PUBLISHER: IMARC | PRODUCT CODE: 1451693
PUBLISHER: IMARC | PRODUCT CODE: 1451693
The global energy bar market size reached US$ 3.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 6.3 Billion by 2032, exhibiting a growth rate (CAGR) of 5.98% during 2024-2032.
An energy bar is a supplemental food bar made from whole grain cereals, oats, granola, quinoa, seeds, and dried fruits. It is fortified with vitamins, minerals, protein, fiber, saturated fat, and carbohydrates, which help fill nutritional gaps. It provides instant energy and prevents fatigue by delivering essential nutrients to the body. It also aids in weight loss by curbing appetite and reducing the daily calorie intake. Besides this, its regular and moderate consumption offers numerous health benefits, such as strengthening bones and muscles, maintaining glycemic levels, improving mental clarity, and boosting the immune system. At present, they are available in white and dark chocolate, honey, rolled oats, peanuts, cashew nuts, and almonds flavors.
The increasing participation of individuals in sports, physical fitness, and recreational activities represent one of the key factors catalyzing the demand for energy bars as they provide post-workout nutrition to repair minor muscle tears and build new muscle tissue. In addition, the rising health consciousness among individuals and their shifting preferences toward healthy and nutritious snacking options like energy bars is impelling the market growth. The expansion of gyms, aerobic classes, and fitness centers is also strengthening the market growth. In addition, rapid urbanization, increasing global working population, and the fast-paced lifestyle of individuals are driving the demand for convenient snacking options. Furthermore, leading product manufacturers are introducing gluten-free, low-fat, low-calorie, and organic product variants to expand their product portfolio and increase profitability. They are also focusing on marketing strategies and promotional activities through social media platforms and attractive packaging. Apart from this, the expansion of offline and online distribution channels, such as supermarkets, hypermarkets, convenience stores, grocery stores, and e-commerce platforms, is offering lucrative growth opportunities to key players operating in the industry.
IMARC Group provides an analysis of the key trends in each sub-segment of the global energy bar market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type, nature and distribution channel.
Protein Bar
Nutrition Bar
Cereal Bar
Fiber Bar
Organic
Conventional
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Retail Stores
Others
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Clif Bar & Company, EAT Anytime, Fullwell Mill Limited, General Mills Inc., Kellogg Company, Kind LLC (Mars Incorporated), NuGo Nutrition, OTE Sports Ltd, PowerBar, Probar LLC, Quest Nutrition (The Simply Good Foods Company) and Your Bar Factory.