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PUBLISHER: IMARC | PRODUCT CODE: 1661045
PUBLISHER: IMARC | PRODUCT CODE: 1661045
Kitchen Towel Market Report by Product Type (Cloth-Based, Paper-Based), End-Use Sector (Commercial, Residential), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Others), and Region 2025-2033
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The global kitchen towel market size reached USD 18.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 29.8 Billion by 2033, exhibiting a growth rate (CAGR) of 5.37% during 2025-2033.
A kitchen towel is a multi-functional product which is employed for a wide range of purposes, such as drying hands, keeping the kitchen spotless, and cleaning dishes, knives, cutting boards and other kitchen items. It is mainly manufactured by utilizing cotton that helps in drawing out and absorbing moisture through direct contact and withstanding repeated usage and washing. Besides this, it is also used for holding hot utensils while serving, including plates, bowls, and dishes. They are currently available in a wide variety, aligning with the taste and preferences of consumers.
With rapid urbanization, inflating per capita incomes and the improving standards of living, consumers around the world are spending on home care products, such as kitchen towels, which is propelling the growth of the market. Apart from this, manufacturers have launched a massive range of hand-knitted and crochet towels to expand their existing product portfolio. They are also utilizing advanced technologies, including Through Air Dried (TAD), to produce kitchen towels that are softer and more absorbent. These towels are mainly manufactured using the conventional Light Dry Crepe (LDC) technology. In addition to this, origami non-woven kitchen towels are gaining traction among consumers as they can be washed easily and are efficient in cleaning wet surfaces.
Key Market Segmentation:
Breakup by Product Type:
- Cloth-Based
- Paper-Based
At present, cloth-based kitchen towels represent the most preferred product.
Breakup by End-Use Sector:
- Commercial
- Residential
The commercial sector exhibits a clear dominance in the market.
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online Stores
- Others
Supermarkets and hypermarkets account for the majority of the total market share.
Regional Insights:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
- On the geographical front, North America enjoys the leading position in the market.
Competitive Landscape:
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are:
- Kimberly-Clark Corporation
- Koch Industries, Inc.
- Procter and Gamble Corporation
- Wausau Paper Corp. (Tork US)
- Accrol Group Holdings Plc
- Aldar Tissues Ltd.
- Renova FPA SA
- Rodriquez Pty. Ltd
- Towel Depot, Inc.
- WEPA Professional GmbH
Key Questions Answered in This Report
- 1.What was the size of the global kitchen towel market in 2024?
- 2.What is the expected growth rate of the global kitchen towel market during 2025-2033?
- 3.What are the key factors driving the global kitchen towel market?
- 4.What has been the impact of COVID-19 on the global kitchen towel market?
- 5.What is the breakup of the global kitchen towel market based on product type?
- 6.What is the breakup of the global kitchen towel market based on the end-use sector?
- 7.What is the breakup of the global kitchen towel market based on the distribution channel?
- 8.What are the key regions in the global kitchen towel market?
- 9.Who are the key players/companies in the global kitchen towel market?
Product Code: SR112025A1073
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Kitchen Towel Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Breakup by Product Type
- 5.5 Market Breakup by End-Use Sector
- 5.6 Market Breakup by Distribution Channel
- 5.7 Market Breakup by Region
- 5.8 Market Forecast
- 5.9 SWOT Analysis
- 5.9.1 Overview
- 5.9.2 Strengths
- 5.9.3 Weaknesses
- 5.9.4 Opportunities
- 5.9.5 Threats
- 5.10 Value Chain Analysis
- 5.10.1 Overview
- 5.10.2 Raw Material Procurement
- 5.10.3 Manufacturing
- 5.10.4 Marketing
- 5.10.5 Distribution
- 5.10.6 End-Use
- 5.11 Porters Five Forces Analysis
- 5.11.1 Overview
- 5.11.2 Bargaining Power of Buyers
- 5.11.3 Bargaining Power of Suppliers
- 5.11.4 Degree of Competition
- 5.11.5 Threat of New Entrants
- 5.11.6 Threat of Substitutes
- 5.12 Price Analysis
- 5.12.1 Key Price Indicators
- 5.12.2 Price Structure
- 5.12.3 Margin Analysis
6 Market Breakup by Product Type
- 6.1 Cloth-Based
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Paper-Based
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
7 Market Breakup by Distribution Channel
- 7.1 Supermarkets and Hypermarkets
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Convenience Stores
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Specialty Stores
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Online Stores
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
- 7.5 Others
- 7.5.1 Market Trends
- 7.5.2 Market Forecast
8 Market Breakup by End-Use Sector
- 8.1 Commercial
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Residential
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by Region
- 9.1 North America
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Europe
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Asia Pacific
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Middle East and Africa
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 Latin America
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
10 Kitchen Towel Manufacturing Process
- 10.1 Product Overview
- 10.2 Raw Material Requirements
- 10.3 Manufacturing Process
- 10.4 Key Success and Risk Factors
11 Competitive Landscape
- 11.1 Market Structure
- 11.2 Key Players
- 11.3 Profiles of Key Players
- 11.3.1 Kimberly-Clark Corporation
- 11.3.2 Koch Industries, Inc.
