PUBLISHER: IMARC | PRODUCT CODE: 1702072
PUBLISHER: IMARC | PRODUCT CODE: 1702072
The global pink himalayan salt market size reached USD 237.4 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 289.2 Million by 2033, exhibiting a growth rate (CAGR) of 2.22% during 2025-2033. The market is driven by rising chronic health conditions and health-conscious trends. Increasing non-food applications, especially in wellness, and expanding sourcing options are fueling market growth.
Himalayan pink salt is a natural, pink-hued variant of salt that contains extra minerals and nutrients than regular salt. It is free from chemicals and enriches the body with magnesium, calcium, zinc, iron, and potassium, which help maintain electrolytes and boost immunity. It helps cleanse the respiratory system and provides relief from asthma, hay fever, sinus infections, and allergies. It aids in weight loss, helps solve digestive problems, and prevents gas accumulation by promoting acid-alkaline balance. Besides this, its moderate consumption improves serotonin levels and assists in reducing stress, promoting sound sleep, boosting energy, and relieving depression. As a result, pink Himalayan salt is extensively used in the food and beverage (F&B) industry for seasoning, cooking, and preserving foods.
The rising prevalence of chronic medical disorders, such as obesity, diabetes, asthma, and other respiratory diseases, represents one of the key factors positively influencing the market. In addition, the growing awareness among individuals about the health benefits of pink Himalayan salt over regular table salt is catalyzing its demand across the globe. The escalating demand for salt with low sodium content and the shifting consumer preferences towards organic food are also contributing to market growth. Apart from this, the expansion of spas, along with the emerging trend of salt therapy, is driving the sales of pink Himalayan salt as it cures skin allergies and lifestyle diseases, which is stimulating the market growth. Furthermore, the proliferation of the e-commerce industry that provides doorstep delivery, exciting deals and discounts, online payment methods, and easy availability of products is offering lucrative growth opportunities to leading market players. Moreover, the increasing utilization of pink Himalayan salt for non-dietary purposes, such as formulating bath salts and salt lamps, is creating a positive market outlook.
The competitive landscape of the industry has also been examined along with the profiles of the key players being BJ's Wholesale Club Holdings Inc., Evolution Salt Co., Frontier Co-Op, Himalayan Salt Company, McCormick & Company Inc., Natierra Superfoods, Naturo Healthplus, Premier Foods plc, Saltan Ltd., San Francisco Salt Company and Urban Platter.