PUBLISHER: IMARC | PRODUCT CODE: 1642498
PUBLISHER: IMARC | PRODUCT CODE: 1642498
India Beer Market Report by Product Type, Packaging, Production, Alcoholic Content, Flavor, Distribution Channel, and Region 2025-2033
The India beer market size reached INR 444.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach INR 802.5 Billion by 2033, exhibiting a growth rate (CAGR) of 6.72% during 2025-2033. The increasing preference for alcoholic beverages among consumers, especially millennials, during celebrations and social and cultural gatherings, the changing lifestyle of consumers, and the easy availability of products through online platforms represent some of the key factors driving the market.
The Rising Brand Consciousness Regarding Imported and Premium Beers Augmenting the Market Growth
Increasing brand consciousness regarding imported and premium beers is a key driver of growth in the Indian beer market. Consumers are increasingly interested in trying new and unique beers and are willing to pay a premium for high-quality, well-known brands. One of the major factors driving this trend is rapid globalization as it makes it easier for consumers to access a wider variety of beer worldwide. As a result, consumers are more knowledgeable about different beer styles and seek new and interesting options. Another factor driving growth in the premium beer market is the rise of craft brewing. Craft breweries are known for producing high-quality, unique beers that often command a higher price point than mass-produced beers. As a result, consumers are increasingly willing to pay more for these types of beers. The rise of e-commerce has also made it easier for consumers to purchase imported and premium beers. Online retailers provide a wider variety of beers than brick-and-mortar stores and often offer competitive pricing. Finally, social media has played a significant role in driving brand consciousness in the beer market. Consumers are increasingly sharing their experiences and opinions about different beers on social media platforms, which can help to raise awareness of lesser-known brands and drive demand for them.
Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is concentrated, with several large-, medium- and small-scale players currently operating in the India beer industry. The volume of new entrants in the beer industry is low due to high brand development and marketing cost, low market growth, long licensing, and an approval process. Manufacturers require economies of scale to remain profitable and high capital investments.
What is Beer?
Beer is an alcoholic beverage produced by brewing a combination of malted barley, rice, corn, and other cereals. The ingredients used in beer manufacturing include cereals, hops, yeast, water, adjuncts, and additives. While barley is the most commonly used grain for making beer, the brewmaster may select other grains. The beer production process involves several stages, including germination of the grains, malting, mashing, lautering with water, brewing in a brewer kettle with hops, followed by fermentation, clarification, priming, pasteurization, and carbonation. The robust growth of beer market in India can be attributed to the rising health consciousness of the population. The alcoholic beverage manufacturers aim to cater to the growing health consciousness by making it a major marketing objective to sustain the industry's growth momentum in India.
The COVID-19 Impact:
During the pandemic, breweries experienced a significant reduction in production and were forced to close their taprooms and dining rooms due to lockdowns. The closure of production sites resulted in substantial losses of raw materials and finished products that could not reach retail. The pandemic also disrupted the procurement of raw materials, shut down factories, and led to a production shortage. The shortage of manpower in manufacturing industries due to reverse migration and disruptions in the supply chain, including inter-state and inter-border transportation bans, further impacted the beer market in India. The restrictions on on-road movement disrupted the distribution of beers and raw materials. However, leading beer companies strengthened their logistics and transport services, which slowly helped regain the market post-pandemic. Although opportunities emerged for premiumization, local provenance, and online sales, the on-premises side of the industry, such as hotels, restaurants, bars, pubs, and microbreweries, faced continued challenges due to the ban on on-premises liquor consumption during the nationwide lockdown. The pandemic led to job losses, salary cuts, and lower disposable incomes, which reduced the pace of the shift to beers and premium beer categories in the short term. However, the outlook for beer remains promising in the medium to long term. The Indian beer industry suffered during the first and second waves of COVID-19 but saw a quick revival post-pandemic. The industry evolved from manufacturing standard beers to flavored and various beers in line with changing consumer preferences. The beer industry has been moving smoothly in India for decades, as beer consumption has always been associated with friendly gatherings and parties.
