PUBLISHER: IMARC | PRODUCT CODE: 1675622
PUBLISHER: IMARC | PRODUCT CODE: 1675622
The global phone-based authentication market size reached USD 1.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.7 Billion by 2033, exhibiting a growth rate (CAGR) of 8.77% during 2025-2033. The increasing cybersecurity concerns, extensive research and development (R&D) activities, stringent regulatory requirements for data protection and privacy, rapid technological advancements, and rising demand for secure and convenient authentication methods represent some of the key factors driving the market.
Phone-based authentication is a method of verifying the identity of a user through a mobile phone as a form of authentication. It involves using the phone as a trusted device or channel to confirm the user's identity during the login or access request process. SMS verification, such as one-time password (OTP), voice call verification, mobile app authentication, passwords, and fingerprint scanners or face recognition features, are some of the commonly used phone-based authentication methods. It provides an additional layer of security beyond traditional username and password combinations that help in fraud prevention and account recovery. As a result, phone-based authentication is widely used in various applications and services, such as online banking, email accounts, and social media platforms.
The increasing cybersecurity concerns across the globe are one of the key factors propelling the market growth. Moreover, the growing demand for advanced authentication methods due to the rising cyber threats and data breaches among organizations and individuals is acting as a growth-inducing factor. In line with this, the widespread adoption of smartphones and mobile devices, as they provide convenient access to a wide range of applications and services, is favoring the market growth. Apart from this, the integration of biometric sensors in smartphones, such as fingerprint scanners and facial recognition, which help in improving the accuracy and reliability of phone-based authentication, is providing a thrust to the market growth. Additionally, the launch of behavioral biometrics, which adds a layer of security by continuously monitoring user behavior and identifying anomalies that may indicate fraudulent activity, is contributing to the market growth. Furthermore, the increasing utilization of phone-based authentication that offers convenience to users by incorporating authentication into their devices and eliminating the need for carrying additional physical tokens or remembering complex passwords is positively influencing the market growth. Other factors, including stringent regulatory requirements for data protection and privacy, rapid technological advancements, enhanced focus on research and development (R&D) activities and rising demand for secure and convenient authentication methods, are presenting remunerative growth opportunities for the market.
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