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PUBLISHER: IMARC | PRODUCT CODE: 1519421
PUBLISHER: IMARC | PRODUCT CODE: 1519421
Rich Communication Services Market Report by Communication Type, Deployment Mode, Organization Size, Application, Industry Vertical, and Region 2024-2032
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The global rich communication services (RCS) market size reached US$ 1,935.7 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 11,219.1 Million by 2032, exhibiting a growth rate (CAGR) of 21.1% during 2024-2032.
Rich communication services (RCS) refer to a carrier-implemented text-based protocol, which is designed as an alternative for short message services (SMS) and multimedia messaging services (MMS). It enables users to create group chats, send attachments, like images and videos files, get read receipts, and have support for end-to-end encryption through smartphones. RCS offers various benefits, such as higher-targeted communication to reach consumers, security, better streaming of audio and video, one app functionality, and improved sender verification.
Rich Communication Services (RCS) Market Trends:
The widespread adoption of RCS across various industrial verticals, such as healthcare, information technology (IT), hospitality, entertainment and banking, financial services, and insurance (BFSI) sector, is one of the key factors driving the RCS market growth. In line with this, the increasing investments in the long-term evaluation (LTE) and IP multimedia subsystem (IMS) for facilitating the next generation of broadband mobile services is acting as another major growth-inducing factor. Additionally, the RCS finds extensive application in the corporate sector for peer-to-peer (P2P) messaging, marketing, campaigning, and advertising strategies, which is further contributing to the market growth. Apart from this, the strategic collaborations between the key players for advancing RCS and the implementation of universal communication protocol specification by the global system for mobile communications association (GSMA) for enabling operator service interoperability are propelling the market growth. Other factors, such as the introduction of 5G network and the integration of RCS with several technological solutions, like cloud-based, artificial intelligence (AI), voice over long-term evolution (VO-LTE), and application programming interface, to promote the next-generation messaging and chatbot interaction, are creating a positive outlook for the market across the globe.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global rich communication services (RCS) market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on communication type, deployment mode, organization size, application and industry vertical.
Breakup by Communication Type:
A2P
P2A
P2P
Breakup by Deployment Mode:
Cloud-based
On-premises
Breakup by Organization Size:
Large Enterprises
Small and Medium-sized Enterprises
Breakup by Application:
Rich Calls and Messaging
Cloud Storage
Marketing and Advertising Campaign
Content Delivery
Others
Breakup by Industry Vertical:
Healthcare
Retail and E-commerce
BFSI
IT and Telecom
Travel and Tourism
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Global Message Services, Google LLC (Alphabet Inc.), Huawei Technologies Co Ltd, Mavenir plc, SK Telecom Co Ltd, Telefonaktiebolaget LM Ericsson, Telstra Corporation Limited, T-Mobile US Inc., Verizon Communications Inc., Vodafone Group PLC, and ZTE Corporation.
Key Questions Answered in This Report
- 1. What was the size of the global rich communication services (RCS) market in 2023?
- 2. What is the expected growth rate of the global rich communication services (RCS) market during 2024-2032?
- 3. What are the key factors driving the global rich communication services (RCS) market?
- 4. What has been the impact of COVID-19 on the global rich communication services (RCS) market?
- 5. What is the breakup of the global rich communication services (RCS) market based on the deployment mode?
- 6. What is the breakup of the global rich communication services (RCS) market based on the organization size?
- 7. What is the breakup of the global rich communication services (RCS) market based on application?
- 8. What are the key regions in the global rich communication services (RCS) market?
- 9. Who are the key players/companies in the global rich communication services (RCS) market?
