Vodka Market in Europe 2024-2028

The vodka market in Europe is forecasted to grow by USD 2841.68 mn during 2023-2028, accelerating at a CAGR of 3.55% during the forecast period. The report on the vodka market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for premium vodka, growing popularity of cocktails, and rising demand for flavored vodka.

Market Scope
Base Year	2023
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	2.39%
CAGR	3.55%
Incremental Value	$2841.68mn

Technavio's vodka market in Europe is segmented as below:

By Distribution Channel

Off-trade
On-trade

By Product

Unflavored
Flavored

This study identifies the growing adoption of craft vodka as one of the prime reasons driving the vodka market in Europe growth during the next few years. Also, growth of online vodka market and increasing social media advertising will lead to sizable demand in the market.

The report on the vodka market in Europe covers the following areas:

Vodka market in Europe sizing
Vodka market in Europe forecast
Vodka market in Europe industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading vodka market in Europe vendors that include Anheuser Busch InBev SA NV, Bacardi Ltd., BrewDog Plc, Brown Forman Corp., Diageo Plc, Ellustria Ltd., JSC Rosspirtprom, LVMH Moet Hennessy Louis Vuitton SE, Molson Coors Beverage Co., MOSCOW DISTILLERY CRISTALL, Novabev Group, Pernod Ricard SA, Roust, Stock Spirits Group, Stoli Group S.ar.l., Yaroslavl Distillery LLC, Abtshof Magdeburg GmbH, Alcohol Siberian Group Ltd., Beam Suntory Inc., and Highland Liquor Co. Ltd.. Also, the vodka market in Europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR76551

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Country Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 06: Executive Summary - Chart on Market Segmentation by Product
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibit 15: Data Table on Regional - Market size and forecast 2023-2028 ($ million)
Exhibit 16: Chart on Europe: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Regional - Market size and forecast 2023-2028 ($ million)

4 Historic Market Size

4.1 Vodka market in Europe 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on vodka market in Europe 2018 - 2022 ($ million)
4.2 Distribution Channel Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
4.3 Product Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - Product Segment 2018 - 2022 ($ million)
4.4 Geography Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 22: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 23: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 24: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 25: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 26: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 27: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 28: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

6.1 Market segments
Exhibit 29: Chart on Distribution Channel - Market share 2023-2028 (%)
Exhibit 30: Data Table on Distribution Channel - Market share 2023-2028 (%)
6.2 Comparison by Distribution Channel
Exhibit 31: Chart on Comparison by Distribution Channel
Exhibit 32: Data Table on Comparison by Distribution Channel
6.3 Off-trade - Market size and forecast 2023-2028
Exhibit 33: Chart on Off-trade - Market size and forecast 2023-2028 ($ million)
Exhibit 34: Data Table on Off-trade - Market size and forecast 2023-2028 ($ million)
Exhibit 35: Chart on Off-trade - Year-over-year growth 2023-2028 (%)
Exhibit 36: Data Table on Off-trade - Year-over-year growth 2023-2028 (%)
6.4 On-trade - Market size and forecast 2023-2028
Exhibit 37: Chart on On-trade - Market size and forecast 2023-2028 ($ million)
Exhibit 38: Data Table on On-trade - Market size and forecast 2023-2028 ($ million)
Exhibit 39: Chart on On-trade - Year-over-year growth 2023-2028 (%)
Exhibit 40: Data Table on On-trade - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Distribution Channel
Exhibit 41: Market opportunity by Distribution Channel ($ million)
Exhibit 42: Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Product

