PUBLISHER: IMARC | PRODUCT CODE: 1636327
PUBLISHER: IMARC | PRODUCT CODE: 1636327
The global exhibition organizing market size reached USD 33.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 47.4 Billion by 2033, exhibiting a growth rate (CAGR) of 3.72% during 2025-2033. The increasing number of different events, government initiatives to organize exhibitions supporting artisans, and the rising usage of social media for promotional purposes, represent some of the key factors driving the market growth.
An exhibition refers to an organized presentation and display of an exquisite selection of products and services. It assists in attracting a wider number of visitors and building new customer relationships. It is usually organized within an educational and cultural setting, including a library, museum, art gallery, park, and hall. An exhibition is organized by planning a theme, finding locations and sponsors, marketing, generating sales, promoting, delivering a message, and building a brand. It is arranged by specialists to simplify the entire event, including the preparation, planning, and post-event stages. It provides the possibility to bring suppliers, buyers, purchase influencers, consultants, and the media together.
The increasing number of events, art and commercial exhibitions, and trade fairs represent one of the major factors driving the demand for exhibition organizing around the world. Moreover, the rising popularity of virtual events in small and medium-scale enterprises (SMEs) on account of rapid digitization and the increasing adoption of the remote working module is favoring the growth of the market. These events rely on numerous collaborative tools, including polling, announcements, live chats, and live questions and answers (Q&A) columns, to improve the efficiency of the exhibition. In addition, the growing demand for exhibition management services and the emerging trend of theme parties are influencing the market positively. Apart from this, several exhibition organizers are focusing on using social media for various promotional activities like celebrity endorsements, branding, and event invitations. Furthermore, the growing number of professional exhibition planners to address the evolving needs of clients is creating a positive outlook for the market. Besides this, governing agencies of numerous countries are undertaking initiatives to organize exhibitions supporting artisans with design and promoting culture. They are also collaborating with social media influencers to promote exhibitions. Additionally, the increasing use of guest data for personalized services is propelling the growth of the market. Exhibition organizers and hotels are connecting via the social media profiles of guests as this helps them provide services according to the requirements of the guests, which include early and late check-in facilities for the convenience of guests. Such services offered by exhibition organizers and hotels to their guests drive them to revisit the same venue and hotel, which is anticipated to provide a favorable outlook to the market.
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