PUBLISHER: IMARC | PRODUCT CODE: 1701989
PUBLISHER: IMARC | PRODUCT CODE: 1701989
Party Supplies Market Report by Product Type, Application, Distribution Channel, and Region 2025-2033
The global party supplies market size reached USD 15.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 27.0 Billion by 2033, exhibiting a growth rate (CAGR) of 6.6% during 2025-2033. The increasing popularity of themed parties, rising popularity of virtual parties in the corporate sector, and the growing trend of destination weddings and celebrations are some of the major factors propelling the market.
Party supplies are various items and materials designed to enhance and promote the celebration of various events, gatherings, and occasions. They are essential components that contribute to the overall ambiance and enjoyment of parties. They include decorative items, such as balloons, streamers, banners, and tablecloths, which add a vibrant and festive atmosphere to the venue. They offer convenience, creativity, and a sense of celebration that elevates any gathering to a memorable occasion. They cater to diverse preferences and themes, which ensure that every celebration is unique and memorable.
The increasing popularity of themed parties, such as retro, fantasy, and pop culture-inspired themes, is strengthening the growth of the market. Moreover, the rising environmental consciousness among consumers is catalyzing the demand for environment friendly and sustainable party supplies. In addition, the growing popularity of virtual parties in the corporate sector during remote work is influencing the market positively. Apart from this, the emerging trend of destination weddings and celebrations is driving the demand for portable and travel-friendly party supplies around the world. Furthermore, the increasing inclination towards gifting party supplies for special occasions, such as party favors and personalized gifts, is providing a thrust to the market growth.
Party Supplies Market Trends/Drivers:
Increase in social celebrations and events
The demand for party supplies is fueled by the consistent growth in social celebrations and events, such as birthdays, weddings, graduations, and holidays. As individuals and communities place a higher emphasis on commemorating milestones of life and fostering social connections, the need for party supplies, including decorations, tableware, and themed accessories, increases.
Rise in inclination towards online applications and websites
The convenience of online shopping has significantly impacted the party supplies industry. The widespread adoption of e-commerce platforms allows consumers to access a wide range of products, compare prices, and shop at their convenience. This easy accessibility to a diverse selection of party supplies from various sellers is catalyzing the overall demand for these products.
Growing influence of social media
The pervasive presence of social media platforms has significantly impacted the party supplies market. Social media plays a vital role in driving trends, which inspire innovative party themes, and showcasing aesthetically pleasing celebrations. Consumers, eager to create visually appealing events for sharing on social media, are more inclined to invest in trendy and eye-catching party supplies.
Party Supplies Industry Segmentation:
Breakup by Product Type:
- Balloons
- Banners
- Pinatas
- Games
- Home Decor
- Tableware/Disposables
- Others
Tableware/disposables dominate the market
Balloons are one of the most iconic and versatile party decorations. They come in various shapes, sizes, colors, and materials. They can be used for decorations, and games and activities during the party.
Party banners are decorative pieces featuring messages, greetings, or images that convey the theme or purpose of the event. They are typically made of paper, plastic, or fabric and can be hung on walls, ceilings, or across doorways. They add a festive touch to the venue and help set the party atmosphere.
Breakup by Application:
- Commercial Use
- Domestic Use
Domestic use holds the largest share in the market
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialized Stores
- Online Stores
- Others
Supermarkets and hypermarkets dominate the market
Some basic party supplies like balloons and small decorations can be found in convenience stores. These stores provide a quick and accessible option for last-minute party needs.
There are specialty stores dedicated solely to party supplies. These stores offer a comprehensive range of products, including a vast selection of balloons, banners, pinatas, party favors, and other decorations. Customers can find unique and theme-specific items, which makes it a one-stop-shop for party essentials.
Breakup by Region:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
North America exhibits a clear dominance, accounting for the largest party supplies market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The increasing demand for event management services represents one of the primary factors driving the demand for party supplies in the North America region. Moreover, the wide availability of party supplies through online stores is supporting the market growth in the region. Besides this, the growing popularity of theme parties is influencing the market positively in the region.
Asia Pacific is estimated to witness stable growth, owing to the growing influence of social media, rising emphasis on personalization, increasing sales of environment friendly products, etc.
Competitive Landscape:
The leading companies are launching mobile applications that offer a range of features, such as event planning tools, guest list management, budget tracking, and even augmented reality-based decoration previews to simplify the party planning process and ensure a well-organized event. Moreover, key players and suppliers are now utilizing sustainable materials like biodegradable or recycled paper, compostable tableware, and reusable decorations to manufacture party supplies to reduce environmental impact. They are also incorporating smart lighting and sound systems that allow hosts to easily control and customize the atmosphere. They can also be synchronized with music, and their colors can be adjusted to match the party theme, which creates an immersive experience for guests.
The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
- American Greetings Corporation
- ArtisanoDesigns
- Hallmark Cards Inc.
