Cognitive Computing Market Report by Technology, Deployment Type, Enterprise Size, Industry Vertical, and Region 2024-2032

The global cognitive computing market size reached US$ 41.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 254.8 Billion by 2032, exhibiting a growth rate (CAGR) of 21.8% during 2024-2032. The market is experiencing steady growth driven by the widespread use in the healthcare sector, continuous advancements in artificial intelligence (AI) and machine learning (ML) technologies, and the rising utilization of predictive analytics for risk assessment and resource allocation.

Cognitive Computing Market Analysis:

Market Growth and Size: The global cognitive computing market has witnessed steady growth in recent years, driven by the increasing adoption of AI and ML technologies.

Technological Advancements: There is a rise in the development of more sophisticated natural language processing (NLP) algorithms and improved neural networks. Additionally, quantum computing is enhancing the capabilities of cognitive systems.

Industry Applications: Cognitive computing finds applications in various industries, including healthcare, finance, retail, and manufacturing. In healthcare, it aids in diagnosis and treatment recommendations, and enhances fraud detection and risk assessment in the BFSI sector.

Geographical Trends: North America continues to dominate the global cognitive computing market, with a significant share of the market revenue. Nonetheless, Asia-Pacific is one of the fastest-emerging markets on account of the increasing investments in AI and digital transformation initiatives.

Competitive Landscape: Leading players in the market are offering comprehensive cognitive solutions and investing in research and development (R&D) activities.

Challenges and Opportunities: The growing data privacy concerns and the rising need for robust cybersecurity measures in cognitive computing systems are the major challenges of the market. However, the expanding applications, such as in autonomous vehicles and personalized marketing, are projected to overcome these challenges and offer a favorable market outlook.

Future Outlook: The future of the global cognitive computing market appears promising, with continued growth expected due to advancements in AI and increasing demand for data-driven insights. In addition, the rising collaborations between technology giants and startups are likely to drive innovation and contribute to the market growth.

Cognitive Computing Market Trends:

Advancements in Artificial Intelligence (AI) and Machine Learning (ML)

Continuous advancements in artificial intelligence (AI) and machine learning (ML) technologies represent one of the primary factors facilitating the market growth. In addition, the integration of these technologies enables cognitive computing systems to process vast amounts of data, recognize patterns, and make decisions or recommendations without explicit programming. This evolution is significantly the accuracy and speed of cognitive computing solutions, making them more efficient and reliable. NLP, a subset of AI, enables machines to understand and interact with human language. This is leading to the development of chatbots, virtual assistants, and sentiment analysis tools, which find applications in customer service, content generation, and market research. In addition, cognitive computing leverages predictive analytics powered by AI and ML to forecast future trends, identify potential issues, and optimize decision-making. In line with this, the rising utilization of predictive analytics for risk assessment and resource allocation is strengthening the growth of the market.

Growing Demand for Data-driven Insights

The escalating demand for data-driven insights is offering a favorable market outlook. In addition, the increasing awareness among businesses about the importance of data in making informed decisions, improving efficiency, and gaining a competitive edge is offering a favorable market outlook. The exponential growth of data from diverse sources, including social media, the Internet of Things (IoT) devices, and sensors, is driving the need for advanced tools like cognitive computing to extract meaningful insights. These insights can be used for market analysis, customer segmentation, and personalized marketing strategies. Along with this, the widespread use of cognitive computing systems in the healthcare sector to analyze patient records, medical images, and clinical data to assist in disease diagnosis, treatment planning, and drug discovery is strengthening the growth of the market. Furthermore, the rising adoption of cognitive computing solutions in the BFSI sector to analyze market trends, detect anomalies in transactions, and manage risk is stimulating the market growth.

Industry-specific Applications and Adoption

The expanding applications of cognitive computing in various industries due to its ability to address specific challenges and deliver tailored solutions are supporting the growth of the market. The increasing use of cognitive computing in the retail sector is creating a positive outlook for the market. Cognitive computing powers recommendation engines that enhance the shopping experience for customers. In addition, these systems suggest products by analyzing browsing and purchase history, leading to higher sales and customer satisfaction. In line with this, the widespread adoption of cognitive computing in the manufacturing industry is influencing the market positively. Cognitive computing improves manufacturing processes by predicting equipment maintenance needs, optimizing production schedules, and enhancing quality control, which results in reduced downtime and cost savings. Apart from this, the energy sector is relying on cognitive computing to optimize power generation, predict equipment failures, and manage grid operations. This contributes to increased efficiency and reliability of energy supply.

Cognitive Computing Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on technology, deployment type, enterprise size, and industry vertical.

Breakup by Technology:

Natural Language Processing

Machine Learning

Automated Reasoning

Others

Natural language processing accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the technology. This includes natural language processing, machine learning, automated reasoning, and others. According to the report, natural language processing represented the largest segment.

