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PUBLISHER: IMARC | PRODUCT CODE: 1561535
PUBLISHER: IMARC | PRODUCT CODE: 1561535
Premium Messaging Market Report by Type, Tools, End User, and Region 2024-2032
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PAGES: 147 Pages
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The global premium messaging market size reached US$ 77.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 116.4 Billion by 2032, exhibiting a growth rate (CAGR) of 4.5% during 2024-2032.
Premium messaging refers to a service wherein Short Message Service (SMS) is sent using a unique short code. Its subscription requires an additional fee compared to the standard messaging rate, which is billed into the user's mobile credits. It gives access to various information and services, including routes, quizzes, music, translations, ringtones, phone numbers, search results, contest games, chat sessions, background images, and stock exchange prices, using speed dial numbers. Nowadays, these services operate on-demand and at a predetermined frequency, such as flight delays and sports results.
Premium Messaging Market Trends:
A significant increase in the number of mobile subscribers, along with the surging adoption of two-factor authentication, represents one of the key factors positively influencing the market. Moreover, enterprises are utilizing cloud application programming interface (API) with embedded contextual communications for applications, such as field service software and customer relationship management (CRM). This is aiding in registering users, enhancing customer interaction, and sending status updates on pending services globally. In addition, premium messaging can be used for charity and voting activities. For instance, subscribers can easily send an SMS message to donate funds and help people in need during a natural disaster. It also provides the benefits of weather alerts, transport updates, and reverse charge phone calls. Apart from this, the rising prevalence of medical conditions is expanding the use of premium messaging in the healthcare industry for automatic reminders about upcoming appointments and hassle-free communication. Furthermore, it is employed in the banking, financial services, and insurance (BFSI) sector across the globe to enhance internal and external communications with staff, automate back-end IT processes, and improve customer relations and services.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global premium messaging market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type, tools and end user.
Breakup by Type:
- A2P Messaging
- P2A Messaging
Breakup by Tools:
- Cloud API Messaging Platform
- Traditional and Managed Messaging Services
Breakup by End User:
- BFSI
- Transport and Travelling
- Healthcare
- Media and Entertainment
- Retail and E-Commerce
- IT and Telecom
- Government
- Others
Breakup by Region:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being AMD Telecom S.A., AT&T Inc., Comviva Technologies Limited (Tech Mahindra Limted), Infobip Ltd., Mavenir, Sinch, Syniverse Technologies LLC, Tata Communications Limited, Twilio Inc., Tyntec and Verizon Communications Inc.
Key Questions Answered in This Report
- 1. How big is the global premium messaging market?
- 2. What is the expected growth rate of the global premium messaging market during 2024-2032?
- 3. What are the key factors driving the global premium messaging market?
- 4. What has been the impact of COVID-19 on the global premium messaging market?
- 5. What is the breakup of the global premium messaging market based on the type?
- 6. What is the breakup of the global premium messaging market based on the tools?
- 7. What is the breakup of the global premium messaging market based on the end user?
- 8. What are the key regions in the global premium messaging market?
- 9. Who are the key players/companies in the global premium messaging market?
