Global Internet Advertising Market 2023-2027

Description

List of Tables

The internet advertising market is forecasted to grow by USD 424.62 bn during 2022-2027, accelerating at a CAGR of 15.05% during the forecast period. The report on the Internet advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising digital transformation, increasing internet penetration, and widespread adoption of smartphones.

Technavio's internet advertising market is segmented as below:

By Platform

Mobile
Desktop and laptop
Others

By Type

Large enterprises
SMEs

By Geography

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the advancements in ad tech as one of the prime reasons driving the internet advertising market growth during the next few years. Also, growth in e-commerce and data-driven advertising will lead to sizable demand in the market.

The report on the internet advertising market covers the following areas:

Internet advertising market sizing
Internet advertising market forecast
Internet advertising market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading internet advertising market vendors that include Accenture Plc, Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., Baidu Inc., Boostability Pvt. Ltd., Conversant Solutions LLC, Dentsu Group Inc., International Business Machines Corp., Meta Platforms Inc., Microsoft Corp., PBJ Marketing LLC, PricewaterhouseCoopers LLP, The Walt Disney Co., Thrive Internet Marketing Agency, Twitter Inc., Verizon Communications Inc., Web Net Creatives, WebFX, and Yahoo. Also, the internet advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR76071

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market by Geography
Exhibit 05: Executive Summary - Chart on Market Segmentation by Platform
Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global internet advertising market 2017 - 2021
Exhibit 18: Historic Market Size - Data Table on global internet advertising market 2017 - 2021 ($ billion)
4.2 Platform Segment Analysis 2017 - 2021
Exhibit 19: Historic Market Size - Platform Segment 2017 - 2021 ($ billion)
4.3 Type Segment Analysis 2017 - 2021
Exhibit 20: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
4.4 Geography Segment Analysis 2017 - 2021
Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
4.5 Country Segment Analysis 2017 - 2021
Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Platform

6.1 Market segments
Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)
6.2 Comparison by Platform
Exhibit 32: Chart on Comparison by Platform
Exhibit 33: Data Table on Comparison by Platform
6.3 Mobile - Market size and forecast 2022-2027
Exhibit 34: Chart on Mobile - Market size and forecast 2022-2027 ($ billion)
Exhibit 35: Data Table on Mobile - Market size and forecast 2022-2027 ($ billion)
Exhibit 36: Chart on Mobile - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
6.4 Desktop and laptop - Market size and forecast 2022-2027
Exhibit 38: Chart on Desktop and laptop - Market size and forecast 2022-2027 ($ billion)
Exhibit 39: Data Table on Desktop and laptop - Market size and forecast 2022-2027 ($ billion)
Exhibit 40: Chart on Desktop and laptop - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on Desktop and laptop - Year-over-year growth 2022-2027 (%)
6.5 Others - Market size and forecast 2022-2027
Exhibit 42: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 43: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 44: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibit 45: Data Table on Others - Year-over-year growth 2022-2027 (%)
6.6 Market opportunity by Platform
Exhibit 46: Market opportunity by Platform ($ billion)
Exhibit 47: Data Table on Market opportunity by Platform ($ billion)

