Global Sports Sponsorship Market 2023-2027

Description

List of Tables

The sports sponsorship market is forecasted to grow by USD 22.64 bn during 2022-2027, accelerating at a CAGR of 6.02% during the forecast period. The report on the sports sponsorship market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing sports sponsorship spending, emergence of new sports leagues, and rapid growth of sports industry and international sporting events.

Technavio's sports sponsorship market is segmented as below:

By Type

Signage
Digital activation
Club and venue activation
Others

By Application

Competition sponsorship
Training sponsorship

By Geographical Landscape

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the analytics gaining prominence in sports sponsorship as one of the prime reasons driving the sports sponsorship market growth during the next few years. Also, technological integration in sports sponsorship and growing popularity of fan zones in sports events will lead to sizable demand in the market.

The report on the sports sponsorship market covers the following areas:

Sports sponsorship market sizing
Sports sponsorship market forecast
Sports sponsorship market analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sports sponsorship market vendors that include Adidas AG, Anheuser Busch InBev SA NV, Electronic Arts Inc., Etihad Airways PJSC, Hero MotoCorp Ltd., HX Entertainment Ltd., Hyundai Motor Co., MACRON SPA, Nike Inc., PUMA SE, Qatar Airways Group Q.C.S.C., Red Bull GmbH, Renault SAS, Rolex SA, Samsung Electronics Co. Ltd., Super Group SGHC Ltd., and The Coca Cola Co.. Also, the sports sponsorship market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR45241

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Type
Exhibit 06: Executive Summary - Chart on Market Segmentation by Application
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global sports sponsorship market 2017 - 2021
Exhibit 18: Historic Market Size - Data Table on global sports sponsorship market 2017 - 2021 ($ billion)
4.2 Type Segment Analysis 2017 - 2021
Exhibit 19: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
4.3 Application Segment Analysis 2017 - 2021
Exhibit 20: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
4.4 Geography Segment Analysis 2017 - 2021
Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
4.5 Country Segment Analysis 2017 - 2021
Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

6.1 Market segments
Exhibit 30: Chart on Type - Market share 2022-2027 (%)
Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
6.2 Comparison by Type
Exhibit 32: Chart on Comparison by Type
Exhibit 33: Data Table on Comparison by Type
6.3 Signage - Market size and forecast 2022-2027
Exhibit 34: Chart on Signage - Market size and forecast 2022-2027 ($ billion)
Exhibit 35: Data Table on Signage - Market size and forecast 2022-2027 ($ billion)
Exhibit 36: Chart on Signage - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Signage - Year-over-year growth 2022-2027 (%)
6.4 Digital activation - Market size and forecast 2022-2027
Exhibit 38: Chart on Digital activation - Market size and forecast 2022-2027 ($ billion)
Exhibit 39: Data Table on Digital activation - Market size and forecast 2022-2027 ($ billion)
Exhibit 40: Chart on Digital activation - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on Digital activation - Year-over-year growth 2022-2027 (%)
6.5 Club and venue activation - Market size and forecast 2022-2027
Exhibit 42: Chart on Club and venue activation - Market size and forecast 2022-2027 ($ billion)
Exhibit 43: Data Table on Club and venue activation - Market size and forecast 2022-2027 ($ billion)
Exhibit 44: Chart on Club and venue activation - Year-over-year growth 2022-2027 (%)
Exhibit 45: Data Table on Club and venue activation - Year-over-year growth 2022-2027 (%)
6.6 Others - Market size and forecast 2022-2027
Exhibit 46: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 47: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 48: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibit 49: Data Table on Others - Year-over-year growth 2022-2027 (%)
6.7 Market opportunity by Type
Exhibit 50: Market opportunity by Type ($ billion)
Exhibit 51: Data Table on Market opportunity by Type ($ billion)

