PUBLISHER: IMARC | PRODUCT CODE: 1642776
PUBLISHER: IMARC | PRODUCT CODE: 1642776
The global frozen fruits and vegetables market size reached USD 27.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 33.7 Billion by 2033, exhibiting a growth rate (CAGR) of 2.3% during 2025-2033. The market is majorly driven by the increasing health consciousness, rising demand for convenience foods, continual advancements in freezing technology, expanding e-commerce platforms, rising demand for nutritious and long-lasting alternatives to fresh produce, and an enhanced focus on reducing food waste.
Frozen fruits and vegetables are rapidly gaining traction among consumers as they offer a wide range of advantages over the fresh produce. The technique employed in freezing fruits and vegetables assists in retaining the color, flavor and nutritive value of these products. It slows down the decomposition by turning the residual moisture into ice, which prevents the growth of bacteria. Frozen fruits and vegetables are also immune to spoilage that occurs on account of vigorous transportation and exposure to light, heat and dust. They offer numerous benefits which include low cost, easy preparation and availability during the off-season.
Due to long working hours, rising health consciousness and the increasing prevalence of lifestyle diseases, consumers are shifting to frozen fruits and vegetables as they do not need to be washed, peeled or chopped. Additionally, they help in minimizing the overall cooking time without affecting the nutritional intake. In line with this, manufacturers are launching unique product variants, incorporating herbs and spices from local produce, to widen their portfolio and attract a large consumer base. Further, inflating income levels of the middle-class population, especially in the Asian countries, is impelling the market growth. Moreover, consumers currently prefer to shop online and pay through their credit/debit cards to eliminate geographical limitations. This, in confluence with the burgeoning e-commerce industry, is providing a thrust to the market growth.
Frozen Fruits
Frozen Vegetables
The market is primarily dominated by frozen vegetables. This can be attributed to hectic lifestyles of consumers and the growing demand for easy-to-cook food products. Moreover, the increasing number of large retail chains and frequent usage of these vegetables in homes as well as restaurants is also boosting their overall sales.
Business-to-Consumer (B2C)
Supermarkets/Hypermarkets
Independent Retailers
Convenience Stores
Online
Others
Business-to-Business (B2B)
Based on the distribution channel, the market is dominated by the Business-to-Consumer (B2C) segment, wherein supermarkets/hypermarkets represent the leading subsegment.