PUBLISHER: IMARC | PRODUCT CODE: 1636064
PUBLISHER: IMARC | PRODUCT CODE: 1636064
The global macarons market size reached USD 1,077.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,715.4 Million by 2033, exhibiting a growth rate (CAGR) of 5.03% during 2025-2033. The rising awareness about the benefits of macarons, wide availability of macarons through online and offline distribution channels, and the growing number of restaurants, cafes, and bakeries represent some of the key factors positively influencing the market demand.
A macaron is a meringue-based sandwich cookie manufactured with almond flour, egg whites, powdered sugar, and food coloring. It has a smooth top, ruffled edges, and a flat bottom and filled with buttercream, ganache, and fruit-based jam. It is moist, slightly cakey, and chewy and can be decorated with chopped almonds, walnuts, raisins, or cherry bits. It can be added to ice creams, pie fillings, and puddings to enhance their taste and texture. It acts as a quick energy source and nutrition and a rich source of vitamin E, magnesium, and potassium, which assists in maintaining a healthy immune system. As it can be consumed by individuals suffering from celiac disease or gluten sensitivity, the demand for macaron is rising across the globe.
At present, there is a rise in the demand for macarons among the masses around the world to avoid gluten. This, along with the thriving food and beverage (F&B) industry, represents one of the key factors supporting the growth of the market. Besides this, the increasing need for transparency of ingredients in desserts is offering lucrative growth opportunities to industry investors. In addition, key market players are preparing macarons with natural, additive-free, and organic ingredients. They are also using plant-based colorants to provide appropriate color to macarons, which is contributing to the growth of the market. Moreover, there is an increase in the demand for keto macarons with low carbs and calorie content among health-conscious consumers across the globe. This, coupled with the rising awareness among the masses about the benefits of consuming macarons, is strengthening the growth of the market. Apart from this, the wide availability of macarons through online and offline distribution channels, along with increasing online shopping activities, is impelling the growth of the market. The growing utilization of macarons as a premium gift item is also offering a favorable market outlook. Additionally, the escalating demand for high-quality baked food products, along with inflating income levels of individuals, is positively influencing the market. Furthermore, the growing number of restaurants, cafes, and bakeries serving macarons is bolstering the growth of the market.
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