PUBLISHER: IMARC | PRODUCT CODE: 1636076
PUBLISHER: IMARC | PRODUCT CODE: 1636076
Home Care Market Report by Product Type (Kitchen Care, Household Care, Bathroom Care, Laundry Care, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and Region 2025-2033
The global home care market size reached USD 163.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 227.3 Billion by 2033, exhibiting a growth rate (CAGR) of 3.62% during 2025-2033. The rising consumer awareness towards personal hygiene, along with the development of cost-effective and efficient home care products that can be extensively used in a wide array of household applications, is stimulating the market growth.
Home care products are utilized for cleaning homes and making them more hygienic. They comprise laundry detergents, disinfectants, bleaches, dishwashing products, air treatment products, stain removers, and floor, glass, surface and toilet cleaners that help control allergens like dust and mold. In addition, chlorinated home care products rely on the disinfectant qualities of chlorine-based cleaners to prevent seasonal flu outbreaks and foodborne illnesses. At present, there is a rise in the adoption of hygienic practices among the masses on account of the coronavirus disease (COVID-19) outbreak, which is catalyzing the demand for home care products around the world.
Home Care Market Trends:
The escalating demand for home care products to maintain a disease-free environment at home represents one of the key factors driving the market. Moreover, there is an increase in the demand for creating an alluring ambiance. This, coupled with the rising prevalence of diseases caused due to bacteria and other micro-organisms, is propelling the growth of the market. In addition, the growing demand for innovative home care products, such as vacuums, window cleaner robots, robot mops, multipurpose cleaning kits, grout brushes, fan dusters, and air purifiers, is positively influencing the market. Besides this, the escalating demand for organic home care products to reduce the risk of indoor air pollution is offering lucrative growth opportunities to industry investors. Apart from this, key market players are extensively investing in research and development (R&D) activities to introduce new home care products with attractive fragrances, inclusive prices, and high efficiency, which is bolstering the market growth. Other growth-inducing factors are easy availability of affordable and environment-friendly products, changing lifestyles, rapid urbanization, new product development, and inflating income levels of individuals.
Key Market Segmentation:
Breakup by Product Type:
Kitchen Care
Household Care
Bathroom Care
Laundry Care
Others
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Alicorp SAA, Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Kao Corporation, Reckitt Benckiser Group PLC, S.C. Johnson & Son Inc., The Clorox Company, The Procter & Gamble Company and Unilever plc.
Key Questions Answered in This Report
- 1. What was the size of the global home care market in 2024?
- 2. What is the expected growth rate of the global home care market during 2025-2033?
- 3. What has been the impact of COVID-19 on the global home care market?
- 4. What are the key factors driving the global home care market?
- 5. What is the breakup of the global home care market based on the product type?
- 6. What is the breakup of the global home care market based on the distribution channel?
- 7. What are the key regions in the global home care market?
- 8. Who are the key players/companies in the global home care market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Home Care Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Product Type
- 6.1 Kitchen Care
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Household Care
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Bathroom Care
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Laundry Care
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
- 6.5 Others
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
7 Market Breakup by Distribution Channel
- 7.1 Supermarkets and Hypermarkets
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Convenience Stores
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Online Stores
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Others
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
8 Market Breakup by Region
- 8.1 North America
- 8.1.1 United States
- 8.1.1.1 Market Trends
- 8.1.1.2 Market Forecast
- 8.1.2 Canada
- 8.1.2.1 Market Trends
- 8.1.2.2 Market Forecast
- 8.1.1 United States
- 8.2 Asia-Pacific
- 8.2.1 China
- 8.2.1.1 Market Trends
- 8.2.1.2 Market Forecast
- 8.2.2 Japan
- 8.2.2.1 Market Trends
- 8.2.2.2 Market Forecast
- 8.2.3 India
- 8.2.3.1 Market Trends
- 8.2.3.2 Market Forecast
- 8.2.4 South Korea
- 8.2.4.1 Market Trends
- 8.2.4.2 Market Forecast
- 8.2.5 Australia
- 8.2.5.1 Market Trends
- 8.2.5.2 Market Forecast
- 8.2.6 Indonesia
- 8.2.6.1 Market Trends
- 8.2.6.2 Market Forecast
- 8.2.7 Others
- 8.2.7.1 Market Trends
- 8.2.7.2 Market Forecast
- 8.2.1 China
- 8.3 Europe
- 8.3.1 Germany
- 8.3.1.1 Market Trends
- 8.3.1.2 Market Forecast
- 8.3.2 France
- 8.3.2.1 Market Trends
- 8.3.2.2 Market Forecast
- 8.3.3 United Kingdom
- 8.3.3.1 Market Trends
- 8.3.3.2 Market Forecast
- 8.3.4 Italy
- 8.3.4.1 Market Trends
- 8.3.4.2 Market Forecast
- 8.3.5 Spain
- 8.3.5.1 Market Trends
- 8.3.5.2 Market Forecast
- 8.3.6 Russia
- 8.3.6.1 Market Trends
- 8.3.6.2 Market Forecast
- 8.3.7 Others
- 8.3.7.1 Market Trends
- 8.3.7.2 Market Forecast
- 8.3.1 Germany
- 8.4 Latin America
- 8.4.1 Brazil
- 8.4.1.1 Market Trends
- 8.4.1.2 Market Forecast
- 8.4.2 Mexico
- 8.4.2.1 Market Trends
- 8.4.2.2 Market Forecast
- 8.4.3 Others
- 8.4.3.1 Market Trends
- 8.4.3.2 Market Forecast
- 8.4.1 Brazil
- 8.5 Middle East and Africa
- 8.5.1 Market Trends
- 8.5.2 Market Breakup by Country
- 8.5.3 Market Forecast
9 SWOT Analysis
- 9.1 Overview
- 9.2 Strengths
- 9.3 Weaknesses
- 9.4 Opportunities
- 9.5 Threats
10 Value Chain Analysis
11 Porters Five Forces Analysis
- 11.1 Overview
- 11.2 Bargaining Power of Buyers
- 11.3 Bargaining Power of Suppliers
- 11.4 Degree of Competition
- 11.5 Threat of New Entrants
- 11.6 Threat of Substitutes
12 Price Analysis
13 Competitive Landscape
- 13.1 Market Structure
- 13.2 Key Players
- 13.3 Profiles of Key Players
- 13.3.1 Alicorp SAA
- 13.3.1.1 Company Overview
- 13.3.1.2 Product Portfolio
- 13.3.1.3 Financials
- 13.3.2 Church & Dwight Co. Inc.