India Beer Market Trends:
The growth of the beer market in India can be attributed to the increasing preference for alcoholic beverages, particularly among millennials, during various social and cultural events. This trend is supported by consumers' changing lifestyles and rising brand consciousness regarding premium and imported beers. Furthermore, the adoption of canned beer due to its longer shelf-life and convenient handling and transportation is positively impacting the market growth. Innovations in product offerings, such as freshly brewed and on-tap beers, and customized and tropical flavors like peach, strawberry, apple, lime, and pineapple from micro and craft breweries, are providing further momentum to the market growth. The market is also being driven by the easy availability of products through online platforms and the increasing purchasing power of consumers.
India Beer Industry Segmentation:
Product Type Insights:
- Standard Lager
- Premium Lager
- Specialty Beer
- Others
Packaging Insights:
- Glass
- PET Bottle
- Metal Can
- Others
Production Insights:
- Macro-Brewery
- Micro-Brewery
- Others
Alcoholic Content Insights:
- High
- Low
- Alcohol Free
Flavor Insights:
- Flavored
- Unflavored
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- On-Trades
- Specialty Stores
- Convenience Stores
- Others
Region Insights:
- North India
- West and Central India
- South India
- East India
- The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India. According to the report, South India was the largest market for beer. The party culture is slowly picking up in Hyderabad. The state and beer sales have always been high due to its lower price tag, easy availability, and a perception of low alcohol content. Thus, proliferating the market growth in the region. The consumption of alcohol in Andhra Pradesh has come down significantly in the last three years due to periodic price increases by the state government. Recently, Chennai has brought in a few Japanese and German brands to augment its wheat beer choices, which are expensive compared to the existing beer choices. Thus, continuing these product launches in the region is expected to aggravate the market growth further during the forecast period.
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the India beer market. Some of the companies covered in the report include:
- Anheuser-Bush InBev SA NV
- Arbor Brewing Company India
- B9 Beverages Private Limited
- Carlsberg India Private Limited
- Devans Modern Breweries Ltd.
- Gateway Brewing Company
- SOM Distilleries And Breweries Limited
- Sona Beverages Private Limited
- United Breweries Limited (Heineken N.V.)
- White Rhino Brewing Co.
Key Questions Answered in This Report
- 1. How big is the beer market in India?
- 2. What is the expected growth rate of the India beer market during 2025-2033?
- 3. What are the key factors driving the India beer market?
- 4. What has been the impact of COVID-19 on the India beer market?
- 5. What is the breakup of the India beer market based on the product type?
- 6. What is the breakup of the India beer market based on the packaging?
- 7. What is the breakup of the India beer market based on the production?
- 8. What is the breakup of the India beer market based on the alcohol content?
- 9. What is the breakup of the India beer market based on the flavor?
- 10. What is the breakup of the India beer market based on the distribution channel?
