PUBLISHER: IMARC | PRODUCT CODE: 1635999
PUBLISHER: IMARC | PRODUCT CODE: 1635999
The global baby oil market size reached USD 3.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.0 Billion by 2033, exhibiting a growth rate (CAGR) of 5.34% during 2025-2033. The increasing parental concerns, the introduction of herbal and organic product variants, and rising expenditure capacities represent some of the key factors driving the market.
Baby oil is a clear, moisturizing liquid used to soothe and smooth delicate baby skin. It is made up of mineral oil containing a non-comedogenic ingredient that creates a barrier for the skin to lock-in moisture. It is commonly available in mustard, almond, tea tree and olive oil variants. Baby oil is mainly used for massaging the hair and body of babies as it assists in improving baby skin externally and internally. It also helps plump and smooth the skin by sealing in moisture all over the body to help treat diaper rash. Baby oil offers various advantages, such as strengthening the baby's bones and muscles and improving digestion, sleep, skin texture, and hair growth.
The increasing parental concerns for the well-being of babies across the globe is one of the key factors driving the market growth. Regular massage with baby oil keeps the child's skin delicate, smooth, and supple and prevents the skin from outer harm by making a defensive shield around baby's body. This has resulted in the widespread product adoption, which, in turn, is favoring the market growth. Apart from this, the introduction of herbal and organic product variants manufactured using natural coconut oil and other herbal ingredients that helps in improving blood circulation in the body is providing an impetus to the market growth. Moreover, the widespread product adoption for massaging the hair of babies to stimulate the production of the feel-good hormone oxytocin, that aids in relaxing them, is facilitating the market growth. Along with this, the launch of vegan and hypoallergenic-friendly oils that help soothe the symptoms of an allergy and are also available in various fragrances is positively influencing the market growth. The market is also driven by the enhanced focus on baby hygiene among individuals and an overall increase in the demand for baby care products. Other factors, including the rising expenditure capacities of consumers, the easy product availability across e-commerce platforms, and increasing promotional activities, such as advertisement on social media platforms and celebrity endorsements, to expand the market reach, are anticipated to drive the market toward growth.
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