Need help finding what you are looking for?
Contact Us
PUBLISHER: IMARC | PRODUCT CODE: 1661095
PUBLISHER: IMARC | PRODUCT CODE: 1661095
Electric Toothbrush Market Report by Technology (Rotational, Vibrational), Bristle Type (Soft Bristles, Nanometer Bristles), Distribution Channel (Online, Offline), End User (Adults, Children), and Region 2025-2033
PUBLISHED:
PAGES: 146 Pages
DELIVERY TIME: 2-3 business days
SELECT AN OPTION
The global electric toothbrush market size reached USD 3.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.9 Billion by 2033, exhibiting a growth rate (CAGR) of 3.86% during 2025-2033. The growing dental health issues among the masses, technological advancements in brush features, endorsements from dental professionals and a shift towards smart, personalized oral care solutions are some of the key factors bolstering the market growth.
An electric, or power, toothbrush refers to a device used for cleaning the teeth, tongue and gums through rapid and automatic bristle motions. It uses rotations and side-to-side movements of the head and is effective in removing the plaque and minimizing the effects of gingivitis. The electric toothbrush consists of timers, digital reminder systems, multiple brush head attachments and pressure sensors that prevent the user from brushing too aggressively and damaging the tooth enamel and gums. It also offers various brushing modes, such as routine brushing, gum care, deep cleaning, tongue cleaning, whitening and minimizing tooth sensitivity.
The increasing prevalence of oral and tooth-related ailments is one of the key factors driving the growth of the market. Furthermore, changing lifestyles and the adoption of unhealthy dietary patterns, including consumption of sugar-rich foods, alcohol and tobacco, have enhanced the occurrence of cavities and other dental problems, thereby increasing the demand for oral care products, such as the electric toothbrush. In line with this, product manufacturers are using innovative silicon-based soft bristles that do not cause irritation and minimize the pain caused while brushing sensitive areas of oral cavities. Additionally, various technological advancements, such as the development of smart electric toothbrushes with innovative pressure sensor technology, head replacement reminding capability, bluetooth connectivity and real-time data transfer to smartphones for constant monitoring, are contributing to the market growth. Other factors, including rising disposable incomes of the consumers, along with aggressive promotional activities by manufacturers and easy product availability through online retail channels, are expected to drive the market further.
Key Market Segmentation:
Breakup by Technology:
- Rotational
- Vibrational
Breakup by Bristle Type:
- Soft Bristles
- Nanometer Bristles
Breakup by Distribution Channel:
- Online
- Offline
Breakup by End User:
- Adults
- Children
Breakup by Region:
- North America
- United States
- Canada
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Church & Dwight Co. Inc., Colgate-Palmolive Company, Conair Corporation (Jarden), Den-Mat Holdings LLC, Dr. Fresh LLC (High Ridge Brands Co.), FOREO, Koninklijke Philips N.V., Lion Corporation, Panasonic Corporation, Shenzhen Risun Technology Co. Ltd. and Procter & Gamble Company.
Key Questions Answered in This Report
- 1.What was the size of the global electric toothbrush market in 2024?
- 2.What is the expected growth rate of the global electric toothbrush market during 2025-2033?
- 3.What are the key factors driving the global electric toothbrush market?
- 4.What has been the impact of COVID-19 on the global electric toothbrush market?
- 5.What is the breakup of the global electric toothbrush market based on the technology?
- 6.What is the breakup of the global electric toothbrush market based on the bristle type?
- 7.What is the breakup of the global electric toothbrush market based on the distribution channel?
- 8.What is the breakup of the global electric toothbrush market based on the end user?
- 9.What are the key regions in the global electric toothbrush market?
- 10.Who are the key players/companies in the global electric toothbrush market?
Product Code: SR112025A2413
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Electric Toothbrush Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Technology
- 6.1 Rotational
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Vibrational
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
7 Market Breakup by Bristle Type
- 7.1 Soft Bristles
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Nanometer Bristles
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by Distribution Channel
- 8.1 Online
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Offline
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by End User
- 9.1 Adults
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Children
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.1.1 United States
- 10.2 Asia Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.2.1 China
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.3.1 Germany
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.4.1 Brazil
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Church & Dwight Co. Inc.
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.1.3 Financials
- 15.3.1.4 SWOT Analysis
- 15.3.2 Colgate-Palmolive Company
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.2.3 Financials
- 15.3.2.4 SWOT Analysis
- 15.3.3 Conair Corporation (Jarden)
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.4 Den-Mat Holdings LLC
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.5 Dr. Fresh LLC (High Ridge Brands Co.)
