PUBLISHER: IMARC | PRODUCT CODE: 1451156
PUBLISHER: IMARC | PRODUCT CODE: 1451156
Vietnam Online Food Delivery Market Report by Order Method (Mobile Application, Website), Cuisine (Vietnamese Cuisine, Western Cuisine, Italian Cuisine, South Asian Cuisine, and Others), and Region 2024-2032
The Vietnam online food delivery market size reached US$ 847.1 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 2,918.3 Million by 2032, exhibiting a growth rate (CAGR) of 14.3% during 2024-2032.
Online food delivery refers to the process of ordering food from a food cooperative or restaurant through a mobile app or webpage. These apps and web pages provide filters and different paying methods, such as cash on delivery, debit/credit card, net banking, etc., catering to the need of the consumers. Besides this, various companies allow their consumers to create an account for frequent and convenient ordering. Advantages offered by online food delivery comapnies such as easy and fast ordering, less hassle, fewer misunderstanding and miscommunication, minimum human interaction and cashback offers have made it popular in Vietnam, particularly among the younger population.
Vietnam Online Food Delivery Market Drivers/Constraints:
A major factor catalysing the growth of the online food delivery market in Vietnam is its convenience and easy accessibility. With a growth in digital technology, the food delivery market in the country is being reshaped. Food ordered through online websites and apps provide customers convenience and a greater level of transparency. Through various online food delivery modes, consumers can compare the menus and prices of various restaurants. This enables them to order food according to their taste and preference at a better price than the conventional method of food ordering.
Various food delivery applications and websites in Vietnam are offering numerous food options to their consumers. This include Vietnamese Cuisines, Western Cuisines, and South Asian Cuisines among others. Availability of such a wide range of food options caters to the food preferences of different consumers, thereby driving the overall demand of online food delivery services in the country.
Enhanced efficiency of restaurants is another major driver of the online food delivery market in Vietnam. The online orders make the day to day operations more efficient for a restaurant. The time employees use to receive orders through the telephone is reduced and this increases the time employees have to focus on dine-in customers. Moreover, the chances of human errors due to miscommunication are also reduced when an order is made.
Through online ordering and delivery system, a complete database of the customers can be created which helps in identifying recurring customers, their preferences and repeated orders. The previous ways of ordering food included many problems such as time constraints, different accents of people, disturbance over a phone call, etc. due to which restaurants are compelled to cancel or abandon the order. However, with the online food delivery options available, these challenges can be overcome.
As a restaurant or a franchise of a food product are hesitant to launch their mobile application as it may incur additional cost for development, installation, maintenance, and marketing of the applications, they prefer to collaborate with various food delivery companies.
Retailers have also been drawn to the country's relatively young consumer population. The 15 to 64 age group accounts for the majority of the overall population of Vietnam and are a key demographic to spur the growth in the online food delivery market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Vietnam online food delivery market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on order method and cuisine.
Breakup by Order Method:
Mobile Application
Website
On the basis of order method, the market has been segmented into mobile app and website. Amongst these, mobile app represents the largest segment as it is faster than websites and provides numerous advantages such as easy user interface and saved customer profiles.
Breakup by Cuisine:
Vietnamese Cuisine
Western Cuisine
Italian Cuisine
South Asian Cuisine
Others
Based on the cuisine, the Vietnamese cuisine is the most popular segment.
Regional Insights:
Southern Vietnam
Northern Vietnam
Central Vietnam
On a geographical front, Southern Vietnam represents the biggest market. Other major regions include Northern Vietnam and Central Vietnam.
Competitive Landscape:
The Vietnam online food delivery industry is concentrated in nature with the presence of a handful of players. Some of the leading players operating in the market are:
Vietnammm.com (Takeaway.Com N.V.)
Eat.vn
Foody.vn
Now.vn
Grab Food
This report provides a deep insight into the Vietnam online food delivery market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Vietnam online food delivery market in any manner.
Key Questions Answered in This Report
- 1. What was the size of the Vietnam online food delivery market in 2023?
- 2. What is the expected growth rate of the Vietnam online food delivery market during 2024-2032?
- 3. What are the key factors driving the Vietnam online food delivery market?
- 4. What has been the impact of COVID-19 on the Vietnam online food delivery market?
- 5. What is the breakup of the Vietnam online food delivery market based on the order method?
- 6. What is the breakup of the Vietnam online food delivery market based on the cuisine?
- 7. What are the key regions in the Vietnam online food delivery market?
- 8. Who are the key players/companies in the Vietnam online food delivery market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Vietnam Online Food Delivery Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Breakup by Offline and Online Order Mode
- 5.5 Market Breakup by Order Method
- 5.6 Market Breakup by Cuisine
- 5.7 Market Breakup by Region
- 5.8 Market Forecast
- 5.9 SWOT Analysis
- 5.9.1 Strengths
- 5.9.2 Weaknesses
- 5.9.3 Opportunities
- 5.9.4 Threats
- 5.10 Value Chain Analysis
- 5.11 Porter's Five Forces Analysis
- 5.11.1 Overview
- 5.11.2 Bargaining Power of Buyers
- 5.11.3 Bargaining Power of Suppliers
- 5.11.4 Degree of Rivalry
- 5.11.5 Threat of New Entrants
- 5.11.6 Threat of Substitutes
- 5.12 Key Market Drivers and Success Factors
6 Market by Order Method
- 6.1 Mobile Application
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Website
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
7 Market by Cuisine
- 7.1 Vietnamese Cuisine
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Western Cuisine
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Italian Cuisine
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 South Asian Cuisine
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
- 7.5 Others
- 7.5.1 Market Trends
- 7.5.2 Market Forecast
8 Market by Region
- 8.1 Southern Vietnam
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Northern Vietnam
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Central Vietnam
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
9 Competitive Landscape
- 9.1 Market Structure
- 9.2 Key Players
10 Key Player Profiles
- 10.1 Vietnammm.com (Takeaway.Com N.V.)
