PUBLISHER: IMARC | PRODUCT CODE: 1702012
PUBLISHER: IMARC | PRODUCT CODE: 1702012
The global direct carrier billing platform market size reached USD 379.6 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,220.3 Million by 2033, exhibiting a growth rate (CAGR) of 13.85% during 2025-2033. The growing reliance on smartphones, convenience of seamless payment solutions, rising demand for digital content and services, and strategic partnerships between telecom operators and digital service providers to enhance user experience and broaden their service offerings are some of the factors propelling the market growth.
A direct carrier billing platform, also referred to as direct operator billing, is an online payment method that allows users to make purchases via their mobile phones. This platform is considered safer for buying digital services or products from third-party vendors without using any confidential banking details. Furthermore, it also offers hassle-free payments directly from compliant merchants who add transaction charges to mobile phone bills of the user. A direct carrier billing platform is more beneficial than card payments in providing a better seamless user experience, increased transaction security, higher conversion rates, greater financial inclusion, etc. As a result, it is widely utilized among software companies, telecom service providers, gaming platforms, etc.
The emerging trend of digitalization in the BFSI sector along with the growing penetration of mobile-based payment solutions is primarily driving the global direct carrier billing platform market. Additionally, the rising adoption of smart TVs among consumers having a subscription or prepaid account with a mobile operator service is also propelling the market growth. Moreover, the increasing number of startups and small businesses that depend upon direct carrier billing platforms for greater payment coverage and improved financial accessibility is positively influencing the global market. Apart from this, the elevating popularity of over-the-top (OTT) streaming media services, including Netflix, Spotify, Amazon Prime Video, Sony, Hulu, etc., that accept direct carrier billing platforms for payment offerings, is also augmenting the product demand. Furthermore, the rising purchase of mobile gaming and in-app game items via direct carrier e-billing platforms is acting as a significant growth-inducing factor. Besides this, the escalating popularity of the 'pay-as-you-go' model coupled with the increasing focus on ensuring financial security in online transactions, will continue to drive the global market for direct carrier billing platform in the coming years.
The competitive landscape of the industry has also been examined along with the profiles of the key players being Bango plc, Boku Inc., Centili Limited, DIMOCO Payments, Mobiyo, NTH Mobile d.o.o., NTT Docomo Inc. (Nippon Telegraph and Telephone Corporation), Singapore Telecommunications Limited, Telecoming S.A. and Telenity Incorporated.