Need help finding what you are looking for?
Contact Us
PUBLISHER: IMARC | PRODUCT CODE: 1467793
PUBLISHER: IMARC | PRODUCT CODE: 1467793
Eye Makeup Market Report by Product Type, Distribution Channel, Pricing, Source, and Region 2024-2032
PUBLISHED:
PAGES: 137 Pages
DELIVERY TIME: 2-3 business days
SELECT AN OPTION
The global eye makeup market size reached US$ 17.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 26.0 Billion by 2032, exhibiting a growth rate (CAGR) of 4.5% during 2024-2032.
Eye makeup refers to products that are applied to accentuate the appearance of the eyes. These products include eyeshadow, eyeliner and mascara, which are formulated using water, emulsifiers, preservatives, thickeners, moisturizers, and fragrances. Eye makeup products are available in a wide variety of colors, ranging from subtle to bold shades, with long-lasting formulations. Furthermore, consumer demand for waterproof and mineral-based products has led to significant developments in the market.
Over the past few years, the market has been driven by inflating per capita incomes and the increasing focus of individuals on physical appearances. However, owing to the sudden outbreak of the coronavirus disease (COVID-19), governments of numerous countries have imposed complete lockdowns, which has resulted in supply chain disruptions. In line with this, e-commerce channels have emerged as a convenient and hassle-free shopping solution for individuals. Although discretionary expenses have decreased due to the COVID-19 pandemic, the sales of beauty and personal care products are projected to improve in the near future. Owing to this, several retail brands are focusing on strengthening their presence on e-commerce channels and providing diversity in the price range and product collection. Furthermore, owing to the increasing popularity of cosmetics among men and the rising influence of social media, several manufactures in the industry are offering eye makeup products, such as brow gel, exclusively for men to expand their consumer base. They are also introducing natural, organic, as well as halal-certified products.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global eye makeup market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product type, distribution channel, pricing and source.
Breakup by Product Type:
Mascara
Eye Shadow
Eye Liner
Eye Pencil
Eyebrow Gel
Others
Breakup by Distribution Channel:
Hypermarkets and Supermarkets
Specialty Stores
Convenience Stores
Online Stores
Others
Breakup by Pricing:
Low to Medium Price
Premium Price
Breakup by Source:
Chemical
Natural
Organic
Halal
Others
Breakup by Region:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Amway Corp, Avon Products Inc., Chanel S.A., Colorbar Cosmetics Pvt. Ltd., Lakme Cosmetics (Hindustan Unilever), L'Oreal S.A., LVMH, Oriflame Cosmetics, Revlon Inc., Shiseido Company, Limited, Estee Lauder Inc., Procter & Gamble etc.
Key Questions Answered in This Report:
- How has the global eye makeup market performed so far and how will it perform in the coming years?
- What are the key regional markets?
- What has been the impact of COVID-19 on the global eye makeup market?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the distribution channel?
- What is the breakup of the market based on the pricing?
- What is the breakup of the market based on the source?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global eye makeup market and who are the key players?
- What is the degree of competition in the industry?
Product Code: SR112024A2255
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Eye Makeup Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Product Type
- 6.1 Mascara
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Eye Shadow
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Eye Liner
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Eye Pencil
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
- 6.5 Eyebrow Gel
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
- 6.6 Others
- 6.6.1 Market Trends
- 6.6.2 Market Forecast
7 Market Breakup by Distribution Channel
- 7.1 Hypermarkets and Supermarkets
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Specialty Stores
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Convenience Stores
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Online Stores
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
- 7.5 Others
- 7.5.1 Market Trends
- 7.5.2 Market Forecast
8 Market Breakup by Pricing
- 8.1 Low to Medium Price
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Premium Price
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by Source
- 9.1 Chemical
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Natural
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Organic
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Halal
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 Others
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.1.1 United States
- 10.2 Asia Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.2.1 China
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.3.1 Germany
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.4.1 Brazil
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Price Indicators
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Amway Corp.
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.1.3 SWOT Analysis
- 15.3.2 Avon Products Inc.
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.3 Chanel S.A.
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.4 Colorbar Cosmetics Pvt. Ltd.
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.5 Lakme Cosmetics (Hindustan Unilever)
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.6 L'Oreal S.A.
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.6.3 Financials
- 15.3.6.4 SWOT Analysis
- 15.3.7 LVMH
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.7.3 SWOT Analysis
- 15.3.8 Oriflame Cosmetics
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.9 Revlon Inc.
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.9.3 Financials
- 15.3.9.4 SWOT Analysis
- 15.3.10 Shiseido Company Ltd.
- 15.3.10.1 Company Overview
- 15.3.10.2 Product Portfolio
- 15.3.10.3 Financials
- 15.3.10.4 SWOT Analysis
- 15.3.11 Estee Lauder Inc.
- 15.3.11.1 Company Overview
- 15.3.11.2 Product Portfolio
- 15.3.11.3 Financials
- 15.3.11.4 SWOT Analysis
- 15.3.12 Procter & Gamble
- 15.3.12.1 Company Overview
- 15.3.12.2 Product Portfolio
- 15.3.12.3 Financials
- 15.3.12.4 SWOT Analysis
- 15.3.1 Amway Corp.
