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PUBLISHER: IMARC | PRODUCT CODE: 1675783
PUBLISHER: IMARC | PRODUCT CODE: 1675783
Heat Not Burn (HNB) Tobacco Market by Product (Devices, Consumables), Distribution Channel (Offline Stores, Online Stores), and Region 2025-2033
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PAGES: 142 Pages
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The global heat not burn (HNB) tobacco market size reached USD 26.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 178.7 Billion by 2033, exhibiting a growth rate (CAGR) of 23.47% during 2025-2033. The cost-effectiveness of the product, wide availability through offline and online distribution channels, and the growing prevalence of diseases due to chewing tobacco and cigarettes represent some of the key factors driving the market.
Heat not burn (HNB) tobacco is an electronic device that contains tobacco. It heats tobacco without burning and creates an aerosol that the user inhales. It comprises a carbon tip wrapped in glass fibers that do not cause the product to create ash or burn down in size. It uses real tobacco, not flavored liquid nicotine, as compared to e-cigarettes. It allows users to experience the sensation of smoking a regular cigarette without inhaling combusted tobacco. HNB tobacco can help reduce the risk of tobacco-related harm for adult smokers who switch from combusted cigarettes. It delivers reduced toxicity, lowers levels of harmful chemicals, and causes minimal impact on lung or heart health as compared to regular cigarettes. As they assist in reducing oxidative stress, inflammation, and deoxyribonucleic acid (DNA) damage, the demand for HNB tobacco is rising across the globe.
Heat Not Burn (HNB) Tobacco Market Trends:
At present, the increasing demand for HNB tobacco products due to their low and effective pricing represents one of the key factors supporting the growth of the market. Besides this, there is a rise in the demand for HNB products on account of the growing consumption of tobacco products with minimal nicotine content among smokers. This, along with the increasing awareness among the masses about the harmful impacts of smoking traditional cigarettes, is offering lucrative growth opportunities to industry investors. In addition, key market players are focusing on new marketing strategies to increase the sales of their products and highlight various benefits of using HNB tobacco products. They are also organizing advertising campaigns that encourage people to limit the habit of smoking cigarettes that rely on tobacco. Moreover, there is an increase in the demand for reduced risk products (RRPs) to minimize the dangerous side effects of burning tobacco. This, coupled with the growing prevalence of diseases due to chewing tobacco and cigarettes, is positively influencing the market. Apart from this, the wide availability of HNB tobacco products through offline and online distribution channels, along with the burgeoning e-commerce industry around the world, is propelling the growth of the market. Additionally, governing agencies of various countries are approving the sale of HNB tobacco products, which is strengthening the growth of the market.
Key Market Segmentation:
Product Insights:
- Devices
- Direct/Indirect Heating
- Hybrid/Infused
- Consumables
- Tobacco Capsules and Cartridges
- Tobacco Sticks
Distribution Channel Insights:
- Offline Stores
- Convenience Stores
- Tobacco Shops
- Grocery Shops
- Drug Shops
- Others
- Online Stores
Regional Insights:
- North America
- United States
- Canada
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
- The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for heat not burn (HNB) tobacco. Some of the factors driving the Asia Pacific heat not burn (HNB) tobacco market included the growing consumption of IQOS brand heat-not-burn devices, rising number of smokers, inflating income levels of individuals, etc.
Competitive Landscape:
- The report has also provided a comprehensive analysis of the competitive landscape in the global heat not burn (HNB) tobacco market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include British American Tobacco plc, HiTaste, Imperial Brands PLC, Japan Tobacco Inc., Philip Morris International Inc., Shenzhen Royal Tobacco Industrial Limited, etc.
Key Questions Answered in This Report:
- How has the global heat not burn (HNB) tobacco market performed so far, and how will it perform in the coming years?
- What are the drivers, restraints, and opportunities in the global heat not burn (HNB) tobacco market?
- What is the impact of each driver, restraint, and opportunity on the global heat not burn (HNB) tobacco market?
- What are the key regional markets?
- Which countries represent the most attractive heat not burn (HNB) tobacco market?
- What is the breakup of the market based on the product?
- Which is the most attractive product in the heat not burn (HNB) tobacco market?
- What is the breakup of the market based on the distribution channel?
- Which is the most attractive distribution channel in the heat not burn (HNB) tobacco market?
