunity by Product ($ billion)
Exhibit 44: Data Table on Market opportunity by Product ($ billion)

7 Market Segmentation by End-user

7.1 Market segments
Exhibit 45: Chart on End-user - Market share 2023-2028 (%)
Exhibit 46: Data Table on End-user - Market share 2023-2028 (%)
7.2 Comparison by End-user
Exhibit 47: Chart on Comparison by End-user
Exhibit 48: Data Table on Comparison by End-user
7.3 Institutional learners - Market size and forecast 2023-2028
Exhibit 49: Chart on Institutional learners - Market size and forecast 2023-2028 ($ billion)
Exhibit 50: Data Table on Institutional learners - Market size and forecast 2023-2028 ($ billion)
Exhibit 51: Chart on Institutional learners - Year-over-year growth 2023-2028 (%)
Exhibit 52: Data Table on Institutional learners - Year-over-year growth 2023-2028 (%)
7.4 Individual learners - Market size and forecast 2023-2028
Exhibit 53: Chart on Individual learners - Market size and forecast 2023-2028 ($ billion)
Exhibit 54: Data Table on Individual learners - Market size and forecast 2023-2028 ($ billion)
Exhibit 55: Chart on Individual learners - Year-over-year growth 2023-2028 (%)
Exhibit 56: Data Table on Individual learners - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by End-user
Exhibit 57: Market opportunity by End-user ($ billion)
Exhibit 58: Data Table on Market opportunity by End-user ($ billion)

8 Market Segmentation by Type

8.1 Market segments
Exhibit 59: Chart on Type - Market share 2023-2028 (%)
Exhibit 60: Data Table on Type - Market share 2023-2028 (%)
8.2 Comparison by Type
Exhibit 61: Chart on Comparison by Type
Exhibit 62: Data Table on Comparison by Type
8.3 Assessments - Market size and forecast 2023-2028
Exhibit 63: Chart on Assessments - Market size and forecast 2023-2028 ($ billion)
Exhibit 64: Data Table on Assessments - Market size and forecast 2023-2028 ($ billion)
Exhibit 65: Chart on Assessments - Year-over-year growth 2023-2028 (%)
Exhibit 66: Data Table on Assessments - Year-over-year growth 2023-2028 (%)
8.4 Subjects - Market size and forecast 2023-2028
Exhibit 67: Chart on Subjects - Market size and forecast 2023-2028 ($ billion)
Exhibit 68: Data Table on Subjects - Market size and forecast 2023-2028 ($ billion)
Exhibit 69: Chart on Subjects - Year-over-year growth 2023-2028 (%)
Exhibit 70: Data Table on Subjects - Year-over-year growth 2023-2028 (%)
8.5 Market opportunity by Type
Exhibit 71: Market opportunity by Type ($ billion)
Exhibit 72: Data Table on Market opportunity by Type ($ billion)