Natural language processing (NLP) empowers machines to understand, interpret, and generate human language, facilitating seamless communication between humans and computers. Its applications span a wide spectrum, ranging from chatbots that engage people in natural conversations to sentiment analysis tools that gauge public opinions and feedback. Furthermore, NLP underpins content generation and automated translation services, which drives its demand across the globe.

Machine learning (ML) constitutes a substantial portion of the cognitive computing market and continues to grow in importance. This technology empowers systems to learn from data, adapt, and make predictions or recommendations autonomously. In fields like finance, healthcare, and e-commerce, ML algorithms drive personalized recommendations, fraud detection, and predictive analytics. Its versatility and ability to uncover hidden patterns within vast datasets make it an asset.

Automated reasoning focuses on logical inference and problem-solving, enabling expert systems and decision support. It finds numerous applications in medical diagnoses or complex logistical planning. In addition, it contributes valuable capabilities to cognitive computing by ensuring the reliability and accuracy of automated decisions.

Breakup by Deployment Type:

On-premises

Cloud-based

Cloud-based holds the largest share in the industry

A detailed breakup and analysis of the market based on the deployment type have also been provided in the report. This includes on-premises and cloud-based. According to the report, cloud-based accounted for the largest market share.

On-premises deployment of cognitive computing solutions remains a significant choice for businesses, particularly those with stringent data security and compliance requirements. Organizations that opt for on-premises solutions have full control over their infrastructure and data, allowing them to customize and fine-tune cognitive systems to their specific needs. In addition, on-premises solutions are widely used in healthcare, finance, and government sectors for enhanced safety and data privacy.

Cloud-based deployment has gained immense popularity in the cognitive computing market due to its scalability, flexibility, and cost-effectiveness. It offers reduced infrastructure costs, rapid scalability, and access to cutting-edge cognitive technologies. Apart from this, cloud solutions also facilitate remote collaboration and data sharing, making them well-suited for businesses with a distributed workforce. They are especially favored by startups and smaller enterprises looking to quickly adopt cognitive computing capabilities without significant upfront investments.

Breakup by Enterprise Size:

Small and Medium-sized Enterprises

Large Enterprises

Large enterprises represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the enterprise size. This includes small and medium-sized enterprises and large enterprises. According to the report, large enterprises represented the largest segment.

Large enterprises harness cognitive technologies to optimize various aspects of their operations, from supply chain management and customer relationship management to human resources and financial analysis. Large enterprises leverage big data analytics and machine learning to gain actionable insights from vast datasets, enabling them to make informed decisions and drive innovation. Additionally, they invest in custom-built cognitive solutions tailored to their specific needs.

Small and medium-sized enterprises are increasingly recognizing the value of cognitive computing in improving efficiency and competitiveness. Cognitive technologies empower SMEs to automate repetitive tasks, analyze customer data for personalized marketing, and enhance decision-making processes. The affordability of cloud-based cognitive solutions has made these technologies accessible to SMEs without the need for extensive infrastructure investments.

Breakup by Industry Vertical:

Healthcare

BFSI

Retail

Government

IT and Telecom

Energy and Power

Others

Healthcare accounts for the majority of the market share

A detailed breakup and analysis of the market based on the industry vertical have also been provided in the report. This includes healthcare, BFSI, retail, government, IT and telecom, energy and power, and others. According to the report, healthcare holds the largest market share.

Cognitive computing technologies are widely used in the healthcare sector to enable advanced diagnostic systems, personalized treatment recommendations, and drug discovery processes. These innovations are improving patient outcomes, reducing medical errors, and optimizing healthcare operations. Furthermore, the rising focus of the industry on offering data-driven decision-making and the delivery of more effective and efficient healthcare services is facilitating the market growth.

The BFSI sector holds a significant share in the cognitive computing market, driven by the need for enhanced risk assessment, fraud detection, and customer service. Cognitive computing systems in this industry are used to analyze vast volumes of financial data, predict market trends, and automate routine tasks like customer inquiries and document processing. Additionally, they aid in optimizing investment portfolios and ensuring regulatory compliance.

The retail industry has embraced cognitive computing to provide personalized shopping experiences, optimize supply chain management, and enhance customer engagement. Cognitive systems analyze consumer behavior and preferences to offer tailored product recommendations, making online and in-store shopping more efficient and enjoyable.

Government agencies are increasingly adopting cognitive computing to improve public services, enhance cybersecurity, and streamline administrative processes. Cognitive systems assist in data analysis for policy-making, aid in threat detection and prevention, and automate routine tasks, allowing government employees to focus on higher-value activities.

The IT and telecom industry leverages cognitive computing to enhance network management, customer support, and data security. Cognitive systems analyze network performance, detect anomalies, and predict potential issues, leading to improved service quality. In customer support, chatbots powered by cognitive technologies offer quick and efficient assistance.