- Huhtamaki Oyj
- Martha Stewart Living Omnimedia Inc. (Marquee Brands)
- MyBirthdaySupplies.in
- Oriental Trading Company (Berkshire Hathaway Inc.)
- Party City Holdco Inc.
- Pioneer Worldwide
- Shutterfly LLC
- Unique Industries Inc.
Key Questions Answered in This Report
- 1.What was the size of the global party supplies market in 2024?
- 2.What is the expected growth rate of the global party supplies market during 2025-2033?
- 3.What are the key factors driving the global party supplies market?
- 4.What has been the impact of COVID-19 on the global party supplies market?
- 5.What is the breakup of the global party supplies market based on the product type?
- 6.What is the breakup of the global party supplies market based on the application?
- 7.What is the breakup of the global party supplies market based on the distribution channel?
- 8.What are the key regions in the global party supplies market?
- 9.Who are the key players/companies in the global party supplies market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Party Supplies Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Product Type
- 6.1 Balloons
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Banners
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Pinatas
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Games
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
- 6.5 Home Decor
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
- 6.6 Tableware/Disposables
- 6.6.1 Market Trends
- 6.6.2 Market Forecast
- 6.7 Others
- 6.7.1 Market Trends
- 6.7.2 Market Forecast
7 Market Breakup by Application
- 7.1 Commercial Use
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Domestic Use
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by Distribution Channel
- 8.1 Supermarkets and Hypermarkets
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Convenience Stores
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Specialized Stores
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Online Stores
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
- 8.5 Others
- 8.5.1 Market Trends
- 8.5.2 Market Forecast
9 Market Breakup by Region
- 9.1 North America
- 9.1.1 United States
- 9.1.1.1 Market Trends
- 9.1.1.2 Market Forecast
- 9.1.2 Canada
- 9.1.2.1 Market Trends
- 9.1.2.2 Market Forecast
- 9.1.1 United States
- 9.2 Asia-Pacific
- 9.2.1 China
- 9.2.1.1 Market Trends
- 9.2.1.2 Market Forecast
- 9.2.2 Japan
- 9.2.2.1 Market Trends
- 9.2.2.2 Market Forecast
- 9.2.3 India
- 9.2.3.1 Market Trends
- 9.2.3.2 Market Forecast
- 9.2.4 South Korea
- 9.2.4.1 Market Trends
- 9.2.4.2 Market Forecast
- 9.2.5 Australia
- 9.2.5.1 Market Trends
- 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
- 9.2.6.1 Market Trends
- 9.2.6.2 Market Forecast
- 9.2.7 Others
- 9.2.7.1 Market Trends
- 9.2.7.2 Market Forecast
- 9.2.1 China
- 9.3 Europe
- 9.3.1 Germany
- 9.3.1.1 Market Trends
- 9.3.1.2 Market Forecast
- 9.3.2 France
- 9.3.2.1 Market Trends
- 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
- 9.3.3.1 Market Trends
- 9.3.3.2 Market Forecast
- 9.3.4 Italy
- 9.3.4.1 Market Trends
- 9.3.4.2 Market Forecast
- 9.3.5 Spain
- 9.3.5.1 Market Trends
- 9.3.5.2 Market Forecast
- 9.3.6 Russia
- 9.3.6.1 Market Trends
- 9.3.6.2 Market Forecast
- 9.3.7 Others
- 9.3.7.1 Market Trends
- 9.3.7.2 Market Forecast
- 9.3.1 Germany
- 9.4 Latin America
- 9.4.1 Brazil
- 9.4.1.1 Market Trends
- 9.4.1.2 Market Forecast
- 9.4.2 Mexico
- 9.4.2.1 Market Trends
- 9.4.2.2 Market Forecast
- 9.4.3 Others
- 9.4.3.1 Market Trends
- 9.4.3.2 Market Forecast
- 9.4.1 Brazil
- 9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast
10 SWOT Analysis
- 10.1 Overview
- 10.2 Strengths
- 10.3 Weaknesses
- 10.4 Opportunities
- 10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
- 12.1 Overview
- 12.2 Bargaining Power of Buyers
- 12.3 Bargaining Power of Suppliers
- 12.4 Degree of Competition
- 12.5 Threat of New Entrants
- 12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Key Players
- 14.3 Profiles of Key Players
- 14.3.1 American Greetings Corporation
- 14.3.1.1 Company Overview
- 14.3.1.2 Product Portfolio
- 14.3.1.3 SWOT Analysis
- 14.3.2 ArtisanoDesigns
- 14.3.2.1 Company Overview
- 14.3.2.2 Product Portfolio
- 14.3.3 Hallmark Cards Inc.