9 Customer Landscape

9.1 Customer landscape overview
Exhibit 73: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 74: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 75: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 76: Overview on factors of disruption
11.4 Industry risks
Exhibit 77: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 78: Vendors covered
12.2 Market positioning of vendors
Exhibit 79: Matrix on vendor position and classification
12.3 China Online Education Group
Exhibit 80: China Online Education Group - Overview
Exhibit 81: China Online Education Group - Product / Service
Exhibit 82: China Online Education Group - Key offerings
12.4 Adobe Inc.
Exhibit 83: Adobe Inc. - Overview
Exhibit 84: Adobe Inc. - Business segments
Exhibit 85: Adobe Inc. - Key offerings
Exhibit 86: Adobe Inc. - Segment focus
12.5 Ambow Education Holding Ltd.
Exhibit 87: Ambow Education Holding Ltd. - Overview
Exhibit 88: Ambow Education Holding Ltd. - Product / Service
Exhibit 89: Ambow Education Holding Ltd. - Key offerings
12.6 Beijing Huaxia Dadi Distance Learning
Exhibit 90: Beijing Huaxia Dadi Distance Learning - Overview
Exhibit 91: Beijing Huaxia Dadi Distance Learning - Product / Service
Exhibit 92: Beijing Huaxia Dadi Distance Learning - Key offerings
12.7 ChinaEDU Corp.
Exhibit 93: ChinaEDU Corp. - Overview
Exhibit 94: ChinaEDU Corp. - Product / Service
Exhibit 95: ChinaEDU Corp. - Key offerings
12.8 EIC Education
Exhibit 96: EIC Education - Overview
Exhibit 97: EIC Education - Product / Service
Exhibit 98: EIC Education - Key offerings
12.9 iTutorGroup Inc.
Exhibit 99: iTutorGroup Inc. - Overview
Exhibit 100: iTutorGroup Inc. - Product / Service
Exhibit 101: iTutorGroup Inc. - Key offerings
12.10 Kaplan Inc.
Exhibit 102: Kaplan Inc. - Overview
Exhibit 103: Kaplan Inc. - Product / Service
Exhibit 104: Kaplan Inc. - Key offerings
12.11 New Oriental Education and Technology Group Inc.
Exhibit 105: New Oriental Education and Technology Group Inc. - Overview
Exhibit 106: New Oriental Education and Technology Group Inc. - Business segments
Exhibit 107: New Oriental Education and Technology Group Inc. - Key offerings
Exhibit 108: New Oriental Education and Technology Group Inc. - Segment focus
12.12 Platinum Equity Advisors LLC
Exhibit 109: Platinum Equity Advisors LLC - Overview
Exhibit 110: Platinum Equity Advisors LLC - Product / Service
Exhibit 111: Platinum Equity Advisors LLC - Key offerings
12.13 Primavera Holdings Ltd.
Exhibit 112: Primavera Holdings Ltd. - Overview
Exhibit 113: Primavera Holdings Ltd. - Product / Service
Exhibit 114: Primavera Holdings Ltd. - Key offerings
12.14 TAL Education Group
Exhibit 115: TAL Education Group - Overview
Exhibit 116: TAL Education Group - Business segments
Exhibit 117: TAL Education Group - Key offerings
Exhibit 118: TAL Education Group - Segment focus
12.15 Tarena International Inc.
Exhibit 119: Tarena International Inc. - Overview
Exhibit 120: Tarena International Inc. - Product / Service
Exhibit 121: Tarena International Inc. - Key offerings
12.16 VIPKID HK Ltd.
Exhibit 122: VIPKID HK Ltd. - Overview
Exhibit 123: VIPKID HK Ltd. - Product / Service
Exhibit 124: VIPKID HK Ltd. - Key offerings
12.17 Xiaochuanchuhai Education Technology Beijing Co. Ltd.
Exhibit 125: Xiaochuanchuhai Education Technology Beijing Co. Ltd. - Overview
Exhibit 126: Xiaochuanchuhai Education Technology Beijing Co. Ltd. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 127: Inclusions checklist
Exhibit 128: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 129: Currency conversion rates for US$
13.4 Research methodology
Exhibit 130: Research methodology
Exhibit 131: Validation techniques employed for market sizing
Exhibit 132: Information sources
13.5 List of abbreviations
Exhibit 133: List of abbreviations

Product Code: IRTNTR72714

Exhibits:

Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by Product
Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
Exhibits6: Executive Summary - Chart on Market Segmentation by Type
Exhibits7: Executive Summary - Chart on Vendor Market Positioning
Exhibits8: Parent market
Exhibits9: Market Characteristics
Exhibits10: Offerings of vendors included in the market definition
Exhibits11: Market segments
Exhibits12: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibits13: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibits14: Chart on China: Year-over-year growth 2023-2028 (%)
Exhibits15: Data Table on China: Year-over-year growth 2023-2028 (%)
Exhibits16: Historic Market Size - Data Table on k-12 online education market in China 2018 - 2022 ($ billion)
Exhibits17: Historic Market Size - Product Segment 2018 - 2022 ($ billion)
Exhibits18: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
Exhibits19: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
Exhibits20: Five forces analysis - Comparison between 2023 and 2028
Exhibits21: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits22: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits23: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits24: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits25: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits26: Chart on Market condition - Five forces 2023 and 2028
Exhibits27: Chart on Product - Market share 2023-2028 (%)
Exhibits28: Data Table on Product - Market share 2023-2028 (%)
Exhibits29: Chart on Comparison by Product
Exhibits30: Data Table on Comparison by Product
Exhibits31: Chart on Online schools - Market size and forecast 2023-2028 ($ billion)
Exhibits32: Data Table on Online schools - Market size and forecast 2023-2028 ($ billion)
Exhibits33: Chart on Online schools - Year-over-year growth 2023-2028 (%)
Exhibits34: Data Table on Online schools - Year-over-year growth 2023-2028 (%)
Exhibits35: Chart on Language learning courses - Market size and forecast 2023-2028 ($ billion)
Exhibits36: Data Table on Language learning courses - Market size and forecast 2023-2028 ($ billion)
Exhibits37: Chart on Language learning courses - Year-over-year growth 2023-2028 (%)
Exhibits38: Data Table on Language learning courses - Year-over-year growth 2023-2028 (%)
Exhibits39: Chart on Test preparation services - Market size and forecast 2023-2028 ($ billion)
Exhibits40: Data Table on Test preparation services - Market size and forecast 2023-2028 ($ billion)
Exhibits41: Chart on Test preparation services - Year-over-year growth 2023-2028 (%)
Exhibits42: Data Table on Test preparation services - Year-over-year growth 2023-2028 (%)
Exhibits43: Market opportunity by Product ($ billion)
Exhibits44: Data Table on Market opportunity by Product ($ billion)
Exhibits45: Chart on End-user - Market share 2023-2028 (%)
Exhibits46: Data Table on End-user - Market share 2023-2028 (%)
Exhibits47: Chart on Comparison by End-user
Exhibits48: Data Table on Comparison by End-user
Exhibits49: Chart on Institutional learners - Market size and forecast 2023-2028 ($ billion)
Exhibits50: Data Table on Institutional learners - Market size and forecast 2023-2028 ($ billion)
Exhibits51: Chart on Institutional learners - Year-over-year growth 2023-2028 (%)
Exhibits52: Data Table on Institutional learners - Year-over-year growth 2023-2028 (%)
Exhibits53: Chart on Individual learners - Market size and forecast 2023-2028 ($ billion)
Exhibits54: Data Table on Individual learners - Market size and forecast 2023-2028 ($ billion)
Exhibits55: Chart on Individual learners - Year-over-year growth 2023-2028 (%)
Exhibits56: Data Table on Individual learners - Year-over-year growth 2023-2028 (%)
Exhibits57: Market opportunity by End-user ($ billion)
Exhibits58: Data Table on Market opportunity by End-user ($ billion)
Exhibits59: Chart on Type - Market share 2023-2028 (%)
Exhibits60: Data Table on Type - Market share 2023-2028 (%)