In the energy and power sector, cognitive computing contributes to more efficient energy management, predictive maintenance of power plants, and grid optimization. These technologies analyze vast datasets from sensors and equipment, helping prevent downtime and reduce energy waste. Cognitive systems also assist in forecasting energy demand and optimizing the distribution of renewable energy sources, aligning with sustainability goals and cost-effectiveness.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest cognitive computing market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America continues to lead the cognitive computing market due to its advanced technological infrastructure and substantial investments in artificial intelligence (AI) and cognitive technologies. The United States, being a global technology hub, plays a pivotal role in driving innovation and adoption. Additionally, key industries in the U.S., such as healthcare, finance, and manufacturing, heavily rely on cognitive computing for improving operational efficiency and decision-making.

The Asia-Pacific region is experiencing rapid growth in the cognitive computing market. China and Japan are standout leaders, driving innovation in AI and cognitive technologies. The continuous government support and robust tech ecosystem in China are propelling it to the forefront, with applications spanning manufacturing, healthcare, and finance. Additionally, the software development prowess and the increasing adoption of cognitive computing customer service and data analytics are driving the regional market. South Korea and Australia continue to invest heavily in AI research and development, while Indonesia is emerging as a market with growth potential across diverse sectors.

Europe represents a mature but steadily growing market for cognitive computing. Germany and France excel in manufacturing and aerospace, employing cognitive solutions to enhance productivity and quality control. The United Kingdom is a leader, particularly in financial services, where cognitive computing helps manage risk and improve customer experiences. Italy and Spain are expanding their use of cognitive computing in healthcare and retail.

Latin America is gradually embracing cognitive computing, with Brazil taking the lead, particularly in agriculture and finance. Furthermore, the growing tech sector and government initiatives in Brazil are leading to increased adoption of cognitive solutions. Mexico is also incorporating cognitive computing in manufacturing and logistics to enhance operational efficiency.

The Middle East and Africa are at an early stage of cognitive computing adoption. The UAE and South Africa are pioneers, using cognitive computing in financial services and healthcare to improve decision-making and customer experiences. In addition, as businesses and governments recognize the value of cognitive computing, opportunities across diverse industries are expected to emerge gradually, driving market expansion in this region.

Leading Key Players in the Cognitive Computing Industry:

The key players in the market are continually enhancing their cognitive computing platforms and services. They invest heavily in research and development to improve natural language processing (NLP), machine learning, and automated reasoning capabilities. Additionally, they are tailoring their offerings to meet the unique needs of sectors such as healthcare, finance, retail, and more. They are also collaborating with industry experts to develop specialized solutions, enabling customers to derive maximum value from their cognitive systems. Moreover, the key players are promoting cloud-based cognitive services to make them more accessible and scalable. They are expanding their cloud infrastructure globally, enabling businesses of all sizes to leverage cognitive computing without the need for significant hardware investments.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Acuiti Group

Cisco Systems Inc.

Enterra Solutions LLC

Expert .AI

e-Zest Solutions Ltd

Google LLC (Alphabet Inc.)

International Business Machines Corporation

Marlabs LLC

Microsoft Corporation

Red Skios Ltd.

Sas Institute Inc.

Tata Consultancy Services Ltd.

Vantage Labs LLC

Virtusa Corporation

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

September 15, 2021: Enterra Solutions, LLC, a leading provider of Autonomous Decision Sciences(TM) technologies, announced the opening of a new office in Cambridge, Massachusetts. The new office located in Kendall Square will expand the business footprint and position of the company in a worldwide hub for technology innovation as it continues to drive development to the advanced artificial intelligence offerings that bridge the commercial sector, academia, and governing agencies.

March 14, 2023: Tata Consultancy Services Ltd. announced the launch of its 5G-enabled solution, TCS Cognitive Plant Operations Adviser for the Microsoft Azure Private Mobile Edge Computing (PMEC) platform, to help industries like manufacturing, oil and gas, consumer packaged goods, and pharmaceuticals transform production, harnessing AI and machine learning to make it more intelligent, agile and resilient.

November 29, 2023: Sas Institute Inc. a global leader in artificial intelligence (AI) and analytics, announced today that it has signed a strategic collaboration agreement (SCA) with Amazon Web Services (AWS) to help customers extract maximum value and performance from their data in the cloud.

Key Questions Answered in This Report

• 1. What was the size of the global cognitive computing market in 2023?
• 2. What is the expected growth rate of the global cognitive computing market during 2024-2032?
• 3. What has been the impact of COVID-19 on the global cognitive computing market?
• 4. What are the key factors driving the global cognitive computing market?
• 5. What is the breakup of the global cognitive computing market based on the technology?
• 6. What is the breakup of the global cognitive computing market based on the deployment type?
• 7. What is the breakup of the global cognitive computing market based on enterprise size?
• 8. What is the breakup of the global cognitive computing market based on the industry vertical?
• 9. What are the key regions in the global cognitive computing market?
• 10. Who are the key players/companies in the global cognitive computing market?