- 10.1.1 Company Overview
- 10.1.2 Company Description
- 10.1.3 Financials
- 10.1.4 Key Product and Services
- 10.1.5 Key Business Strategies and Plans
- 10.2 Foody.vn
- 10.2.1 Company Overview
- 10.2.2 Company Description
- 10.2.3 Key Product and Services
- 10.2.4 Key Business Strategies and Plans
- 10.3 Now.vn
- 10.3.1 Company Overview
- 10.3.2 Company Description
- 10.3.3 Product Portfolio
- 10.3.4 Key Business Strategies and Plans
- 10.4 Eat.vn
- 10.4.1 Company Overview
- 10.4.2 Company Description
- 10.4.3 Key Product and Services
- 10.4.4 Key Business Strategies and Plans
- 10.5 Grab food
- 10.5.1 Company Description
- 10.5.2 Key Product and Services
- 10.5.3 Key Business Strategies and Plans
List of Figures
- Figure 1: Vietnam: Online Food Delivery Market: Major Drivers and Challenges
- Figure 2: Vietnam: Online Food Delivery Market: Value Trends (in Million US$), 2018-2023
- Figure 3: Vietnam: Food Delivery Market: Breakup by Offline and Online Order Mode (in %), 2023
- Figure 4: Vietnam: Online Food Delivery Market: Breakup by Order Method (in %), 2023
- Figure 5: Vietnam: Online Food Delivery Market: Breakup by Cuisine (in %), 2023
- Figure 6: Vietnam: Online Food Delivery Market: Breakup by Region (in %), 2023
- Figure 7: Vietnam: Online Food Delivery Market Forecast: Value Trends (in Million US$), 2024-2032
- Figure 8: Vietnam: Online Food Delivery Industry: SWOT Analysis
- Figure 9: Vietnam: Online Food Delivery Industry: Value Chain Analysis
- Figure 10: Vietnam: Online Food Delivery Industry: Porter's Five Forces Analysis
- Figure 11: Vietnam: Online Food Delivery Market: Ordering through Mobile Application (in Million US$), 2018 & 2023
- Figure 12: Vietnam: Online Food Delivery Market Forecast: Ordering through Mobile Application (in Million US$), 2024-2032
- Figure 13: Vietnam: Online Food Delivery Market: Ordering through Website (in Million US$), 2018 & 2023
- Figure 14: Vietnam: Online Food Delivery Market Forecast: Ordering through Website (in Million US$), 2024-2032
- Figure 15: Vietnam: Online Food Delivery Market (Vietnamese Cuisine): Value Trends (in Million US$), 2018 & 2023
- Figure 16: Vietnam: Online Food Delivery Market Forecast (Vietnamese Cuisine): Value Trends (in Million US$), 2024-2032
- Figure 17: Vietnam: Online Food Delivery Market (Western Cuisine): Value Trends (in Million US$), 2018 & 2023
- Figure 18: Vietnam: Online Food Delivery Market Forecast (Western Cuisine): Value Trends (in Million US$), 2024-2032
- Figure 19: Vietnam: Online Food Delivery Market (Italian Cuisine): Value Trends (in Million US$), 2018 & 2023
- Figure 20: Vietnam: Online Food Delivery Market Forecast (Italian Cuisine): Value Trends (in Million US$), 2024-2032
- Figure 21: Vietnam: Online Food Delivery Market (South Asian Cuisine): Value Trends (in Million US$), 2018 & 2023
- Figure 22: Vietnam: Online Food Delivery Market Forecast (South Asian Cuisine): Value Trends (in Million US$), 2024-2032
- Figure 23: Vietnam: Online Food Delivery Market (Other Cuisines): Value Trends (in Million US$), 2018 & 2023
- Figure 24: Vietnam: Online Food Delivery Market Forecast (Other Cuisines): Value Trends (in Million US$), 2024-2032
- Figure 25: Southern Vietnam: Online Food Delivery Market (in Million US$), 2018 & 2023
- Figure 26: Southern Vietnam: Online Food Delivery Market Forecast (in Million US$), 2024-2032
- Figure 27: Northern Vietnam: Online Food Delivery Market (in Million US$), 2018 & 2023
- Figure 28: Northern Vietnam: Online Food Delivery Market Forecast (in Million US$), 2024-2032
- Figure 29: Central Vietnam: Online Food Delivery Market (in Million US$), 2018 & 2023
- Figure 30: Central Vietnam: Online Food Delivery Market Forecast (in Million US$), 2024-2032
List of Tables
- Table 1: Vietnam: Online Food Delivery Market: Key Industry Highlights, 2023 and 2032
- Table 2: Vietnam: Online Food Delivery Market Forecast: Breakup by Order Method (in Million US$), 2024-2032
- Table 3: Vietnam: Online Food Delivery Market Forecast: Breakup by Cuisine (in Million US$), 2024-2032
- Table 4: Vietnam: Online Food Delivery Market Forecast: Breakup by Region (in Million US$), 2024-2032
- Table 5: Vietnam: Online Food Delivery Market Structure
- Table 6: Vietnam: Online Food Delivery Market: Key Players
- Table 7: Vietnammm.com (Takeaway.Com N.V.): Key Products and Services
- Table 8: Foody.vn: Key Products and Services
- Table 9: Now.vn: Key Products and Services
- Table 10: Eat.vn: Key Products and Services
- Table 11: Grab food: Key Products and Services
