PUBLISHER: IMARC | PRODUCT CODE: 1675805
PUBLISHER: IMARC | PRODUCT CODE: 1675805
Culinary Tourism Market Size, Share, Trends and Forecast by Activity Type, Tour Type, Age Group, Mode of Booking, and Region 2025-2033
The global culinary tourism market size reached USD 1090.48 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4210.19 Billion by 2033, exhibiting a growth rate CAGR of 14.46% during 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 43.1% in 2024. The market for culinary tourism in Asia-Pacific is driven by the growing desire for cultural exploration and authentic experiences among the masses, increasing impact of social media on shaping travel behaviors, and rising number of destinations offering healthy, locally sourced, and sustainable dining experiences.
Culinary Tourism Market Trends:
Cultural Exploration and Authenticity
One of the primary drivers of culinary tourism is the desire for cultural exploration and authentic experiences. Food is an integral part of the cultural identity, and sampling the local cuisines of a region offers a direct and immersive way to understand and engage with different cultures. This factor appeals particularly to travelers seeking ways to experience the world more deeply than traditional sightseeing allows. The growing trend of authenticity in travel experiences, along with the increasing number of tourists looking to connect with local communities and understand their traditions and way of life, is propelling the growth of the market. Culinary tourism provides this connection, allowing travelers to experience a culture through its flavors, cooking techniques, and food rituals, making their travel experience more memorable and meaningful.
Rise of Social Media Influence
Social media platforms are becoming vital in shaping travel behaviors, with food experiences often being shared and popularized online. The visual appeal of unique and local cuisines, coupled with the storytelling aspect of food, makes it highly shareable content. This visibility is leading to an increase in food-centric travel, where destinations are chosen based on their culinary reputation. Social media influencers and food bloggers play a crucial role in this trend, as they highlight unique dining experiences and local delicacies, inspiring their followers to seek similar experiences. This digital word-of-mouth is a powerful tool in driving interest and awareness of culinary destinations.
Health and Wellness Trends
The growing focus on health and wellness is supporting the market growth. Modern travelers are becoming health-conscious and are seeking food experiences that align with their lifestyle choices, such as organic, farm-to-table, vegan, or gluten-free options. This shift is leading to a rise in destinations offering healthy, locally sourced, and sustainable dining experiences. Culinary tourism is no longer just about indulgence, it is also about experiencing food in a way that is beneficial to both the body and the environment. Additionally, there is a growing interest in learning about the nutritional aspects of different cuisines and participating in wellness-related culinary activities, such as cooking classes focused on healthy recipes.
Economic Development and Diversification
Culinary tourism plays a significant role in local economic development and diversification. By attracting tourists, it provides revenue streams not only for restaurants and food vendors but also for local farmers, market operators, and artisans. This influx of visitors helps sustain small businesses and artisanal producers, preserving local culinary traditions and promoting regional cuisine. Additionally, culinary tourism encourages investment in local infrastructure and amenities, improving the overall tourist experience and potentially leading to a more sustainable and diversified local economy. Governments and tourism boards often recognize the economic potential of promoting regional cuisines and invest in marketing campaigns and events, such as food festivals, cooking workshops, and gastronomic tours, further driving interest and economic benefits in the area.
Growing Interest in Culinary Skills and Education
There is an increasing interest in not just tasting food but also understanding how it is made. Many culinary tourists are keen on learning cooking skills and techniques specific to a region. This is leading to the popularity of cooking classes, workshops, and food tours as part of travel itineraries. These interactive experiences provide a deeper understanding of local cuisines and allow travelers to take home new skills and recipes. Culinary education as part of tourism not only enriches the travel experience but also helps preserve traditional cooking methods and recipes, passing them on to an international audience. This educational aspect of culinary tourism appeals to a wide range of travelers, from amateur cooks to professional chefs.
Innovation in Culinary Experiences
The increasing innovation in food experiences is contributing to the market growth. This includes the emergence of themed restaurants, experimental cuisine, culinary storytelling, and the blending of food with entertainment and technology. These innovative experiences attract tourists looking for something beyond the traditional dining experience. Immersive dining experiences that combine food with art, performance, or interactive technology create a unique and memorable aspect of travel. Additionally, the growing trend of pop-up restaurants and secret dining events in various cities around the world adds an element of exclusivity and surprise, further enticing culinary tourists.
Culinary Tourism Industry Segmentation:
Breakup by Activity Type:
- Culinary Trials
- Cooking Classes
- Restaurants
- Food Festivals and Events
- Others
Food festivals and events accounts for the majority of the market share
Breakup by Tour Type:
- Domestic
- International
Domestic holds the largest share in the industry
Breakup by Age Group:
- Baby Boomers
- Generation X
- Generation Y
- Generation Z
Generation Y represents the leading market segment
Breakup by Mode of Booking:
- Online Travel Agents
- Traditional Agents
- Direct Booking
Online travel agents exhibit a clear dominance in the market
Breakup by Region:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
- Abercrombie & Kent Group of Companies S.A.
- Butterfield and Robinson Inc.
- Classic Journeys LLC
- G Adventures
- Gourmet On Tour Ltd.
- Greaves Travel L.L.C.
- International Culinary Tours
- ITC Travel Group Limited
- The Ftc4Lobe Group
- Topdeck Travel Limited
- Tourradar
Key Questions Answered in This Report
- 1.How big is the culinary tourism market?
- 2.What is the future outlook of culinary tourism market?
- 3.What are the key factors driving the culinary tourism market?
- 4.Which region accounts for the largest culinary tourism market share?
