Worldwide XR Headset Market Shares, 2024: Apple Debuts at Number 2 Behind Meta

This IDC study presents the worldwide XR headset market shares by vendor for 2024."The worldwide XR market took slow but certain steps forward in 2024," says Ramon T. Llamas, research director, IDC's XR, Gaming, and Interactive 3D Software team. "The official debut of Apple's Vision Pro headset and continued interest in Meta's Quest 3/3S headsets have helped push XR as a whole further into the limelight, and consequently, MR headsets saw a terrific bump in volumes and value. At the same time, shipment volumes and value of VR headsets tumbled. In between the two was the slowly emerging ER category, thanks to gaming and multimedia consumption. Finally, AR headsets declined for the third year in a row."