PUBLISHER: IMARC | PRODUCT CODE: 1635924
PUBLISHER: IMARC | PRODUCT CODE: 1635924
The global retail ready packaging market size reached USD 79.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 114.5 Billion by 2033, exhibiting a growth rate (CAGR) of 4.01% during 2025-2033. The significant expansion of the retail industry, supportive government initiatives and policies, growing demand for the e-commerce sector, and the expanding product application in the pharmaceutical sector represent some of the key factors driving the North America market share.
Retail ready packaging (RRP), also known as shelf-ready packaging, is a secondary packaging solution that aids in optimizing stock. It includes pallet displays, case stackers, and counter displays, which are commonly manufactured using plastic, paper, and paperboards. It is lightweight, appealing to the eyes, and reduces the time needed to unpack products and set up displays. It offers numerous other advantages, such as easy handling and replenishment, and helps in effective brand promotion, improving product identification and shelf-life, and protecting the packed fragile items from mechanical stress while transporting them from one place to another. Besides this, it aids in reducing packaging waste, eliminating the need for external secondary packaging materials, and minimizing labor and overall operation costs. At present, it is extensively used in the food and beverage (F&B) industry across the globe to keep moisture away and retain the aroma and flavor of packed items for a long time.
The growing working population and the escalating demand for processed foods and beverages around the world are among the major factors currently positively influencing the market. In addition, considerable growth in the food and beverage (F&B) industry, coupled with the expansion of fast-food restaurants, hotels, cloud kitchens, and cafes, is catalyzing the demand for retail ready packaging solutions. Apart from this, rapid urbanization, industrialization, and the expansion of manufacturing units, along with the rising need for convenient shipping and packaging materials across different industry verticals, are contributing to the market growth. Furthermore, the escalating demand for consumer electronics worldwide and the widespread utilization of retail ready packaging materials in the electronics industry to prevent handling and storage damages during transportation is offering a favorable market outlook. Additionally, the growing prevalence of various chronic diseases is resulting in the rising requirement for efficient packaging products in the pharmaceutical industry to cushion and safeguard medicines from unfavorable climatic conditions. This, in turn, is offering lucrative growth opportunities to manufacturers. Moreover, the key players are continuously investing in marketing strategies, such as mergers and acquisitions (M&A), expansions, collaborations, and partnerships with global companies to expand their market reach and consumer base.
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