PUBLISHER: IMARC | PRODUCT CODE: 1636036
PUBLISHER: IMARC | PRODUCT CODE: 1636036
The global cake mixes market size reached USD 1.61 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.09 Billion by 2033, exhibiting a growth rate (CAGR) of 2.88% during 2025-2033. The increasing demand for decadent food products, easy availability via online apps, and the launch of new variants represent some of the key factors driving the market.
Cake mixes are premixes that allow baking of a cake quickly and easily. They generally involve dry ingredients, such as flour, baking powder, baking soda, yeast, salt, sugar, leavening agents, and other flavoring agents. They also require wet ingredients like eggs, water, milk, and other flavorings. They are used to make different cakes, including chocolate, vanilla, and lemon. As they generally come in a box and are convenient and easy to use, the demand for cake mixes is rising across the globe. At present, key players are offering customizable cake mixes that allow individuals to add different ingredients or choose from a variety of mix-ins to bake a unique cake.
The increasing demand for decadent food products and the growing number of ceremonial occasions, such as birthdays, weddings, and anniversaries, represent one of the major factors bolstering the market growth around the world. Moreover, rapid urbanization, the rising working population, and expanding purchasing power of consumers are driving the sales of cake mixes worldwide. In addition, quick service resteraunts (QSRs) are using these mixes to make several innovative and exotic recipes, which is favoring the market growth. Apart from this, key players are introducing vegan, plant-based, gluten and sugar free variants in multiple flavors, such as matcha, cheese, and lavender, to expand their product portfolio and increase the existing consumer base. They are investing in advertising campaigns, such as celebrity and influencer endorsements, for improving their existing sales and profitability. Due to the increasing health consciousness among consumers, several manufacturers are also developing cake mixes using healthier ingredients, such as whole wheat flour and oats. This, coupled with the rising demand for healthy bakery products on account of changing eating habits and the surging prevalence of lifestyle diseases like obesity and diabetes, is strengthening the growth of the market. Furthermore, the growing number of hypermarkets, supermarkets, convenience stores, and grocery stores is offering an easy accessibility to cake mixes. Besides this, the expanding number of online shopping applications that provide a wider collection of cake mixes supported by doorstep delivery and numerous payment methods is creating a positive outlook for the market.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.