Product Code: SR112024A5124
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Rich Communication Services (RCS) Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Communication Type
- 6.1 A2P
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 P2A
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 P2P
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
7 Market Breakup by Deployment Mode
- 7.1 Cloud-based
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 On-premises
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by Organization Size
- 8.1 Large Enterprises
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Small and Medium-sized Enterprises
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by Application
- 9.1 Rich Calls and Messaging
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Cloud Storage
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Marketing and Advertising Campaign
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Content Delivery
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 Others
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
10 Market Breakup by Industry Vertical
- 10.1 Healthcare
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
- 10.2 Retail and E-commerce
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
- 10.3 BFSI
- 10.3.1 Market Trends
- 10.3.2 Market Forecast
- 10.4 IT and Telecom
- 10.4.1 Market Trends
- 10.4.2 Market Forecast
- 10.5 Travel and Tourism
- 10.5.1 Market Trends
- 10.5.2 Market Forecast
- 10.6 Others
- 10.6.1 Market Trends
- 10.6.2 Market Forecast
11 Market Breakup by Region
- 11.1 North America
- 11.1.1 United States
- 11.1.1.1 Market Trends
- 11.1.1.2 Market Forecast
- 11.1.2 Canada
- 11.1.2.1 Market Trends
- 11.1.2.2 Market Forecast
- 11.1.1 United States
- 11.2 Asia-Pacific
- 11.2.1 China
- 11.2.1.1 Market Trends
- 11.2.1.2 Market Forecast
- 11.2.2 Japan
- 11.2.2.1 Market Trends
- 11.2.2.2 Market Forecast
- 11.2.3 India
- 11.2.3.1 Market Trends
- 11.2.3.2 Market Forecast
- 11.2.4 South Korea
- 11.2.4.1 Market Trends
- 11.2.4.2 Market Forecast
- 11.2.5 Australia
- 11.2.5.1 Market Trends
- 11.2.5.2 Market Forecast
- 11.2.6 Indonesia
- 11.2.6.1 Market Trends
- 11.2.6.2 Market Forecast
- 11.2.7 Others
- 11.2.7.1 Market Trends
- 11.2.7.2 Market Forecast
- 11.2.1 China
- 11.3 Europe
- 11.3.1 Germany
- 11.3.1.1 Market Trends
- 11.3.1.2 Market Forecast
- 11.3.2 France
- 11.3.2.1 Market Trends
- 11.3.2.2 Market Forecast
- 11.3.3 United Kingdom
- 11.3.3.1 Market Trends
- 11.3.3.2 Market Forecast
- 11.3.4 Italy
- 11.3.4.1 Market Trends
- 11.3.4.2 Market Forecast
- 11.3.5 Spain
- 11.3.5.1 Market Trends
- 11.3.5.2 Market Forecast
- 11.3.6 Russia
- 11.3.6.1 Market Trends
- 11.3.6.2 Market Forecast
- 11.3.7 Others
- 11.3.7.1 Market Trends
- 11.3.7.2 Market Forecast
- 11.3.1 Germany
- 11.4 Latin America
- 11.4.1 Brazil
- 11.4.1.1 Market Trends
- 11.4.1.2 Market Forecast
- 11.4.2 Mexico
- 11.4.2.1 Market Trends
- 11.4.2.2 Market Forecast
- 11.4.3 Others
- 11.4.3.1 Market Trends
- 11.4.3.2 Market Forecast
- 11.4.1 Brazil
- 11.5 Middle East and Africa
- 11.5.1 Market Trends
- 11.5.2 Market Breakup by Country
- 11.5.3 Market Forecast
12 SWOT Analysis
- 12.1 Overview
- 12.2 Strengths
- 12.3 Weaknesses
- 12.4 Opportunities
- 12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
- 14.1 Overview
- 14.2 Bargaining Power of Buyers
- 14.3 Bargaining Power of Suppliers
- 14.4 Degree of Competition
- 14.5 Threat of New Entrants
- 14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
- 16.1 Market Structure
- 16.2 Key Players
- 16.3 Profiles of Key Players
- 16.3.1 Global Message Services
- 16.3.1.1 Company Overview
- 16.3.1.2 Product Portfolio
- 16.3.2 Google LLC (Alphabet Inc.)
- 16.3.2.1 Company Overview
- 16.3.2.2 Product Portfolio
- 16.3.2.3 SWOT Analysis
- 16.3.3 Huawei Technologies Co Ltd
- 16.3.3.1 Company Overview
- 16.3.3.2 Product Portfolio
- 16.3.4 Mavenir plc
- 16.3.4.1 Company Overview
- 16.3.4.2 Product Portfolio
- 16.3.5 SK Telecom Co Ltd
- 16.3.5.1 Company Overview
- 16.3.5.2 Product Portfolio
- 16.3.5.3 Financials
- 16.3.5.4 SWOT Analysis
- 16.3.6 Telefonaktiebolaget LM Ericsson
- 16.3.6.1 Company Overview
- 16.3.6.2 Product Portfolio
- 16.3.6.3 Financials
- 16.3.6.4 SWOT Analysis
- 16.3.7 Telstra Corporation Limited
- 16.3.7.1 Company Overview
- 16.3.7.2 Product Portfolio
- 16.3.7.3 Financials
- 16.3.7.4 SWOT Analysis
- 16.3.8 T-Mobile US Inc.
- 16.3.8.1 Company Overview
- 16.3.8.2 Product Portfolio
- 16.3.8.3 Financials
- 16.3.8.4 SWOT Analysis
- 16.3.9 Verizon Communications Inc.