- 14.3.3.1 Company Overview
- 14.3.3.2 Product Portfolio
- 14.3.3.3 SWOT Analysis
- 14.3.4 Huhtamaki Oyj
- 14.3.4.1 Company Overview
- 14.3.4.2 Product Portfolio
- 14.3.5 Martha Stewart Living Omnimedia Inc. (Marquee Brands)
- 14.3.5.1 Company Overview
- 14.3.5.2 Product Portfolio
- 14.3.6 MyBirthdaySupplies.in
- 14.3.6.1 Company Overview
- 14.3.6.2 Product Portfolio
- 14.3.7 Oriental Trading Company (Berkshire Hathaway Inc.)
- 14.3.7.1 Company Overview
- 14.3.7.2 Product Portfolio
- 14.3.8 Party City Holdco Inc.
- 14.3.8.1 Company Overview
- 14.3.8.2 Product Portfolio
- 14.3.8.3 Financials
- 14.3.8.4 SWOT Analysis
- 14.3.9 Pioneer Worldwide
- 14.3.9.1 Company Overview
- 14.3.9.2 Product Portfolio
- 14.3.10 Shutterfly LLC
- 14.3.10.1 Company Overview
- 14.3.10.2 Product Portfolio
- 14.3.10.3 SWOT Analysis
- 14.3.11 Unique Industries Inc.
- 14.3.11.1 Company Overview
- 14.3.11.2 Product Portfolio
- 14.3.1 American Greetings Corporation
List of Figures
- Figure 1: Global: Party Supplies Market: Major Drivers and Challenges
- Figure 2: Global: Party Supplies Market: Sales Value (in Billion USD), 2019-2024
- Figure 3: Global: Party Supplies Market Forecast: Sales Value (in Billion USD), 2025-2033
- Figure 4: Global: Party Supplies Market: Breakup by Product Type (in %), 2024
- Figure 5: Global: Party Supplies Market: Breakup by Application (in %), 2024
- Figure 6: Global: Party Supplies Market: Breakup by Distribution Channel (in %), 2024
- Figure 7: Global: Party Supplies Market: Breakup by Region (in %), 2024
- Figure 8: Global: Party Supplies (Balloons) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 9: Global: Party Supplies (Balloons) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 10: Global: Party Supplies (Banners) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 11: Global: Party Supplies (Banners) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 12: Global: Party Supplies (Pinatas) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 13: Global: Party Supplies (Pinatas) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 14: Global: Party Supplies (Games) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 15: Global: Party Supplies (Games) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 16: Global: Party Supplies (Home Decor) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 17: Global: Party Supplies (Home Decor) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 18: Global: Party Supplies (Tableware/Disposables) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 19: Global: Party Supplies (Tableware/Disposables) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 20: Global: Party Supplies (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 21: Global: Party Supplies (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 22: Global: Party Supplies (Commercial Use) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 23: Global: Party Supplies (Commercial Use) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 24: Global: Party Supplies (Domestic Use) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 25: Global: Party Supplies (Domestic Use) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 26: Global: Party Supplies (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 27: Global: Party Supplies (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 28: Global: Party Supplies (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 29: Global: Party Supplies (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 30: Global: Party Supplies (Specialized Stores) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 31: Global: Party Supplies (Specialized Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 32: Global: Party Supplies (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 33: Global: Party Supplies (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 34: Global: Party Supplies (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 35: Global: Party Supplies (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 36: North America: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 37: North America: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 38: United States: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 39: United States: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 40: Canada: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 41: Canada: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 42: Asia-Pacific: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 43: Asia-Pacific: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 44: China: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 45: China: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 46: Japan: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 47: Japan: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 48: India: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 49: India: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 50: South Korea: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 51: South Korea: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 52: Australia: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 53: Australia: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 54: Indonesia: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 55: Indonesia: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 56: Others: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 57: Others: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 58: Europe: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 59: Europe: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 60: Germany: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 61: Germany: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 62: France: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 63: France: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 64: United Kingdom: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 65: United Kingdom: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 66: Italy: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 67: Italy: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 68: Spain: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 69: Spain: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 70: Russia: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 71: Russia: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 72: Others: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 73: Others: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 74: Latin America: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 75: Latin America: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 76: Brazil: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 77: Brazil: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 78: Mexico: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 79: Mexico: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 80: Others: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 81: Others: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 82: Middle East and Africa: Party Supplies Market: Sales Value (in Million USD), 2019 & 2024
- Figure 83: Middle East and Africa: Party Supplies Market: Breakup by Country (in %), 2024
- Figure 84: Middle East and Africa: Party Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 85: Global: Party Supplies Industry: SWOT Analysis
- Figure 86: Global: Party Supplies Industry: Value Chain Analysis
- Figure 87: Global: Party Supplies Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Party Supplies Market: Key Industry Highlights, 2024 and 2033
- Table 2: Global: Party Supplies Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
- Table 3: Global: Party Supplies Market Forecast: Breakup by Application (in Million USD), 2025-2033
- Table 4: Global: Party Supplies Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
- Table 5: Global: Party Supplies Market Forecast: Breakup by Region (in Million USD), 2025-2033
- Table 6: Global: Party Supplies Market: Competitive Structure
- Table 7: Global: Party Supplies Market: Key Players