- 13.3.2.1 Company Overview
- 13.3.2.2 Product Portfolio
- 13.3.2.3 Financials
- 13.3.2.4 SWOT Analysis
- 13.3.3 Henkel AG & Co. KGaA
- 13.3.3.1 Company Overview
- 13.3.3.2 Product Portfolio
- 13.3.3.3 Financials
- 13.3.4 Kao Corporation
- 13.3.4.1 Company Overview
- 13.3.4.2 Product Portfolio
- 13.3.4.3 Financials
- 13.3.4.4 SWOT Analysis
- 13.3.5 Reckitt Benckiser Group PLC
- 13.3.5.1 Company Overview
- 13.3.5.2 Product Portfolio
- 13.3.5.3 Financials
- 13.3.5.4 SWOT Analysis
- 13.3.6 S.C. Johnson & Son Inc.
- 13.3.6.1 Company Overview
- 13.3.6.2 Product Portfolio
- 13.3.6.3 SWOT Analysis
- 13.3.7 The Clorox Company
- 13.3.7.1 Company Overview
- 13.3.7.2 Product Portfolio
- 13.3.7.3 Financials
- 13.3.7.4 SWOT Analysis
- 13.3.8 The Procter & Gamble Company
- 13.3.8.1 Company Overview
- 13.3.8.2 Product Portfolio
- 13.3.8.3 Financials
- 13.3.8.4 SWOT Analysis
- 13.3.9 Unilever plc
- 13.3.9.1 Company Overview
- 13.3.9.2 Product Portfolio
- 13.3.9.3 Financials
- 13.3.1 Alicorp SAA
List of Figures
- Figure 1: Global: Home Care Market: Major Drivers and Challenges
- Figure 2: Global: Home Care Market: Sales Value (in Billion USD), 2019-2024
- Figure 3: Global: Home Care Market Forecast: Sales Value (in Billion USD), 2025-2033
- Figure 4: Global: Home Care Market: Breakup by Product Type (in %), 2024
- Figure 5: Global: Home Care Market: Breakup by Distribution Channel (in %), 2024
- Figure 6: Global: Home Care Market: Breakup by Region (in %), 2024
- Figure 7: Global: Home Care (Kitchen Care) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 8: Global: Home Care (Kitchen Care) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 9: Global: Home Care (Household Care) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 10: Global: Home Care (Household Care) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 11: Global: Home Care (Bathroom Care) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 12: Global: Home Care (Bathroom Care) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 13: Global: Home Care (Laundry Care) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 14: Global: Home Care (Laundry Care) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 15: Global: Home Care (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 16: Global: Home Care (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 17: Global: Home Care (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 18: Global: Home Care (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 19: Global: Home Care (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 20: Global: Home Care (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 21: Global: Home Care (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 22: Global: Home Care (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 23: Global: Home Care (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 24: Global: Home Care (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 25: North America: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 26: North America: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 27: United States: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 28: United States: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 29: Canada: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 30: Canada: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 31: Asia-Pacific: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 32: Asia-Pacific: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 33: China: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 34: China: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 35: Japan: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 36: Japan: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 37: India: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 38: India: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 39: South Korea: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 40: South Korea: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 41: Australia: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 42: Australia: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 43: Indonesia: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 44: Indonesia: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 45: Others: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 46: Others: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 47: Europe: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 48: Europe: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 49: Germany: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 50: Germany: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 51: France: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 52: France: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 53: United Kingdom: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 54: United Kingdom: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 55: Italy: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 56: Italy: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 57: Spain: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 58: Spain: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 59: Russia: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 60: Russia: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 61: Others: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 62: Others: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 63: Latin America: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 64: Latin America: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 65: Brazil: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 66: Brazil: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 67: Mexico: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 68: Mexico: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 69: Others: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 70: Others: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 71: Middle East and Africa: Home Care Market: Sales Value (in Million USD), 2019 & 2024
- Figure 72: Middle East and Africa: Home Care Market: Breakup by Country (in %), 2024
- Figure 73: Middle East and Africa: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 74: Global: Home Care Industry: SWOT Analysis
- Figure 75: Global: Home Care Industry: Value Chain Analysis
- Figure 76: Global: Home Care Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Home Care Market: Key Industry Highlights, 2024 and 2033
- Table 2: Global: Home Care Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
- Table 3: Global: Home Care Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
- Table 4: Global: Home Care Market Forecast: Breakup by Region (in Million USD), 2025-2033
- Table 5: Global: Home Care Market: Competitive Structure
- Table 6: Global: Home Care Market: Key Players