- 11.3.3 Procter and Gamble Corporation
- 11.3.4 Wausau Paper Corp. (Tork US)
- 11.3.5 Accrol Group Holdings Plc
- 11.3.6 Aldar Tissues Ltd.
- 11.3.7 Renova FPA SA
- 11.3.8 Rodriquez Pty. Ltd
- 11.3.9 Towel Depot, Inc.
- 11.3.10 WEPA Professional GmbH
Product Code: SR112025A1073
List of Figures
- Figure 1: Global: Kitchen Towel Market: Major Drivers and Challenges
- Figure 2: Global: Kitchen Towel Market: Sales Value (in Billion USD), 2019-2024
- Figure 3: Global: Kitchen Towel Market: Breakup by Product Type (in %), 2024
- Figure 4: Global: Kitchen Towel Market: Breakup by End-Use Sector (in %), 2024
- Figure 5: Global: Kitchen Towel Market: Breakup by Distribution Channel (in %), 2024
- Figure 6: Global: Kitchen Towel Market: Breakup by Region (in %), 2024
- Figure 7: Global: Kitchen Towel Market Forecast: Sales Value (in Billion USD), 2025-2033
- Figure 8: Kitchen Towel Market: Price Structure
- Figure 9: Global: Kitchen Towel Industry: SWOT Analysis
- Figure 10: Global: Kitchen Towel Industry: Value Chain Analysis
- Figure 11: Global: Kitchen Towel Industry: Porter's Five Forces Analysis
- Figure 12: Global: Kitchen Towel (Cloth-Based) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 13: Global: Kitchen Towel (Cloth-Based) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 14: Global: Kitchen Towel (Paper-Based) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 15: Global: Kitchen Towel (Paper-Based) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 16: Global: Kitchen Towel Market: Sales through Supermarkets and Hypermarkets (in Million USD), 2019 & 2024
- Figure 17: Global: Kitchen Towel Market Forecast: Sales through Supermarkets and Hypermarkets (in Million USD), 2025-2033
- Figure 18: Global: Kitchen Towel Market: Sales through Convenience Stores (in Million USD), 2019 & 2024
- Figure 19: Global: Kitchen Towel Market Forecast: Sales through Convenience Stores (in Million USD), 2025-2033
- Figure 20: Global: Kitchen Towel Market: Sales through Specialty Stores (in Million USD), 2019 & 2024
- Figure 21: Global: Kitchen Towel Market Forecast: Sales through Specialty Stores (in Million USD), 2025-2033
- Figure 22: Global: Kitchen Towel Market: Sales through Online Stores (in Million USD), 2019 & 2024
- Figure 23: Global: Kitchen Towel Market Forecast: Sales through Online Stores (in Million USD), 2025-2033
- Figure 24: Global: Kitchen Towel Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
- Figure 25: Global: Kitchen Towel Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
- Figure 26: Global: Kitchen Towel Market (in Commercial Sector): Sales Value (in Million USD), 2019 & 2024
- Figure 27: Global: Kitchen Towel Market Forecast (Commercial Sector): Sales Value (in Million USD), 2025-2033
- Figure 28: Global: Kitchen Towel Market (in Residential Sector): Sales Value (in Million USD), 2019 & 2024
- Figure 29: Global: Kitchen Towel Market Forecast (in Residential Sector): Sales Value (in Million USD), 2025-2033
- Figure 30: North America: Kitchen Towel Market: Sales Value (in Million USD), 2019 & 2024
- Figure 31: North America: Kitchen Towel Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 32: Europe: Kitchen Towel Market: Sales Value (in Million USD), 2019 & 2024
- Figure 33: Europe: Kitchen Towel Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 34: Asia Pacific: Kitchen Towel Market: Sales Value (in Million USD), 2019 & 2024
- Figure 35: Asia Pacific: Kitchen Towel Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 36: Middle East and Africa: Kitchen Towel Market: Sales Value (in Million USD), 2019 & 2024
- Figure 37: Middle East and Africa: Kitchen Towel Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 38: Latin America: Kitchen Towel Market: Sales Value (in Million USD), 2019 & 2024
- Figure 39: Latin America: Kitchen Towel Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 40: Kitchen Towel Manufacturing: Detailed Process Flow
List of Tables
- Table 1: Global: Kitchen Towel Market: Key Industry Highlights, 2024 & 2033
- Table 2: Global: Kitchen Towel Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
- Table 3: Global: Kitchen Towel Market Forecast: Breakup by End-Use Sector (in Million USD), 2025-2033
- Table 4: Global: Kitchen Towel Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
- Table 5: Global: Kitchen Towel Market Forecast: Breakup by Region (in Million USD), 2025-2033
- Table 6: Kitchen Towel Manufacturing: Raw Material Requirements
- Table 7: Global: Kitchen Towel Market: Competitive Structure
- Table 8: Global: Kitchen Towel Market: Key Players
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