- What is the competitive structure of the global heat not burn (HNB) tobacco market?
- Who are the key players/companies in the global heat not burn (HNB) tobacco market?
Product Code: SR112025A7237
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Heat Not Burn (HNB) Tobacco Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Product
- 6.1 Devices
- 6.1.1 Market Trends
- 6.1.2 Key Segments
- 6.1.2.1 Direct/Indirect Heating
- 6.1.2.2 Hybrid/Infused
- 6.1.3 Market Forecast
- 6.2 Consumables
- 6.2.1 Market Trends
- 6.2.2 Key Segments
- 6.2.2.1 Tobacco Capsules and Cartridges
- 6.2.2.2 Tobacco Sticks
- 6.2.3 Market Forecast
7 Market Breakup by Distribution Channel
- 7.1 Offline Stores
- 7.1.1 Market Trends
- 7.1.2 Key Segments
- 7.1.2.1 Convenience Stores
- 7.1.2.2 Tobacco Shops
- 7.1.2.3 Grocery Shops
- 7.1.2.4 Drug Shops
- 7.1.2.5 Others
- 7.1.3 Market Forecast
- 7.2 Online Stores
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by Region
- 8.1 North America
- 8.1.1 United States
- 8.1.1.1 Market Trends
- 8.1.1.2 Market Forecast
- 8.1.2 Canada
- 8.1.2.1 Market Trends
- 8.1.2.2 Market Forecast
- 8.1.1 United States
- 8.2 Asia-Pacific
- 8.2.1 China
- 8.2.1.1 Market Trends
- 8.2.1.2 Market Forecast
- 8.2.2 Japan
- 8.2.2.1 Market Trends
- 8.2.2.2 Market Forecast
- 8.2.3 India
- 8.2.3.1 Market Trends
- 8.2.3.2 Market Forecast
- 8.2.4 South Korea
- 8.2.4.1 Market Trends
- 8.2.4.2 Market Forecast
- 8.2.5 Australia
- 8.2.5.1 Market Trends
- 8.2.5.2 Market Forecast
- 8.2.6 Indonesia
- 8.2.6.1 Market Trends
- 8.2.6.2 Market Forecast
- 8.2.7 Others
- 8.2.7.1 Market Trends
- 8.2.7.2 Market Forecast
- 8.2.1 China
- 8.3 Europe
- 8.3.1 Germany
- 8.3.1.1 Market Trends
- 8.3.1.2 Market Forecast
- 8.3.2 France
- 8.3.2.1 Market Trends
- 8.3.2.2 Market Forecast
- 8.3.3 United Kingdom
- 8.3.3.1 Market Trends
- 8.3.3.2 Market Forecast
- 8.3.4 Italy
- 8.3.4.1 Market Trends
- 8.3.4.2 Market Forecast
- 8.3.5 Spain
- 8.3.5.1 Market Trends
- 8.3.5.2 Market Forecast
- 8.3.6 Russia
- 8.3.6.1 Market Trends
- 8.3.6.2 Market Forecast
- 8.3.7 Others
- 8.3.7.1 Market Trends
- 8.3.7.2 Market Forecast
- 8.3.1 Germany
- 8.4 Latin America
- 8.4.1 Brazil
- 8.4.1.1 Market Trends
- 8.4.1.2 Market Forecast
- 8.4.2 Mexico
- 8.4.2.1 Market Trends
- 8.4.2.2 Market Forecast
- 8.4.3 Others
- 8.4.3.1 Market Trends
- 8.4.3.2 Market Forecast
- 8.4.1 Brazil
- 8.5 Middle East and Africa
- 8.5.1 Market Trends
- 8.5.2 Market Breakup by Country
- 8.5.3 Market Forecast
9 Drivers, Restraints, and Opportunities
- 9.1 Overview
- 9.2 Drivers
- 9.3 Restraints
- 9.4 Opportunities
10 Value Chain Analysis
11 Porters Five Forces Analysis
- 11.1 Overview
- 11.2 Bargaining Power of Buyers
- 11.3 Bargaining Power of Suppliers
- 11.4 Degree of Competition
- 11.5 Threat of New Entrants
- 11.6 Threat of Substitutes
12 Price Analysis
13 Competitive Landscape
- 13.1 Market Structure
- 13.2 Key Players
- 13.3 Profiles of Key Players
- 13.3.1 British American Tobacco plc
- 13.3.1.1 Company Overview
- 13.3.1.2 Product Portfolio
- 13.3.1.3 Financials
- 13.3.1.4 SWOT Analysis
- 13.3.2 HiTaste
- 13.3.2.1 Company Overview
- 13.3.2.2 Product Portfolio
- 13.3.3 Imperial Brands PLC
- 13.3.3.1 Company Overview
- 13.3.3.2 Product Portfolio
- 13.3.3.3 Financials
- 13.3.3.4 SWOT Analysis
- 13.3.4 Japan Tobacco Inc.