- 5.Which are the leading companies in the global culinary tourism market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Culinary Tourism Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Activity Type
- 6.1 Culinary Trials
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Cooking Classes
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Restaurants
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Food Festivals and Events
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
- 6.5 Others
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
7 Market Breakup by Tour Type
- 7.1 Domestic
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 International
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by Age Group
- 8.1 Baby Boomers
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Generation X
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Generation Y
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Generation Z
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
9 Market Breakup by Mode of Booking
- 9.1 Online Travel Agents
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Traditional Agents
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Direct Booking
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.1.1 United States
- 10.2 Asia-Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.2.1 China
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.3.1 Germany
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.4.1 Brazil
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Abercrombie & Kent Group of Companies S.A.
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.2 Butterfield and Robinson Inc.
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.3 Classic Journeys LLC
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.4 G Adventures
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.5 Gourmet On Tour Ltd.
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.6 Greaves Travel L.L.C.
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.7 International Culinary Tours
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.8 ITC Travel Group Limited
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.9 The Ftc4Lobe Group
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.10 Topdeck Travel Limited
- 15.3.10.1 Company Overview
- 15.3.10.2 Product Portfolio
- 15.3.11 Tourradar
- 15.3.11.1 Company Overview
- 15.3.11.2 Product Portfolio
- 15.3.1 Abercrombie & Kent Group of Companies S.A.
List of Figures
- Figure 1: Global: Culinary Tourism Market: Major Drivers and Challenges
- Figure 2: Global: Culinary Tourism Market: Sales Value (in Billion USD), 2019-2024
- Figure 3: Global: Culinary Tourism Market Forecast: Sales Value (in Billion USD), 2025-2033
- Figure 4: Global: Culinary Tourism Market: Breakup by Activity Type (in %), 2024
- Figure 5: Global: Culinary Tourism Market: Breakup by Tour Type (in %), 2024
- Figure 6: Global: Culinary Tourism Market: Breakup by Age Group (in %), 2024
- Figure 7: Global: Culinary Tourism Market: Breakup by Mode of Booking (in %), 2024
- Figure 8: Global: Culinary Tourism Market: Breakup by Region (in %), 2024
- Figure 9: Global: Culinary Tourism (Culinary Trials) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 10: Global: Culinary Tourism (Culinary Trials) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 11: Global: Culinary Tourism (Cooking Classes) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 12: Global: Culinary Tourism (Cooking Classes) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 13: Global: Culinary Tourism (Restaurants) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 14: Global: Culinary Tourism (Restaurants) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 15: Global: Culinary Tourism (Food Festivals and Events) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 16: Global: Culinary Tourism (Food Festivals and Events) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 17: Global: Culinary Tourism (Other Activity Types) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 18: Global: Culinary Tourism (Other Activity Types) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 19: Global: Culinary Tourism (Domestic) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 20: Global: Culinary Tourism (Domestic) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 21: Global: Culinary Tourism (International) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 22: Global: Culinary Tourism (International) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 23: Global: Culinary Tourism (Baby Boomers) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 24: Global: Culinary Tourism (Baby Boomers) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 25: Global: Culinary Tourism (Generation X) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 26: Global: Culinary Tourism (Generation X) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 27: Global: Culinary Tourism (Generation Y) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 28: Global: Culinary Tourism (Generation Y) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 29: Global: Culinary Tourism (Generation Z) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 30: Global: Culinary Tourism (Generation Z) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 31: Global: Culinary Tourism (Online Travel Agents) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 32: Global: Culinary Tourism (Online Travel Agents) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 33: Global: Culinary Tourism (Traditional Agents) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 34: Global: Culinary Tourism (Traditional Agents) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 35: Global: Culinary Tourism (Direct Booking) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 36: Global: Culinary Tourism (Direct Booking) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 37: North America: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 38: North America: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 39: United States: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 40: United States: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 41: Canada: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 42: Canada: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 43: Asia-Pacific: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 44: Asia-Pacific: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 45: China: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 46: China: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 47: Japan: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 48: Japan: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 49: India: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 50: India: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 51: South Korea: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 52: South Korea: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 53: Australia: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 54: Australia: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 55: Indonesia: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 56: Indonesia: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 57: Others: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 58: Others: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 59: Europe: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 60: Europe: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 61: Germany: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 62: Germany: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 63: France: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 64: France: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 65: United Kingdom: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 66: United Kingdom: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 67: Italy: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 68: Italy: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 69: Spain: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 70: Spain: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 71: Russia: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 72: Russia: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 73: Others: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 74: Others: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 75: Latin America: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 76: Latin America: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 77: Brazil: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 78: Brazil: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 79: Mexico: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 80: Mexico: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 81: Others: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 82: Others: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 83: Middle East and Africa: Culinary Tourism Market: Sales Value (in Million USD), 2019 & 2024
- Figure 84: Middle East and Africa: Culinary Tourism Market: Breakup by Country (in %), 2024
- Figure 85: Middle East and Africa: Culinary Tourism Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 86: Global: Culinary Tourism Industry: SWOT Analysis
- Figure 87: Global: Culinary Tourism Industry: Value Chain Analysis
- Figure 88: Global: Culinary Tourism Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Culinary Tourism Market: Key Industry Highlights, 2024 and 2033
- Table 2: Global: Culinary Tourism Market Forecast: Breakup by Activity Type (in Million USD), 2025-2033
- Table 3: Global: Culinary Tourism Market Forecast: Breakup by Tour Type (in Million USD), 2025-2033
- Table 4: Global: Culinary Tourism Market Forecast: Breakup by Age Group (in Million USD), 2025-2033
- Table 5: Global: Culinary Tourism Market Forecast: Breakup by Mode of Booking (in Million USD), 2025-2033
- Table 6: Global: Culinary Tourism Market Forecast: Breakup by Region (in Million USD), 2025-2033
- Table 7: Global: Culinary Tourism Market: Competitive Structure
- Table 8: Global: Culinary Tourism Market: Key Players