7 Market Segmentation by Application

7.1 Market segments
Exhibit 52: Chart on Application - Market share 2022-2027 (%)
Exhibit 53: Data Table on Application - Market share 2022-2027 (%)
7.2 Comparison by Application
Exhibit 54: Chart on Comparison by Application
Exhibit 55: Data Table on Comparison by Application
7.3 Competition sponsorship - Market size and forecast 2022-2027
Exhibit 56: Chart on Competition sponsorship - Market size and forecast 2022-2027 ($ billion)
Exhibit 57: Data Table on Competition sponsorship - Market size and forecast 2022-2027 ($ billion)
Exhibit 58: Chart on Competition sponsorship - Year-over-year growth 2022-2027 (%)
Exhibit 59: Data Table on Competition sponsorship - Year-over-year growth 2022-2027 (%)
7.4 Training sponsorship - Market size and forecast 2022-2027
Exhibit 60: Chart on Training sponsorship - Market size and forecast 2022-2027 ($ billion)
Exhibit 61: Data Table on Training sponsorship - Market size and forecast 2022-2027 ($ billion)
Exhibit 62: Chart on Training sponsorship - Year-over-year growth 2022-2027 (%)
Exhibit 63: Data Table on Training sponsorship - Year-over-year growth 2022-2027 (%)
7.5 Market opportunity by Application
Exhibit 64: Market opportunity by Application ($ billion)
Exhibit 65: Data Table on Market opportunity by Application ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 67: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibit 68: Data Table on Market share By Geographical Landscape 2022-2027 (%)
9.2 Geographic comparison
Exhibit 69: Chart on Geographic comparison
Exhibit 70: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2022-2027
Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.4 Europe - Market size and forecast 2022-2027
Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.5 APAC - Market size and forecast 2022-2027
Exhibit 79: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 80: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 81: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 82: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.6 South America - Market size and forecast 2022-2027
Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.7 Middle East and Africa - Market size and forecast 2022-2027
Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
Exhibit 91: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 92: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 93: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 94: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 Germany - Market size and forecast 2022-2027
Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.10 UK - Market size and forecast 2022-2027
Exhibit 99: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 100: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 101: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 102: Data Table on UK - Year-over-year growth 2022-2027 (%)
9.11 China - Market size and forecast 2022-2027
Exhibit 103: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 104: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 105: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 106: Data Table on China - Year-over-year growth 2022-2027 (%)
9.12 Japan - Market size and forecast 2022-2027
Exhibit 107: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibit 108: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibit 109: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibit 110: Data Table on Japan - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 111: Market opportunity By Geographical Landscape ($ billion)
Exhibit 112: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 113: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 114: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 115: Overview on factors of disruption
11.4 Industry risks
Exhibit 116: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 117: Vendors covered
12.2 Market positioning of vendors
Exhibit 118: Matrix on vendor position and classification
12.3 Adidas AG
Exhibit 119: Adidas AG - Overview
Exhibit 120: Adidas AG - Business segments
Exhibit 121: Adidas AG - Key news
Exhibit 122: Adidas AG - Key offerings
Exhibit 123: Adidas AG - Segment focus
12.4 Anheuser Busch InBev SA NV
Exhibit 124: Anheuser Busch InBev SA NV - Overview
Exhibit 125: Anheuser Busch InBev SA NV - Product / Service
Exhibit 126: Anheuser Busch InBev SA NV - Key offerings
12.5 Electronic Arts Inc.
Exhibit 127: Electronic Arts Inc. - Overview
Exhibit 128: Electronic Arts Inc. - Product / Service
Exhibit 129: Electronic Arts Inc. - Key offerings
12.6 Etihad Airways PJSC
Exhibit 130: Etihad Airways PJSC - Overview
Exhibit 131: Etihad Airways PJSC - Product / Service
Exhibit 132: Etihad Airways PJSC - Key offerings
12.7 Hero MotoCorp Ltd.
Exhibit 133: Hero MotoCorp Ltd. - Overview
Exhibit 134: Hero MotoCorp Ltd. - Product / Service
Exhibit 135: Hero MotoCorp Ltd. - Key offerings
12.8 HX Entertainment Ltd.
Exhibit 136: HX Entertainment Ltd. - Overview
Exhibit 137: HX Entertainment Ltd. - Product / Service
Exhibit 138: HX Entertainment Ltd. - Key offerings
12.9 Hyundai Motor Co.
Exhibit 139: Hyundai Motor Co. - Overview
Exhibit 140: Hyundai Motor Co. - Business segments
Exhibit 141: Hyundai Motor Co. - Key news
Exhibit 142: Hyundai Motor Co. - Key offerings
Exhibit 143: Hyundai Motor Co. - Segment focus
12.10 MACRON SPA
Exhibit 144: MACRON SPA - Overview
Exhibit 145: MACRON SPA - Product / Service
Exhibit 146: MACRON SPA - Key offerings
12.11 Nike Inc.
Exhibit 147: Nike Inc. - Overview
Exhibit 148: Nike Inc. - Business segments
Exhibit 149: Nike Inc. - Key news
Exhibit 150: Nike Inc. - Key offerings
Exhibit 151: Nike Inc. - Segment focus
12.12 PUMA SE
Exhibit 152: PUMA SE - Overview
Exhibit 153: PUMA SE - Business segments
Exhibit 154: PUMA SE - Key news
Exhibit 155: PUMA SE - Key offerings
Exhibit 156: PUMA SE - Segment focus
12.13 Qatar Airways Group Q.C.S.C.
Exhibit 157: Qatar Airways Group Q.C.S.C. - Overview
Exhibit 158: Qatar Airways Group Q.C.S.C. - Product / Service
Exhibit 159: Qatar Airways Group Q.C.S.C. - Key offerings
12.14 Red Bull GmbH
Exhibit 160: Red Bull GmbH - Overview
Exhibit 161: Red Bull GmbH - Product / Service
Exhibit 162: Red Bull GmbH - Key offerings
12.15 Rolex SA
Exhibit 163: Rolex SA - Overview
Exhibit 164: Rolex SA - Product / Service
Exhibit 165: Rolex SA - Key offerings
12.16 Samsung Electronics Co. Ltd.
Exhibit 166: Samsung Electronics Co. Ltd. - Overview
Exhibit 167: Samsung Electronics Co. Ltd. - Business segments
Exhibit 168: Samsung Electronics Co. Ltd. - Key news
Exhibit 169: Samsung Electronics Co. Ltd. - Key offerings
Exhibit 170: Samsung Electronics Co. Ltd. - Segment focus
12.17 The Coca Cola Co.
Exhibit 171: The Coca Cola Co. - Overview
Exhibit 172: The Coca Cola Co. - Business segments
Exhibit 173: The Coca Cola Co. - Key news
Exhibit 174: The Coca Cola Co. - Key offerings
Exhibit 175: The Coca Cola Co. - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 176: Inclusions checklist
Exhibit 177: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 178: Currency conversion rates for US$
13.4 Research methodology
Exhibit 179: Research methodology
Exhibit 180: Validation techniques employed for market sizing
Exhibit 181: Information sources
13.5 List of abbreviations
Exhibit 182: List of abbreviations