- 13.3.4.1 Company Overview
- 13.3.4.2 Product Portfolio
- 13.3.4.3 Financials
- 13.3.4.4 SWOT Analysis
- 13.3.5 Philip Morris International Inc.
- 13.3.5.1 Company Overview
- 13.3.5.2 Product Portfolio
- 13.3.5.3 Financials
- 13.3.5.4 SWOT Analysis
- 13.3.6 Shenzhen Royal Tobacco Industrial Limited
- 13.3.6.1 Company Overview
- 13.3.6.2 Product Portfolio
- 13.3.1 British American Tobacco plc
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Product Code: SR112025A7237
List of Figures
- Figure 1: Global: Heat Not Burn Tobacco Market: Major Drivers and Challenges
- Figure 2: Global: Heat Not Burn Tobacco Market: Sales Value (in Billion USD), 2019-2024
- Figure 3: Global: Heat Not Burn Tobacco Market Forecast: Sales Value (in Billion USD), 2025-2033
- Figure 4: Global: Heat Not Burn Tobacco Market: Breakup by Product (in %), 2024
- Figure 5: Global: Heat Not Burn Tobacco Market: Breakup by Distribution Channel (in %), 2024
- Figure 6: Global: Heat Not Burn Tobacco Market: Breakup by Region (in %), 2024
- Figure 7: Global: Heat Not Burn Tobacco (Devices) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 8: Global: Heat Not Burn Tobacco (Devices) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 9: Global: Heat Not Burn Tobacco (Consumables) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 10: Global: Heat Not Burn Tobacco (Consumables) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 11: Global: Heat Not Burn Tobacco (Offline Stores) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 12: Global: Heat Not Burn Tobacco (Offline Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 13: Global: Heat Not Burn Tobacco (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 14: Global: Heat Not Burn Tobacco (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 15: North America: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 16: North America: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 17: United States: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 18: United States: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 19: Canada: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 20: Canada: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 21: Asia-Pacific: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 22: Asia-Pacific: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 23: China: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 24: China: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 25: Japan: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 26: Japan: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 27: India: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 28: India: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 29: South Korea: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 30: South Korea: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 31: Australia: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 32: Australia: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 33: Indonesia: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 34: Indonesia: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 35: Others: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 36: Others: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 37: Europe: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 38: Europe: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 39: Germany: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 40: Germany: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 41: France: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 42: France: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 43: United Kingdom: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 44: United Kingdom: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 45: Italy: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 46: Italy: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 47: Spain: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 48: Spain: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 49: Russia: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 50: Russia: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 51: Others: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 52: Others: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 53: Latin America: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 54: Latin America: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 55: Brazil: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 56: Brazil: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 57: Mexico: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 58: Mexico: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 59: Others: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 60: Others: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 61: Middle East and Africa: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2019 & 2024
- Figure 62: Middle East and Africa: Heat Not Burn Tobacco Market: Breakup by Country (in %), 2024
- Figure 63: Middle East and Africa: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 64: Global: Heat Not Burn Tobacco Industry: Drivers, Restraints, and Opportunities
- Figure 65: Global: Heat Not Burn Tobacco Industry: Value Chain Analysis
- Figure 66: Global: Heat Not Burn Tobacco Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Heat Not Burn Tobacco Market: Key Industry Highlights, 2024 & 2033
- Table 2: Global: Heat Not Burn Tobacco Market Forecast: Breakup by Product (in Million USD), 2025-2033
- Table 3: Global: Heat Not Burn Tobacco Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
- Table 4: Global: Heat Not Burn Tobacco Market Forecast: Breakup by Region (in Million USD), 2025-2033
- Table 5: Global: Heat Not Burn Tobacco Market: Competitive Structure
- Table 6: Global: Heat Not Burn Tobacco Market: Key Players
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