- 11. What are the key regions in the India beer market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 India Beer Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Product Type
- 6.1 Standard Lager
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Premium Lager
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Specialty Beer
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Others
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
7 Market Breakup by Packaging
- 7.1 Glass
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 PET Bottle
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Metal Can
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Others
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
8 Market Breakup by Production
- 8.1 Macro-Brewery
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Micro-Brewery
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Others
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
9 Market Breakup by Alcohol Content
- 9.1 High
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Low
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Alcohol Free
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
10 Market Breakup by Flavor
- 10.1 Unflavored
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
- 10.2 Flavored
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
11 Market Breakup by Distribution Channel
- 11.1 Supermarkets and Hypermarkets
- 11.1.1 Market Trends
- 11.1.2 Market Forecast
- 11.2 On-Trades
- 11.2.1 Market Trends
- 11.2.2 Market Forecast
- 11.3 Specialty Stores
- 11.3.1 Market Trends
- 11.3.2 Market Forecast
- 11.4 Convenience Stores
- 11.4.1 Market Trends
- 11.4.2 Market Forecast
- 11.5 Others
- 11.5.1 Market Trends
- 11.5.2 Market Forecast
12 Market Breakup by Region
- 12.1 North India
- 12.1.1 Market Trends
- 12.1.2 Market Breakup by State
- 12.1.3 Market Forecast
- 12.2 West and Central India
- 12.2.1 Market Trends
- 12.2.2 Market Breakup by State
- 12.2.3 Market Forecast
- 12.3 South India
- 12.3.1 Market Trends
- 12.3.2 Market Breakup by State
- 12.3.3 Market Forecast
- 12.4 East India
- 12.4.1 Market Trends
- 12.4.2 Market Breakup by State
- 12.4.3 Market Forecast
13 SWOT Analysis
- 13.1 Overview
- 13.2 Strengths
- 13.3 Weaknesses
- 13.4 Opportunities
- 13.5 Threats
14 Value Chain Analysis
15 Porters Five Forces Analysis
- 15.1 Overview
- 15.2 Bargaining Power of Buyers
- 15.3 Bargaining Power of Suppliers
- 15.4 Degree of Competition
- 15.5 Threat of New Entrants
- 15.6 Threat of Substitutes
16 Price Analysis
17 Policy and Regulatory Landscape
18 Competitive Landscape
- 18.1 Market Structure
- 18.2 Key Players
- 18.3 Profiles of Key Players
- 18.3.1 Anheuser-Bush InBev SA NV
- 18.3.2 Arbor Brewing Company India
- 18.3.3 B9 Beverages Private Limited
- 18.3.4 Carlsberg India Private Limited
- 18.3.5 Devans Modern Breweries Ltd.
- 18.3.6 Gateway Brewing Company
- 18.3.7 SOM Distilleries And Breweries Limited
- 18.3.8 Sona Beverages Private Limited
- 18.3.9 United Breweries Limited (Heineken N.V.)
- 18.3.10 White Rhino Brewing Co.
List of Figures
- Figure 1: India: Beer Market: Major Drivers and Challenges
- Figure 2: India: Beer Market: Sales Value (in Billion INR), 2019-2024
- Figure 3: India: Beer Market Forecast: Sales Value (in Billion INR), 2025-2033
- Figure 4: India: Beer Market: Breakup by Product Type (in %), 2024
- Figure 5: India: Beer Market: Breakup by Packaging (in %), 2024
- Figure 6: India: Beer Market: Breakup by Production (in %), 2024
- Figure 7: India: Beer Market: Breakup by Alcohol Content (in %), 2024
- Figure 8: India: Beer Market: Breakup by Flavor (in %), 2024
- Figure 9: India: Beer Market: Breakup by Distribution Channel (in %), 2024
- Figure 10: India: Beer Market: Breakup by Region (in %), 2024
- Figure 11: India: Beer (Standard Lager) Market: Sales Value (in Million INR), 2019 & 2024
- Figure 12: India: Beer (Standard Lager) Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 13: India: Beer (Premium Lager) Market: Sales Value (in Million INR), 2019 & 2024
- Figure 14: India: Beer (Premium Lager) Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 15: India: Beer (Specialty Beer) Market: Sales Value (in Million INR), 2019 & 2024
- Figure 16: India: Beer (Specialty Beer) Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 17: India: Beer (Other Product Types) Market: Sales Value (in Million INR), 2019 & 2024
- Figure 18: India: Beer (Other Product Types) Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 19: India: Beer (Glass) Market: Sales Value (in Million INR), 2019 & 2024
- Figure 20: India: Beer (Glass) Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 21: India: Beer (PET Bottle) Market: Sales Value (in Million INR), 2019 & 2024
