PUBLISHER: IMARC | PRODUCT CODE: 1702086
PUBLISHER: IMARC | PRODUCT CODE: 1702086
The global player tracking market size reached USD 7.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 37.5 Billion by 2033, exhibiting a growth rate (CAGR) of 18.65% during 2025-2033.
Player tracking is used to track and record the location of players, the ball, or sports equipment via camera or chip-based technologies. It is also utilized for curating tactics and decisions and augmenting the performance of individuals and the overall team. Additionally, it provides basic information on important events that occurred during a game, including players involved, event time, and player substitution. At present, key players are innovating player tracking devices by integrating advanced technologies like global positioning systems (GPS) that can track, analyze, and improve the performance of athletics with personalized insights and training exercises.
The increasing number of sporting events and tournaments worldwide, in confluence with the escalating demand for real-time information to improve the decision-making process of the games, represents one of the key factors strengthening the growth of the market. Besides this, sports associations are adopting advanced technological solutions and services to analyze and monitor the player performance and health and help team management keep track of fraudulent activities during the game. Moreover, the rising adoption of fitness tracking wearable devices, such as smartwatches and fitness bands, which can monitor fitness-related activities of the professionals is contributing to the market growth. Apart from this, leading players operating in the industry are launching customizable player tracking applications integrated with radio frequency identification (RFID) technology. These devices also allow trainers to enhance the performance of athletes by using real-time data for developing training plans based on individual metrics and fatigue thresholds. Such innovations undertaken by market players are anticipated to offer lucrative opportunities for player tracking market growth across the globe in the coming years.
The competitive landscape of the industry has also been examined along with the profiles of the key players being Catapult Group International Limited, JOHAN Sports (Demcon), Kinexon, PlayGineering Systems Ltd, Polar Electro Oy, SPT Group Pty Ltd, Stats Perform, STATSports Group, The Chyron Corporation, Xampion and Zebra Technologies Corporation.