7.1 Market segments
Exhibit 43: Chart on Product - Market share 2023-2028 (%)
Exhibit 44: Data Table on Product - Market share 2023-2028 (%)
7.2 Comparison by Product
Exhibit 45: Chart on Comparison by Product
Exhibit 46: Data Table on Comparison by Product
7.3 Unflavored - Market size and forecast 2023-2028
Exhibit 47: Chart on Unflavored - Market size and forecast 2023-2028 ($ million)
Exhibit 48: Data Table on Unflavored - Market size and forecast 2023-2028 ($ million)
Exhibit 49: Chart on Unflavored - Year-over-year growth 2023-2028 (%)
Exhibit 50: Data Table on Unflavored - Year-over-year growth 2023-2028 (%)
7.4 Flavored - Market size and forecast 2023-2028
Exhibit 51: Chart on Flavored - Market size and forecast 2023-2028 ($ million)
Exhibit 52: Data Table on Flavored - Market size and forecast 2023-2028 ($ million)
Exhibit 53: Chart on Flavored - Year-over-year growth 2023-2028 (%)
Exhibit 54: Data Table on Flavored - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Product
Exhibit 55: Market opportunity by Product ($ million)
Exhibit 56: Data Table on Market opportunity by Product ($ million)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 58: Chart on Market share By Geographical Landscape - 2023-2028 (%)
Exhibit 59: Data Table on Market share By Geographical Landscape - 2023-2028 (%)
9.2 Geographic comparison
Exhibit 60: Chart on Geographic comparison
Exhibit 61: Data Table on Geographic comparison
9.3 UK - Market size and forecast 2023-2028
Exhibit 62: Chart on UK - Market size and forecast 2023-2028 ($ million)
Exhibit 63: Data Table on UK - Market size and forecast 2023-2028 ($ million)
Exhibit 64: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibit 65: Data Table on UK - Year-over-year growth 2023-2028 (%)
9.4 Russia - Market size and forecast 2023-2028
Exhibit 66: Chart on Russia - Market size and forecast 2023-2028 ($ million)
Exhibit 67: Data Table on Russia - Market size and forecast 2023-2028 ($ million)
Exhibit 68: Chart on Russia - Year-over-year growth 2023-2028 (%)
Exhibit 69: Data Table on Russia - Year-over-year growth 2023-2028 (%)
9.5 Germany - Market size and forecast 2023-2028
Exhibit 70: Chart on Germany - Market size and forecast 2023-2028 ($ million)
Exhibit 71: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Exhibit 72: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibit 73: Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.6 France - Market size and forecast 2023-2028
Exhibit 74: Chart on France - Market size and forecast 2023-2028 ($ million)
Exhibit 75: Data Table on France - Market size and forecast 2023-2028 ($ million)
Exhibit 76: Chart on France - Year-over-year growth 2023-2028 (%)
Exhibit 77: Data Table on France - Year-over-year growth 2023-2028 (%)
9.7 Rest of Europe - Market size and forecast 2023-2028
Exhibit 78: Chart on Rest of Europe - Market size and forecast 2023-2028 ($ million)
Exhibit 79: Data Table on Rest of Europe - Market size and forecast 2023-2028 ($ million)
Exhibit 80: Chart on Rest of Europe - Year-over-year growth 2023-2028 (%)
Exhibit 81: Data Table on Rest of Europe - Year-over-year growth 2023-2028 (%)
9.8 Market opportunity By Geographical Landscape
Exhibit 82: Market opportunity By Geographical Landscape ($ million)
Exhibit 83: Data Table on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 84: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 85: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 86: Overview on factors of disruption
11.4 Industry risks
Exhibit 87: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 88: Vendors covered
12.2 Market positioning of vendors
Exhibit 89: Matrix on vendor position and classification
12.3 Alcohol Siberian Group Ltd.
Exhibit 90: Alcohol Siberian Group Ltd. - Overview
Exhibit 91: Alcohol Siberian Group Ltd. - Product / Service
Exhibit 92: Alcohol Siberian Group Ltd. - Key offerings
12.4 Anheuser Busch InBev SA NV
Exhibit 93: Anheuser Busch InBev SA NV - Overview
Exhibit 94: Anheuser Busch InBev SA NV - Product / Service
Exhibit 95: Anheuser Busch InBev SA NV - Key offerings
12.5 Bacardi Ltd.
Exhibit 96: Bacardi Ltd. - Overview
Exhibit 97: Bacardi Ltd. - Product / Service
Exhibit 98: Bacardi Ltd. - Key offerings
12.6 Beam Suntory Inc.
Exhibit 99: Beam Suntory Inc. - Overview
Exhibit 100: Beam Suntory Inc. - Product / Service
Exhibit 101: Beam Suntory Inc. - Key offerings
12.7 BrewDog Plc
Exhibit 102: BrewDog Plc - Overview
Exhibit 103: BrewDog Plc - Product / Service
Exhibit 104: BrewDog Plc - Key offerings
12.8 Brown Forman Corp.
Exhibit 105: Brown Forman Corp. - Overview
Exhibit 106: Brown Forman Corp. - Product / Service
Exhibit 107: Brown Forman Corp. - Key offerings
12.9 Diageo Plc
Exhibit 108: Diageo Plc - Overview
Exhibit 109: Diageo Plc - Business segments
Exhibit 110: Diageo Plc - Key offerings
Exhibit 111: Diageo Plc - Segment focus
12.10 JSC Rosspirtprom
Exhibit 112: JSC Rosspirtprom - Overview
Exhibit 113: JSC Rosspirtprom - Key offerings
12.11 LVMH Moet Hennessy Louis Vuitton SE
Exhibit 114: LVMH Moet Hennessy Louis Vuitton SE - Overview
Exhibit 115: LVMH Moet Hennessy Louis Vuitton SE - Business segments
Exhibit 116: LVMH Moet Hennessy Louis Vuitton SE - Key news
Exhibit 117: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
Exhibit 118: LVMH Moet Hennessy Louis Vuitton SE - Segment focus
12.12 Molson Coors Beverage Co.
Exhibit 119: Molson Coors Beverage Co. - Overview
Exhibit 120: Molson Coors Beverage Co. - Business segments
Exhibit 121: Molson Coors Beverage Co. - Key offerings
Exhibit 122: Molson Coors Beverage Co. - Segment focus
12.13 Novabev Group
Exhibit 123: Novabev Group - Overview
Exhibit 124: Novabev Group - Business segments
Exhibit 125: Novabev Group - Key offerings
Exhibit 126: Novabev Group - Segment focus
12.14 Pernod Ricard SA
Exhibit 127: Pernod Ricard SA - Overview
Exhibit 128: Pernod Ricard SA - Product / Service
Exhibit 129: Pernod Ricard SA - Key offerings
12.15 Roust
Exhibit 130: Roust - Overview
Exhibit 131: Roust - Product / Service
Exhibit 132: Roust - Key offerings
12.16 Stock Spirits Group
Exhibit 133: Stock Spirits Group - Overview
Exhibit 134: Stock Spirits Group - Product / Service
Exhibit 135: Stock Spirits Group - Key offerings
12.17 Stoli Group S.ar.l.
Exhibit 136: Stoli Group S.ar.l. - Overview
Exhibit 137: Stoli Group S.ar.l. - Product / Service
Exhibit 138: Stoli Group S.ar.l. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 139: Inclusions checklist
Exhibit 140: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 141: Currency conversion rates for US$
13.4 Research methodology
Exhibit 142: Research methodology
Exhibit 143: Validation techniques employed for market sizing
Exhibit 144: Information sources
13.5 List of abbreviations
Exhibit 145: List of abbreviations