7 Market Segmentation by Type

7.1 Market segments
Exhibit 48: Chart on Type - Market share 2022-2027 (%)
Exhibit 49: Data Table on Type - Market share 2022-2027 (%)
7.2 Comparison by Type
Exhibit 50: Chart on Comparison by Type
Exhibit 51: Data Table on Comparison by Type
7.3 Large enterprises - Market size and forecast 2022-2027
Exhibit 52: Chart on Large enterprises - Market size and forecast 2022-2027 ($ billion)
Exhibit 53: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ billion)
Exhibit 54: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
Exhibit 55: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
7.4 SMEs - Market size and forecast 2022-2027
Exhibit 56: Chart on SMEs - Market size and forecast 2022-2027 ($ billion)
Exhibit 57: Data Table on SMEs - Market size and forecast 2022-2027 ($ billion)
Exhibit 58: Chart on SMEs - Year-over-year growth 2022-2027 (%)
Exhibit 59: Data Table on SMEs - Year-over-year growth 2022-2027 (%)
7.5 Market opportunity by Type
Exhibit 60: Market opportunity by Type ($ billion)
Exhibit 61: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 63: Chart on Market share by geography 2022-2027 (%)
Exhibit 64: Data Table on Market share by geography 2022-2027 (%)
9.2 Geographic comparison
Exhibit 65: Chart on Geographic comparison
Exhibit 66: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2022-2027
Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.4 APAC - Market size and forecast 2022-2027
Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.5 Europe - Market size and forecast 2022-2027
Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.6 South America - Market size and forecast 2022-2027
Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.7 Middle East and Africa - Market size and forecast 2022-2027
Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 Japan - Market size and forecast 2022-2027
Exhibit 91: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibit 92: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibit 93: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibit 94: Data Table on Japan - Year-over-year growth 2022-2027 (%)
9.10 Germany - Market size and forecast 2022-2027
Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.11 China - Market size and forecast 2022-2027
Exhibit 99: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 100: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 101: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 102: Data Table on China - Year-over-year growth 2022-2027 (%)
9.12 Canada - Market size and forecast 2022-2027
Exhibit 103: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibit 104: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibit 105: Chart on Canada - Year-over-year growth 2022-2027 (%)
Exhibit 106: Data Table on Canada - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity by geography
Exhibit 107: Market opportunity by geography ($ billion)
Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 109: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 111: Overview on factors of disruption
11.4 Industry risks
Exhibit 112: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 113: Vendors covered
12.2 Market positioning of vendors
Exhibit 114: Matrix on vendor position and classification
12.3 Accenture Plc
Exhibit 115: Accenture Plc - Overview
Exhibit 116: Accenture Plc - Business segments
Exhibit 117: Accenture Plc - Key news
Exhibit 118: Accenture Plc - Key offerings
Exhibit 119: Accenture Plc - Segment focus
12.4 Alibaba Group Holding Ltd.
Exhibit 120: Alibaba Group Holding Ltd. - Overview
Exhibit 121: Alibaba Group Holding Ltd. - Business segments
Exhibit 122: Alibaba Group Holding Ltd. - Key offerings
Exhibit 123: Alibaba Group Holding Ltd. - Segment focus
12.5 Alphabet Inc.
Exhibit 124: Alphabet Inc. - Overview
Exhibit 125: Alphabet Inc. - Business segments
Exhibit 126: Alphabet Inc. - Key news
Exhibit 127: Alphabet Inc. - Key offerings
Exhibit 128: Alphabet Inc. - Segment focus
12.6 Amazon.com Inc.
Exhibit 129: Amazon.com Inc. - Overview
Exhibit 130: Amazon.com Inc. - Business segments
Exhibit 131: Amazon.com Inc. - Key news
Exhibit 132: Amazon.com Inc. - Key offerings
Exhibit 133: Amazon.com Inc. - Segment focus
12.7 Baidu Inc.
Exhibit 134: Baidu Inc. - Overview
Exhibit 135: Baidu Inc. - Business segments
Exhibit 136: Baidu Inc. - Key offerings
Exhibit 137: Baidu Inc. - Segment focus
12.8 Conversant Solutions LLC
Exhibit 138: Conversant Solutions LLC - Overview
Exhibit 139: Conversant Solutions LLC - Product / Service
Exhibit 140: Conversant Solutions LLC - Key offerings
12.9 Dentsu Group Inc.
Exhibit 141: Dentsu Group Inc. - Overview
Exhibit 142: Dentsu Group Inc. - Business segments
Exhibit 143: Dentsu Group Inc. - Key offerings
Exhibit 144: Dentsu Group Inc. - Segment focus
12.10 International Business Machines Corp.
Exhibit 145: International Business Machines Corp. - Overview
Exhibit 146: International Business Machines Corp. - Business segments
Exhibit 147: International Business Machines Corp. - Key news
Exhibit 148: International Business Machines Corp. - Key offerings
Exhibit 149: International Business Machines Corp. - Segment focus
12.11 Meta Platforms Inc.
Exhibit 150: Meta Platforms Inc. - Overview
Exhibit 151: Meta Platforms Inc. - Business segments
Exhibit 152: Meta Platforms Inc. - Key offerings
Exhibit 153: Meta Platforms Inc. - Segment focus
12.12 Microsoft Corp.
Exhibit 154: Microsoft Corp. - Overview
Exhibit 155: Microsoft Corp. - Business segments
Exhibit 156: Microsoft Corp. - Key news
Exhibit 157: Microsoft Corp. - Key offerings
Exhibit 158: Microsoft Corp. - Segment focus
12.13 The Walt Disney Co.
Exhibit 159: The Walt Disney Co. - Overview
Exhibit 160: The Walt Disney Co. - Business segments
Exhibit 161: The Walt Disney Co. - Key offerings
Exhibit 162: The Walt Disney Co. - Segment focus
12.14 Thrive Internet Marketing Agency
Exhibit 163: Thrive Internet Marketing Agency - Overview
Exhibit 164: Thrive Internet Marketing Agency - Product / Service
Exhibit 165: Thrive Internet Marketing Agency - Key offerings
12.15 Twitter Inc.
Exhibit 166: Twitter Inc. - Overview
Exhibit 167: Twitter Inc. - Product / Service
Exhibit 168: Twitter Inc. - Key offerings
12.16 Verizon Communications Inc.
Exhibit 169: Verizon Communications Inc. - Overview
Exhibit 170: Verizon Communications Inc. - Business segments
Exhibit 171: Verizon Communications Inc. - Key offerings
Exhibit 172: Verizon Communications Inc. - Segment focus
12.17 Yahoo
Exhibit 173: Yahoo - Overview
Exhibit 174: Yahoo - Product / Service
Exhibit 175: Yahoo - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 176: Inclusions checklist
Exhibit 177: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 178: Currency conversion rates for US$
13.4 Research methodology
Exhibit 179: Research methodology
Exhibit 180: Validation techniques employed for market sizing
Exhibit 181: Information sources
13.5 List of abbreviations
Exhibit 182: List of abbreviations