Product Code: SR112024A4397
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Premium Messaging Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Type
- 6.1 A2P Messaging
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 P2A Messaging
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
7 Market Breakup by Tools
- 7.1 Cloud API Messaging Platform
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Traditional and Managed Messaging Services
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by End User
- 8.1 BFSI
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Transport and Travelling
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Healthcare
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Media and Entertainment
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
- 8.5 Retail and E-Commerce
- 8.5.1 Market Trends
- 8.5.2 Market Forecast
- 8.6 IT and Telecom
- 8.6.1 Market Trends
- 8.6.2 Market Forecast
- 8.7 Government
- 8.7.1 Market Trends
- 8.7.2 Market Forecast
- 8.8 Others
- 8.8.1 Market Trends
- 8.8.2 Market Forecast
9 Market Breakup by Region
- 9.1 North America
- 9.1.1 United States
- 9.1.1.1 Market Trends
- 9.1.1.2 Market Forecast
- 9.1.2 Canada
- 9.1.2.1 Market Trends
- 9.1.2.2 Market Forecast
- 9.1.1 United States
- 9.2 Asia-Pacific
- 9.2.1 China
- 9.2.1.1 Market Trends
- 9.2.1.2 Market Forecast
- 9.2.2 Japan
- 9.2.2.1 Market Trends
- 9.2.2.2 Market Forecast
- 9.2.3 India
- 9.2.3.1 Market Trends
- 9.2.3.2 Market Forecast
- 9.2.4 South Korea
- 9.2.4.1 Market Trends
- 9.2.4.2 Market Forecast
- 9.2.5 Australia
- 9.2.5.1 Market Trends
- 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
- 9.2.6.1 Market Trends
- 9.2.6.2 Market Forecast
- 9.2.7 Others
- 9.2.7.1 Market Trends
- 9.2.7.2 Market Forecast
- 9.2.1 China
- 9.3 Europe
- 9.3.1 Germany
- 9.3.1.1 Market Trends
- 9.3.1.2 Market Forecast
- 9.3.2 France
- 9.3.2.1 Market Trends
- 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
- 9.3.3.1 Market Trends
- 9.3.3.2 Market Forecast
- 9.3.4 Italy
- 9.3.4.1 Market Trends
- 9.3.4.2 Market Forecast
- 9.3.5 Spain
- 9.3.5.1 Market Trends
- 9.3.5.2 Market Forecast
- 9.3.6 Russia
- 9.3.6.1 Market Trends
- 9.3.6.2 Market Forecast
- 9.3.7 Others
- 9.3.7.1 Market Trends
- 9.3.7.2 Market Forecast
- 9.3.1 Germany
- 9.4 Latin America
- 9.4.1 Brazil
- 9.4.1.1 Market Trends
- 9.4.1.2 Market Forecast
- 9.4.2 Mexico
- 9.4.2.1 Market Trends
- 9.4.2.2 Market Forecast
- 9.4.3 Others
- 9.4.3.1 Market Trends
- 9.4.3.2 Market Forecast
- 9.4.1 Brazil
- 9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast
10 SWOT Analysis
- 10.1 Overview
- 10.2 Strengths
- 10.3 Weaknesses
- 10.4 Opportunities
- 10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
- 12.1 Overview
- 12.2 Bargaining Power of Buyers
- 12.3 Bargaining Power of Suppliers
- 12.4 Degree of Competition
- 12.5 Threat of New Entrants
- 12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Key Players
- 14.3 Profiles of Key Players
- 14.3.1 AMD Telecom S.A.
- 14.3.1.1 Company Overview
- 14.3.1.2 Product Portfolio
- 14.3.2 AT&T Inc.
- 14.3.2.1 Company Overview
- 14.3.2.2 Product Portfolio
- 14.3.2.3 Financials
- 14.3.2.4 SWOT Analysis
- 14.3.3 Comviva Technologies Limited (Tech Mahindra Limted)
- 14.3.3.1 Company Overview
- 14.3.3.2 Product Portfolio
- 14.3.4 Infobip Ltd.
- 14.3.4.1 Company Overview
- 14.3.4.2 Product Portfolio
- 14.3.5 Mavenir
- 14.3.5.1 Company Overview
- 14.3.5.2 Product Portfolio
- 14.3.6 Sinch
- 14.3.6.1 Company Overview
- 14.3.6.2 Product Portfolio
- 14.3.6.3 Financials
- 14.3.7 Syniverse Technologies LLC
- 14.3.7.1 Company Overview
- 14.3.7.2 Product Portfolio
- 14.3.8 Tata Communications Limited
- 14.3.8.1 Company Overview
- 14.3.8.2 Product Portfolio
- 14.3.8.3 Financials
- 14.3.8.4 SWOT Analysis
- 14.3.9 Twilio Inc.
- 14.3.9.1 Company Overview
- 14.3.9.2 Product Portfolio
- 14.3.9.3 Financials
- 14.3.9.4 SWOT Analysis
- 14.3.10 Tyntec
- 14.3.10.1 Company Overview
- 14.3.10.2 Product Portfolio
- 14.3.11 Verizon Communications Inc.