- Figure 22: India: Beer (PET Bottle) Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 23: India: Beer (Metal Can) Market: Sales Value (in Million INR), 2019 & 2024
- Figure 24: India: Beer (Metal Can) Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 25: India: Beer (Other Packaging Types) Market: Sales Value (in Million INR), 2019 & 2024
- Figure 26: India: Beer (Other Packaging Types) Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 27: India: Beer (Macro-Brewery) Market: Sales Value (in Million INR), 2019 & 2024
- Figure 28: India: Beer (Macro-Brewery) Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 29: India: Beer (Micro-Brewery) Market: Sales Value (in Million INR), 2019 & 2024
- Figure 30: India: Beer (Micro-Brewery) Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 31: India: Beer (Other Production Types) Market: Sales Value (in Million INR), 2019 & 2024
- Figure 32: India: Beer (Other Production Types) Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 33: India: Beer (High) Market: Sales Value (in Million INR), 2019 & 2024
- Figure 34: India: Beer (High) Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 35: India: Beer (Low) Market: Sales Value (in Million INR), 2019 & 2024
- Figure 36: India: Beer (Low) Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 37: India: Beer (Alcohol Free) Market: Sales Value (in Million INR), 2019 & 2024
- Figure 38: India: Beer (Alcohol Free) Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 39: India: Beer (Unflavored) Market: Sales Value (in Million INR), 2019 & 2024
- Figure 40: India: Beer (Unflavored) Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 41: India: Beer (Flavored) Market: Sales Value (in Million INR), 2019 & 2024
- Figure 42: India: Beer (Flavored) Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 43: India: Beer (Supermarkets and Hypermarkets) Market: Sales Value (in Million INR), 2019 & 2024
- Figure 44: India: Beer (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 45: India: Beer (On-Trades) Market: Sales Value (in Million INR), 2019 & 2024
- Figure 46: India: Beer (On-Trades) Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 47: India: Beer (Specialty Stores) Market: Sales Value (in Million INR), 2019 & 2024
- Figure 48: India: Beer (Specialty Stores) Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 49: India: Beer (Convenience Stores) Market: Sales Value (in Million INR), 2019 & 2024
- Figure 50: India: Beer (Convenience Stores) Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 51: India: Beer (Other Distribution Channels) Market: Sales Value (in Million INR), 2019 & 2024
- Figure 52: India: Beer (Other Distribution Channels) Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 53: North India: Beer Market: Sales Value (in Million INR), 2019 & 2024
- Figure 54: North India: Beer Market: Breakup by State (in %), 2024
- Figure 55: North India: Beer Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 56: West and Central India: Beer Market: Sales Value (in Million INR), 2019 & 2024
- Figure 57: West and Central India: Beer Market: Breakup by State (in %), 2024
- Figure 58: West and Central India: Beer Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 59: South India: Beer Market: Sales Value (in Million INR), 2019 & 2024
- Figure 60: South India: Beer Market: Breakup by State (in %), 2024
- Figure 61: South India: Beer Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 62: East India: Beer Market: Sales Value (in Million INR), 2019 & 2024
- Figure 63: East India: Beer Market: Breakup by State (in %), 2024
- Figure 64: East India: Beer Market Forecast: Sales Value (in Million INR), 2025-2033
- Figure 65: India: Beer Industry: SWOT Analysis
- Figure 66: India: Beer Industry: Value Chain Analysis
- Figure 67: India: Beer Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: India: Beer Market: Key Industry Highlights, 2024 and 2033
- Table 2: India: Beer Market Forecast: Breakup by Product Type (in Million INR), 2025-2033
- Table 3: India: Beer Market Forecast: Breakup by Packaging (in Million INR), 2025-2033
- Table 4: India: Beer Market Forecast: Breakup by Production (in Million INR), 2025-2033
- Table 5: India: Beer Market Forecast: Breakup by Alcohol Content (in Million INR), 2025-2033
- Table 6: India: Beer Market Forecast: Breakup by Flavor (in Million INR), 2025-2033
- Table 7: India: Beer Market Forecast: Breakup by Distribution Channel (in Million INR), 2025-2033
- Table 8: India: Beer Market Forecast: Breakup by Region (in Million INR), 2025-2033
- Table 9: India: Beer Market: Competitive Structure
- Table 10: India: Beer Market: Key Players
