Fujitsu 2030: Targeting Revenue Growth Through Net Positive Innovations

The IDC Market Perspective discusses Fujitsu's European Analyst Day, highlighting Fujitsu's strategic shift toward becoming a globally driven business services leader, emphasizing its 2030 vision of trust, innovation, and sustainability. Key strategies include the Uvance solution portfolio, modernization, consulting capability expansion, and leveraging AI and technology partnerships. Fujitsu aims to transform its business model to focus on high-quality digital services, with a strong emphasis on human-AI collaboration, partner ecosystems, and global delivery standardization to achieve significant financial growth and market engagement."By shifting the portfolio toward high-quality digital services under Fujitsu Uvance and stepping away from unprofitable ventures, Fujitsu aims to generate sustainable growth and high-quality revenue. Fujitsu has the strategic vision, but it must ensure execution is aligned with that vision. This requires increased investments in its sales and marketing machine to uplift its brand recognition," said Jennifer Thomson, AVP, IDC's AccAD, Cloud, Services Research Europe.