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PUBLISHER: IMARC | PRODUCT CODE: 1701864

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PUBLISHER: IMARC | PRODUCT CODE: 1701864

Internet of Things in Retail Market Report by Solution, Service, Technology, Platform, Application, and Region 2025-2033

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The global internet of things (IoT) in retail market size reached USD 67.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 246.4 Billion by 2033, exhibiting a growth rate (CAGR) of 15.41% during 2025-2033.

The Internet of things (IoT) is a data network comprising devices that connect to the Internet and exchange data without requiring human-to-machine interaction. It finds extensive applications in the retail sector as IoT helps link the physical and digital world by allowing bidirectional real-time interaction with consumers inside and outside the store. It offers functional advantages, such as dynamic pricing, inventory tracking, monitoring, and personalized recommendations. Besides this, it also allows retailers to track customer movement and acquire insights about their shopping behavior.

Internet of Things in Retail Market Trends:

The rising automation in the retail sector to minimize labor costs represents one of the key factors bolstering the growth of the market. Moreover, retailers are focusing on launching innovative products and services and guaranteeing security to avoid data breaches. They are also aiming at bringing a digital transformation to their conventional bricks-and-mortar outlets. As a result, retailers are nowadays adopting IoT technologies, such as digital signage, payment systems, and smart lighting and vending machines. In addition, they are utilizing radio-frequency identification (RFID) for asset tracking in stores and warehouses, sensors and cameras for monitoring product status and customer traffic, and in-store Wi-Fi to detect return customers and encourage digital interaction. Apart from this, IoT devices enhance customer experience (CX) in stores through interactive terminals, virtual or augmented reality (AR/VR) experience, smart fitting rooms, and robots that can be deployed as smart sales assistants. These benefits, coupled with the rapid expansion of the e-commerce industry, are facilitating the growth of the market. Furthermore, with the declining cost of IoT hardware, small and medium-sized retailers are increasingly investing in IoT technologies, which is positively influencing the market.

Key Market Segmentation:

Breakup by Solution:

  • Hardware
  • RFID tags
  • Beacons
  • Sensors
  • Wearables
  • Software

Breakup by Service:

  • Professional Services
  • Managed Services

Breakup by Technology:

  • Near Field Communication
  • Bluetooth Low Energy
  • ZigBee
  • Others

Breakup by Platform:

  • Device Management
  • Application Management
  • Connectivity Management

Breakup by Application:

  • Operations Management
  • Asset Management
  • Customer Experience Management
  • Advertising and Marketing

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Allerin Tech Pvt Ltd, Amazon.com Inc., Bosch.IO GmbH, Cisco Systems Inc., Huawei Technologies Co. Ltd, Intel Corporation, International Business Machines Corporation, Microsoft Corporation, NEC Corporation (AT&T Corporation), Oracle Corporation, Software AG, Telit and Vodafone Group Plc.

Key Questions Answered in This Report

  • 1.What was the size of the global Internet of Things in retail market in 2024?
  • 2.What is the expected growth rate of the global IoT in retail market during 2025-2033?
  • 3.What are the key factors driving the global Internet of Things in retail market?
  • 4.What has been the impact of COVID-19 on the global Internet of Things (IoT) in retail market?
  • 5.What is the breakup of the global Internet of Things (IoT) in retail market based on the solution?
  • 6.What is the breakup of the global IoT in retail market based on the service?
  • 7.What is the breakup of the global Internet of Things in retail market based on the technology?
  • 8.What is the breakup of the global IoT in retail market based on the platform?
  • 9.What is the breakup of the global Internet of Things in retail market based on the application?
  • 10.What are the key regions in the global Internet of Things (IoT) in retail market?
  • 11.Who are the key players/companies in the global Internet of Things (IoT) in retail market?
Product Code: SR112025A5992

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Internet of Things (IoT) in Retail Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Solution

  • 6.1 Hardware
    • 6.1.1 Market Trends
    • 6.1.2 Key Segments
      • 6.1.2.1 RFID tags
      • 6.1.2.2 Beacons
      • 6.1.2.3 Sensors
      • 6.1.2.4 Wearables
    • 6.1.3 Market Forecast
  • 6.2 Software
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Service

  • 7.1 Professional Services
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Managed Services
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Technology

  • 8.1 Near Field Communication
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Bluetooth Low Energy
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 ZigBee
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Platform

  • 9.1 Device Management
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Application Management
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Connectivity Management
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast

10 Market Breakup by Application

  • 10.1 Operations Management
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Asset Management
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Customer Experience Management
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Advertising and Marketing
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Allerin Tech Pvt Ltd
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
    • 16.3.2 Amazon.com Inc.
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
      • 16.3.2.3 Financials
      • 16.3.2.4 SWOT Analysis
    • 16.3.3 Bosch.IO GmbH
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
    • 16.3.4 Cisco Systems Inc.
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
      • 16.3.4.3 Financials
      • 16.3.4.4 SWOT Analysis
    • 16.3.5 Huawei Technologies Co. Ltd.
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
      • 16.3.5.3 SWOT Analysis
    • 16.3.6 Intel Corporation
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
      • 16.3.6.3 Financials
      • 16.3.6.4 SWOT Analysis
    • 16.3.7 International Business Machines Corporation
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
      • 16.3.7.3 Financials
      • 16.3.7.4 SWOT Analysis
    • 16.3.8 Microsoft Corporation
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
      • 16.3.8.3 Financials
      • 16.3.8.4 SWOT Analysis
    • 16.3.9 NEC Corporation (AT&T Corporation)
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 Oracle Corporation
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
      • 16.3.10.3 Financials
      • 16.3.10.4 SWOT Analysis
    • 16.3.11 Software AG
      • 16.3.11.1 Company Overview
      • 16.3.11.2 Product Portfolio
      • 16.3.11.3 Financials
    • 16.3.12 Telit
      • 16.3.12.1 Company Overview
      • 16.3.12.2 Product Portfolio
      • 16.3.12.3 Financials
    • 16.3.13 Vodafone Group Plc
      • 16.3.13.1 Company Overview
      • 16.3.13.2 Product Portfolio
      • 16.3.13.3 Financials
      • 16.3.13.4 SWOT Analysis
Product Code: SR112025A5992

List of Figures

  • Figure 1: Global: Internet of Things in Retail Market: Major Drivers and Challenges
  • Figure 2: Global: Internet of Things in Retail Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Internet of Things in Retail Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Internet of Things in Retail Market: Breakup by Solution (in %), 2024
  • Figure 5: Global: Internet of Things in Retail Market: Breakup by Service (in %), 2024
  • Figure 6: Global: Internet of Things in Retail Market: Breakup by Technology (in %), 2024
  • Figure 7: Global: Internet of Things in Retail Market: Breakup by Platform (in %), 2024
  • Figure 8: Global: Internet of Things in Retail Market: Breakup by Application (in %), 2024
  • Figure 9: Global: Internet of Things in Retail Market: Breakup by Region (in %), 2024
  • Figure 10: Global: Internet of Things in Retail (Hardware) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Internet of Things in Retail (Hardware) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Internet of Things in Retail (Software) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Internet of Things in Retail (Software) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Internet of Things in Retail (Professional Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Internet of Things in Retail (Professional Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Internet of Things in Retail (Managed Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Internet of Things in Retail (Managed Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Internet of Things in Retail (Near Field Communication) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Internet of Things in Retail (Near Field Communication) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Internet of Things in Retail (Bluetooth Low Energy) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Internet of Things in Retail (Bluetooth Low Energy) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Internet of Things in Retail (ZigBee) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Internet of Things in Retail (ZigBee) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Internet of Things in Retail (Other Technologies) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Internet of Things in Retail (Other Technologies) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Internet of Things in Retail (Device Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Internet of Things in Retail (Device Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Internet of Things in Retail (Application Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Internet of Things in Retail (Application Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: Internet of Things in Retail (Connectivity Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: Internet of Things in Retail (Connectivity Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Global: Internet of Things in Retail (Operations Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Global: Internet of Things in Retail (Operations Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Global: Internet of Things in Retail (Asset Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Global: Internet of Things in Retail (Asset Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Global: Internet of Things in Retail (Customer Experience Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Global: Internet of Things in Retail (Customer Experience Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: Global: Internet of Things in Retail (Advertising and Marketing) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: Global: Internet of Things in Retail (Advertising and Marketing) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: North America: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: North America: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: United States: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: United States: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: Canada: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: Canada: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: Asia-Pacific: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: Asia-Pacific: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: China: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: China: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: Japan: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: Japan: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: India: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: India: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: South Korea: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: South Korea: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: Australia: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: Australia: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: Indonesia: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: Indonesia: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Others: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Others: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Europe: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Europe: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: Germany: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: Germany: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: France: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: France: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: United Kingdom: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: United Kingdom: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Italy: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Italy: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Spain: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Spain: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Russia: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Russia: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Others: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: Others: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: Latin America: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: Latin America: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 80: Brazil: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 81: Brazil: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 82: Mexico: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 83: Mexico: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 84: Others: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 85: Others: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 86: Middle East and Africa: Internet of Things in Retail Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 87: Middle East and Africa: Internet of Things in Retail Market: Breakup by Country (in %), 2024
  • Figure 88: Middle East and Africa: Internet of Things in Retail Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 89: Global: Internet of Things in Retail Industry: SWOT Analysis
  • Figure 90: Global: Internet of Things in Retail Industry: Value Chain Analysis
  • Figure 91: Global: Internet of Things in Retail Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Internet of Things in Retail Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Internet of Things in Retail Market Forecast: Breakup by Solution (in Million USD), 2025-2033
  • Table 3: Global: Internet of Things in Retail Market Forecast: Breakup by Service (in Million USD), 2025-2033
  • Table 4: Global: Internet of Things in Retail Market Forecast: Breakup by Technology (in Million USD), 2025-2033
  • Table 5: Global: Internet of Things in Retail Market Forecast: Breakup by Platform (in Million USD), 2025-2033
  • Table 6: Global: Internet of Things in Retail Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 7: Global: Internet of Things in Retail Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 8: Global: Internet of Things in Retail Market: Competitive Structure
  • Table 9: Global: Internet of Things in Retail Market: Key Players
Have a question?
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Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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