PUBLISHER: IMARC | PRODUCT CODE: 1450994
PUBLISHER: IMARC | PRODUCT CODE: 1450994
The global online beauty and personal care products market size reached US$ 59.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 132.7 Billion by 2032, exhibiting a growth rate (CAGR) of 9.1% during 2024-2032.
Beauty and personal care products assist in enhancing the physical appearance, maintaining health and hygiene, and boosting the overall self-esteem of individuals. Some of the commonly used beauty and personal care products are moisturizers, soaps, cleansers, toothpaste, hair dyes, perfumes, facial tissues, lipsticks and feminine hygiene products. At present, rapid urbanization and increasing internet penetration are boosting the sales of these products through online distribution channels, which offer a wide selection of brands, as well as quick and efficient shipping and return policies.
Hectic lifestyles of individuals are positively influencing the demand for a convenient and hassle-free shopping experience. This represents one of the significant factors driving online beauty and personal care products market growth. Furthermore, the growing trend of vertical markets, along with the inflating income levels and improving standards of living, are escalating the demand for premium product variants. Vertical markets generally offer exotic brands, signature collections and convenient cross-category shopping in established brands. Other than this, the rising influence of social media and the willingness of consumers to try out different brands is encouraging several players to engage in aggressive promotional campaigns. These players are also investing in product packaging and research and development (R&D) activities to introduce organic and chemical-free products. Besides this, they are focusing on the launch of products using ingredients that cater to the personal care needs of different customers based on their preferences and skin and hair type. In addition to this, several prominent e-retailers are offering additional benefits, such as same-day or one-day delivery services, better security features for online payments, and easy-to-navigate dashboard, to expand their existing consumer base.
IMARC Group provides an analysis of the key trends in each sub-segment of the global online beauty and personal care products market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product, ingredient, end-user and pricing.
Personal Care Products
Hair Care Products
Skin Care Products
Bath and Shower Products
Oral Care Products
Men's Grooming Products
Deodorants and Antiperspirants
Others
Cosmetics/Makeup Products
Facial Cosmetics
Eye Cosmetics
Lip and Nail Makeup Products
Hair Styling and Coloring Products
Others
Synthetic
Natural and Organic
Male
Female
Mass Products
Premium Products
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined with some of the key player being Avon Products Inc., Beiersdorf, Kao Corporation, L'occitane International S.A., L'Oreal, Procter & Gamble, Shiseido Company Ltd., Unilever, Revlon Inc. (MacAndrews & Forbes Incorporated), Johnson & Johnson, Oriflame Cosmetics, Chanel (CHANEL International B.V.), The Estee Lauder Companies Inc., etc.