Product Code: SR112024A2255
List of Figures
- Figure 1: Global: Eye Makeup Market: Major Drivers and Challenges
- Figure 2: Global: Eye Makeup Market: Sales Value (in Billion US$), 2018-2023
- Figure 3: Global: Eye Makeup Market: Breakup by Product Type (in %), 2023
- Figure 4: Global: Eye Makeup Market: Breakup by Distribution Channel (in %), 2023
- Figure 5: Global: Eye Makeup Market: Breakup by Pricing (in %), 2023
- Figure 6: Global: Eye Makeup Market: Breakup by Source (in %), 2023
- Figure 7: Global: Eye Makeup Market: Breakup by Region (in %), 2023
- Figure 8: Global: Eye Makeup Market Forecast: Sales Value (in Billion US$), 2024-2032
- Figure 9: Global: Eye Makeup (Mascara) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 10: Global: Eye Makeup (Mascara) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 11: Global: Eye Makeup (Eye Shadow) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 12: Global: Eye Makeup (Eye Shadow) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 13: Global: Eye Makeup (Eye Liner) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 14: Global: Eye Makeup (Eye Liner) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 15: Global: Eye Makeup (Eye Pencil) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 16: Global: Eye Makeup (Eye Pencil) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 17: Global: Eye Makeup (Eyebrow Gel) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 18: Global: Eye Makeup (Eyebrow Gel) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 19: Global: Eye Makeup (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 20: Global: Eye Makeup (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 21: Global: Eye Makeup Market: Sales through Hypermarkets and Supermarkets (in Million US$), 2018 & 2023
- Figure 22: Global: Eye Makeup Market Forecast: Sales through Hypermarkets and Supermarkets (in Million US$), 2024-2032
- Figure 23: Global: Eye Makeup Market: Sales through Specialty Stores (in Million US$), 2018 & 2023
- Figure 24: Global: Eye Makeup Market Forecast: Sales through Specialty Stores (in Million US$), 2024-2032
- Figure 25: Global: Eye Makeup Market: Sales through Convenience Stores (in Million US$), 2018 & 2023
- Figure 26: Global: Eye Makeup Market Forecast: Sales through Convenience Stores (in Million US$), 2024-2032
- Figure 27: Global: Eye Makeup Market: Sales through Online Stores (in Million US$), 2018 & 2023
- Figure 28: Global: Eye Makeup Market Forecast: Sales through Online Stores (in Million US$), 2024-2032
- Figure 29: Global: Eye Makeup Market: Sales through Other Distribution Channels (in Million US$), 2018 & 2023
- Figure 30: Global: Eye Makeup Market Forecast: Sales through Other Distribution Channels (in Million US$), 2024-2032
- Figure 31: Global: Eye Makeup (Low to Medium Price) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 32: Global: Eye Makeup (Low to Medium Price) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 33: Global: Eye Makeup (Premium Price) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 34: Global: Eye Makeup (Premium Price) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 35: Global: Eye Makeup (Chemical) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 36: Global: Eye Makeup (Chemical) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 37: Global: Eye Makeup (Natural) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 38: Global: Eye Makeup (Natural) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 39: Global: Eye Makeup (Organic) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 40: Global: Eye Makeup (Organic) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 41: Global: Eye Makeup (Halal) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 42: Global: Eye Makeup (Halal) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 43: Global: Eye Makeup (Others) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 44: Global: Eye Makeup (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 45: North America: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 46: North America: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 47: United States: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 48: United States: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 49: Canada: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 50: Canada: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 51: Asia Pacific: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 52: Asia Pacific: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 53: China: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 54: China: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 55: Japan: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 56: Japan: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 57: India: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 58: India: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 59: South Korea: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 60: South Korea: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 61: Australia: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 62: Australia: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 63: Indonesia: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 64: Indonesia: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 65: Others: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 66: Others: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 67: Europe: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 68: Europe: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 69: Germany: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 70: Germany: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 71: France: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 72: France: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 73: United Kingdom: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 74: United Kingdom: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 75: Italy: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 76: Italy: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 77: Spain: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 78: Spain: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 79: Russia: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 80: Russia: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 81: Others: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 82: Others: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 83: Latin America: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 84: Latin America: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 85: Brazil: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 86: Brazil: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 87: Mexico: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 88: Mexico: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 89: Others: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 90: Others: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 91: Middle East and Africa: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
- Figure 92: Middle East and Africa: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 93: Global: Eye Makeup Industry: SWOT Analysis
- Figure 94: Global: Eye Makeup Industry: Value Chain Analysis
- Figure 95: Global: Eye Makeup Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Eye Makeup Market: Key Industry Highlights, 2023 and 2032
- Table 2: Global: Eye Makeup Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
- Table 3: Global: Eye Makeup Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
- Table 4: Global: Eye Makeup Market Forecast: Breakup by Pricing (in Million US$), 2024-2032
- Table 5: Global: Eye Makeup Market Forecast: Breakup by Source (in Million US$), 2024-2032
- Table 6: Global: Eye Makeup Market Forecast: Breakup by Region (in Million US$), 2024-2032
- Table 7: Global: Eye Makeup Market Structure
- Table 8: Global: Eye Makeup Market: Key Players
Have a question?
SELECT AN OPTION
Have a question?
Questions? Please give us a call or visit the contact form.