- 14.3.11.1 Company Overview
- 14.3.11.2 Product Portfolio
- 14.3.11.3 Financials
- 14.3.11.4 SWOT Analysis
- 14.3.1 AMD Telecom S.A.
Product Code: SR112024A4397
List of Figures
- Figure 1: Global: Premium Messaging Market: Major Drivers and Challenges
- Figure 2: Global: Premium Messaging Market: Sales Value (in Billion US$), 2018-2023
- Figure 3: Global: Premium Messaging Market Forecast: Sales Value (in Billion US$), 2024-2032
- Figure 4: Global: Premium Messaging Market: Breakup by Type (in %), 2023
- Figure 5: Global: Premium Messaging Market: Breakup by Tools (in %), 2023
- Figure 6: Global: Premium Messaging Market: Breakup by End User (in %), 2023
- Figure 7: Global: Premium Messaging Market: Breakup by Region (in %), 2023
- Figure 8: Global: Premium Messaging (A2P Messaging) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 9: Global: Premium Messaging (A2P Messaging) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 10: Global: Premium Messaging (P2A Messaging) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 11: Global: Premium Messaging (P2A Messaging) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 12: Global: Premium Messaging (Cloud API Messaging Platform) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 13: Global: Premium Messaging (Cloud API Messaging Platform) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 14: Global: Premium Messaging (Traditional and Managed Messaging Services) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 15: Global: Premium Messaging (Traditional and Managed Messaging Services) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 16: Global: Premium Messaging (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 17: Global: Premium Messaging (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 18: Global: Premium Messaging (Transport and Travelling) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 19: Global: Premium Messaging (Transport and Travelling) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 20: Global: Premium Messaging (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 21: Global: Premium Messaging (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 22: Global: Premium Messaging (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 23: Global: Premium Messaging (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 24: Global: Premium Messaging (Retail and E-Commerce) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 25: Global: Premium Messaging (Retail and E-Commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 26: Global: Premium Messaging (IT and Telecom) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 27: Global: Premium Messaging (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 28: Global: Premium Messaging (Government) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 29: Global: Premium Messaging (Government) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 30: Global: Premium Messaging (Other End Users) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 31: Global: Premium Messaging (Other End Users) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 32: North America: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 33: North America: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 34: United States: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 35: United States: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 36: Canada: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 37: Canada: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 38: Asia-Pacific: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 39: Asia-Pacific: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 40: China: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 41: China: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 42: Japan: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 43: Japan: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 44: India: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 45: India: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 46: South Korea: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 47: South Korea: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 48: Australia: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 49: Australia: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 50: Indonesia: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 51: Indonesia: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 52: Others: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 53: Others: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 54: Europe: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 55: Europe: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 56: Germany: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 57: Germany: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 58: France: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 59: France: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 60: United Kingdom: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 61: United Kingdom: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 62: Italy: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 63: Italy: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 64: Spain: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 65: Spain: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 66: Russia: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 67: Russia: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 68: Others: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 69: Others: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 70: Latin America: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 71: Latin America: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 72: Brazil: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 73: Brazil: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 74: Mexico: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 75: Mexico: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 76: Others: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 77: Others: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 78: Middle East and Africa: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
- Figure 79: Middle East and Africa: Premium Messaging Market: Breakup by Country (in %), 2023
- Figure 80: Middle East and Africa: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 81: Global: Premium Messaging Industry: SWOT Analysis
- Figure 82: Global: Premium Messaging Industry: Value Chain Analysis
- Figure 83: Global: Premium Messaging Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Premium Messaging Market: Key Industry Highlights, 2023 and 2032
- Table 2: Global: Premium Messaging Market Forecast: Breakup by Type (in Million US$), 2024-2032
- Table 3: Global: Premium Messaging Market Forecast: Breakup by Tools (in Million US$), 2024-2032
- Table 4: Global: Premium Messaging Market Forecast: Breakup by End User (in Million US$), 2024-2032
- Table 5: Global: Premium Messaging Market Forecast: Breakup by Region (in Million US$), 2024-2032
- Table 6: Global: Premium Messaging Market: Competitive Structure
- Table 7: Global: Premium Messaging Market: Key Players
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