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.6 FOREO
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.6.3 Financials
- 15.3.6.4 SWOT Analysis
- 15.3.7 Koninklijke Philips N.V.
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.7.3 Financials
- 15.3.7.4 SWOT Analysis
- 15.3.8 Lion Corporation
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.8.3 Financials
- 15.3.9 Panasonic Corporation
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.9.3 Financials
- 15.3.9.4 SWOT Analysis
- 15.3.10 Shenzhen Risun Technology Co. Ltd.
- 15.3.10.1 Company Overview
- 15.3.10.2 Product Portfolio
- 15.3.11 Procter & Gamble Company
- 15.3.11.1 Company Overview
- 15.3.11.2 Product Portfolio
- 15.3.11.3 Financials
- 15.3.11.4 SWOT Analysis
- 15.3.1 Church & Dwight Co. Inc.
Product Code: SR112025A2413
List of Figures
- Figure 1: Global: Electric Toothbrush Market: Major Drivers and Challenges
- Figure 2: Global: Electric Toothbrush Market: Sales Value (in Billion USD), 2019-2024
- Figure 3: Global: Electric Toothbrush Market: Breakup by Technology (in %), 2024
- Figure 4: Global: Electric Toothbrush Market: Breakup by Bristle Type (in %), 2024
- Figure 5: Global: Electric Toothbrush Market: Breakup by Distribution Channel (in %), 2024
- Figure 6: Global: Electric Toothbrush Market: Breakup by End User (in %), 2024
- Figure 7: Global: Electric Toothbrush Market: Breakup by Region (in %), 2024
- Figure 8: Global: Electric Toothbrush Market Forecast: Sales Value (in Billion USD), 2025-2033
- Figure 9: Global: Electric Toothbrush (Rotational) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 10: Global: Electric Toothbrush (Rotational) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 11: Global: Electric Toothbrush (Vibrational) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 12: Global: Electric Toothbrush (Vibrational) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 13: Global: Electric Toothbrush (Soft Bristles) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 14: Global: Electric Toothbrush (Soft Bristles) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 15: Global: Electric Toothbrush (Nanometer Bristles) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 16: Global: Electric Toothbrush (Nanometer Bristles) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 17: Global: Electric Toothbrush (Online Distribution) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 18: Global: Electric Toothbrush (Online Distribution) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 19: Global: Electric Toothbrush (Offline Distribution) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 20: Global: Electric Toothbrush (Offline Distribution) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 21: Global: Electric Toothbrush (Adults) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 22: Global: Electric Toothbrush (Adults) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 23: Global: Electric Toothbrush (Children) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 24: Global: Electric Toothbrush (Children) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 25: North America: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 26: North America: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 27: United States: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 28: United States: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 29: Canada: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 30: Canada: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 31: Asia Pacific: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 32: Asia Pacific: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 33: China: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 34: China: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 35: Japan: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 36: Japan: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 37: India: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 38: India: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 39: South Korea: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 40: South Korea: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 41: Australia: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 42: Australia: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 43: Indonesia: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 44: Indonesia: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 45: Others: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 46: Others: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 47: Europe: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 48: Europe: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 49: Germany: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 50: Germany: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 51: France: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 52: France: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 53: United Kingdom: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 54: United Kingdom: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 55: Italy: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 56: Italy: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 57: Spain: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 58: Spain: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 59: Russia: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 60: Russia: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 61: Others: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 62: Others: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 63: Latin America: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 64: Latin America: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 65: Brazil: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 66: Brazil: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 67: Mexico: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 68: Mexico: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 69: Others: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 70: Others: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 71: Middle East and Africa: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
- Figure 72: Middle East and Africa: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 73: Global: Electric Toothbrush Industry: SWOT Analysis
- Figure 74: Global: Electric Toothbrush Industry: Value Chain Analysis
- Figure 75: Global: Electric Toothbrush Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Electric Toothbrush Market: Key Industry Highlights, 2024 and 2033
- Table 2: Global: Electric Toothbrush Market Forecast: Breakup by Technology (in Million USD), 2025-2033
- Table 3: Global: Electric Toothbrush Market Forecast: Breakup by Bristle Type (in Million USD), 2025-2033
- Table 4: Global: Electric Toothbrush Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
- Table 5: Global: Electric Toothbrush Market Forecast: Breakup by End User (in Million USD), 2025-2033
- Table 6: Global: Electric Toothbrush Market Forecast: Breakup by Region (in Million USD), 2025-2033
- Table 7: Global: Electric Toothbrush Market Structure
- Table 8: Global: Electric Toothbrush Market: Key Players
Have a question?
SELECT AN OPTION
Have a question?
Questions? Please give us a call or visit the contact form.