- 16.3.9.1 Company Overview
- 16.3.9.2 Product Portfolio
- 16.3.9.3 Financials
- 16.3.9.4 SWOT Analysis
- 16.3.10 Vodafone Group PLC
- 16.3.10.1 Company Overview
- 16.3.10.2 Product Portfolio
- 16.3.10.3 Financials
- 16.3.10.4 SWOT Analysis
- 16.3.11 ZTE Corporation
- 16.3.11.1 Company Overview
- 16.3.11.2 Product Portfolio
- 16.3.11.3 Financials
- 16.3.1 Global Message Services
Product Code: SR112024A5124
List of Figures
- Figure 1: Global: Rich Communication Services Market: Major Drivers and Challenges
- Figure 2: Global: Rich Communication Services Market: Sales Value (in Million US$), 2018-2023
- Figure 3: Global: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 4: Global: Rich Communication Services Market: Breakup by Communication Type (in %), 2023
- Figure 5: Global: Rich Communication Services Market: Breakup by Deployment Mode (in %), 2023
- Figure 6: Global: Rich Communication Services Market: Breakup by Organization Size (in %), 2023
- Figure 7: Global: Rich Communication Services Market: Breakup by Application (in %), 2023
- Figure 8: Global: Rich Communication Services Market: Breakup by Industry Vertical (in %), 2023
- Figure 9: Global: Rich Communication Services Market: Breakup by Region (in %), 2023
- Figure 10: Global: Rich Communication Services (A2P) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 11: Global: Rich Communication Services (A2P) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 12: Global: Rich Communication Services (P2A) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 13: Global: Rich Communication Services (P2A) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 14: Global: Rich Communication Services (P2P) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 15: Global: Rich Communication Services (P2P) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 16: Global: Rich Communication Services (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 17: Global: Rich Communication Services (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 18: Global: Rich Communication Services (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 19: Global: Rich Communication Services (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 20: Global: Rich Communication Services (Large Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 21: Global: Rich Communication Services (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 22: Global: Rich Communication Services (Small and Medium-sized Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 23: Global: Rich Communication Services (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 24: Global: Rich Communication Services (Rich Calls and Messaging) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 25: Global: Rich Communication Services (Rich Calls and Messaging) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 26: Global: Rich Communication Services (Cloud Storage) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 27: Global: Rich Communication Services (Cloud Storage) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 28: Global: Rich Communication Services (Marketing and Advertising Campaign) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 29: Global: Rich Communication Services (Marketing and Advertising Campaign) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 30: Global: Rich Communication Services (Content Delivery) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 31: Global: Rich Communication Services (Content Delivery) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 32: Global: Rich Communication Services (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 33: Global: Rich Communication Services (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 34: Global: Rich Communication Services (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 35: Global: Rich Communication Services (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 36: Global: Rich Communication Services (Retail and E-commerce) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 37: Global: Rich Communication Services (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 38: Global: Rich Communication Services (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 39: Global: Rich Communication Services (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 40: Global: Rich Communication Services (IT and Telecom) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 41: Global: Rich Communication Services (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 42: Global: Rich Communication Services (Travel and Tourism) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 43: Global: Rich Communication Services (Travel and Tourism) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 44: Global: Rich Communication Services (Other Industry Verticals) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 45: Global: Rich Communication Services (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 46: North America: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 47: North America: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 48: United States: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 49: United States: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 50: Canada: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 51: Canada: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 52: Asia-Pacific: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 53: Asia-Pacific: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 54: China: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 55: China: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 56: Japan: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 57: Japan: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 58: India: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 59: India: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 60: South Korea: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 61: South Korea: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 62: Australia: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 63: Australia: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 64: Indonesia: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 65: Indonesia: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 66: Others: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 67: Others: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 68: Europe: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 69: Europe: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 70: Germany: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 71: Germany: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 72: France: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 73: France: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 74: United Kingdom: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 75: United Kingdom: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 76: Italy: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 77: Italy: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 78: Spain: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 79: Spain: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 80: Russia: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 81: Russia: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 82: Others: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 83: Others: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 84: Latin America: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 85: Latin America: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 86: Brazil: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 87: Brazil: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 88: Mexico: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 89: Mexico: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 90: Others: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 91: Others: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 92: Middle East and Africa: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
- Figure 93: Middle East and Africa: Rich Communication Services Market: Breakup by Country (in %), 2023
- Figure 94: Middle East and Africa: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 95: Global: Rich Communication Services Industry: SWOT Analysis
- Figure 96: Global: Rich Communication Services Industry: Value Chain Analysis
- Figure 97: Global: Rich Communication Services Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Rich Communication Services Market: Key Industry Highlights, 2023 and 2032
- Table 2: Global: Rich Communication Services Market Forecast: Breakup by Communication Type (in Million US$), 2024-2032
- Table 3: Global: Rich Communication Services Market Forecast: Breakup by Deployment Mode (in Million US$), 2024-2032
- Table 4: Global: Rich Communication Services Market Forecast: Breakup by Organization Size (in Million US$), 2024-2032
- Table 5: Global: Rich Communication Services Market Forecast: Breakup by Application (in Million US$), 2024-2032
- Table 6: Global: Rich Communication Services Market Forecast: Breakup by Industry Vertical (in Million US$), 2024-2032
- Table 7: Global: Rich Communication Services Market Forecast: Breakup by Region (in Million US$), 2024-2032
- Table 8: Global: Rich Communication Services Market: Competitive Structure
- Table 9: Global: Rich Communication Services Market: Key Players
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