Exhibits61: Chart on Comparison by Type
Exhibits62: Data Table on Comparison by Type
Exhibits63: Chart on Assessments - Market size and forecast 2023-2028 ($ billion)
Exhibits64: Data Table on Assessments - Market size and forecast 2023-2028 ($ billion)
Exhibits65: Chart on Assessments - Year-over-year growth 2023-2028 (%)
Exhibits66: Data Table on Assessments - Year-over-year growth 2023-2028 (%)
Exhibits67: Chart on Subjects - Market size and forecast 2023-2028 ($ billion)
Exhibits68: Data Table on Subjects - Market size and forecast 2023-2028 ($ billion)
Exhibits69: Chart on Subjects - Year-over-year growth 2023-2028 (%)
Exhibits70: Data Table on Subjects - Year-over-year growth 2023-2028 (%)
Exhibits71: Market opportunity by Type ($ billion)
Exhibits72: Data Table on Market opportunity by Type ($ billion)
Exhibits73: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits74: Impact of drivers and challenges in 2023 and 2028
Exhibits75: Overview on Criticality of inputs and Factors of differentiation
Exhibits76: Overview on factors of disruption
Exhibits77: Impact of key risks on business
Exhibits78: Vendors covered
Exhibits79: Matrix on vendor position and classification
Exhibits80: China Online Education Group - Overview
Exhibits81: China Online Education Group - Product / Service
Exhibits82: China Online Education Group - Key offerings
Exhibits83: Adobe Inc. - Overview
Exhibits84: Adobe Inc. - Business segments
Exhibits85: Adobe Inc. - Key offerings
Exhibits86: Adobe Inc. - Segment focus
Exhibits87: Ambow Education Holding Ltd. - Overview
Exhibits88: Ambow Education Holding Ltd. - Product / Service
Exhibits89: Ambow Education Holding Ltd. - Key offerings
Exhibits90: Beijing Huaxia Dadi Distance Learning - Overview
Exhibits91: Beijing Huaxia Dadi Distance Learning - Product / Service
Exhibits92: Beijing Huaxia Dadi Distance Learning - Key offerings
Exhibits93: ChinaEDU Corp. - Overview
Exhibits94: ChinaEDU Corp. - Product / Service
Exhibits95: ChinaEDU Corp. - Key offerings
Exhibits96: EIC Education - Overview
Exhibits97: EIC Education - Product / Service
Exhibits98: EIC Education - Key offerings
Exhibits99: iTutorGroup Inc. - Overview
Exhibits100: iTutorGroup Inc. - Product / Service
Exhibits101: iTutorGroup Inc. - Key offerings
Exhibits102: Kaplan Inc. - Overview
Exhibits103: Kaplan Inc. - Product / Service
Exhibits104: Kaplan Inc. - Key offerings
Exhibits105: New Oriental Education and Technology Group Inc. - Overview
Exhibits106: New Oriental Education and Technology Group Inc. - Business segments
Exhibits107: New Oriental Education and Technology Group Inc. - Key offerings
Exhibits108: New Oriental Education and Technology Group Inc. - Segment focus
Exhibits109: Platinum Equity Advisors LLC - Overview
Exhibits110: Platinum Equity Advisors LLC - Product / Service
Exhibits111: Platinum Equity Advisors LLC - Key offerings
Exhibits112: Primavera Holdings Ltd. - Overview
Exhibits113: Primavera Holdings Ltd. - Product / Service
Exhibits114: Primavera Holdings Ltd. - Key offerings
Exhibits115: TAL Education Group - Overview
Exhibits116: TAL Education Group - Business segments
Exhibits117: TAL Education Group - Key offerings
Exhibits118: TAL Education Group - Segment focus
Exhibits119: Tarena International Inc. - Overview
Exhibits120: Tarena International Inc. - Product / Service
Exhibits121: Tarena International Inc. - Key offerings
Exhibits122: VIPKID HK Ltd. - Overview
Exhibits123: VIPKID HK Ltd. - Product / Service
Exhibits124: VIPKID HK Ltd. - Key offerings
Exhibits125: Xiaochuanchuhai Education Technology Beijing Co. Ltd. - Overview
Exhibits126: Xiaochuanchuhai Education Technology Beijing Co. Ltd. - Key offerings
Exhibits127: Inclusions checklist
Exhibits128: Exclusions checklist
Exhibits129: Currency conversion rates for US$
Exhibits130: Research methodology
Exhibits131: Validation techniques employed for market sizing
Exhibits132: Information sources
Exhibits133: List of abbreviations