Adobe Summit 2025: Agentic AI Drives the "Golden Age of Design"

This IDC Market Note discusses Adobe's Summit 2025. Adobe Summit 2025 focused on the integration of agentic AI within digital experience workflows, emphasizing its application across diverse platforms. Keynotes explored the potential of AI to enhance content supply chain management and creative productivity. Principal announcements included the Adobe Experience Platform Agent Orchestrator, designed to streamline marketing operations, and the introduction of AI agents aimed at supporting core marketing processes. Adobe also presented numerous exciting products including Brand Concierge and GenStudio for Performance Marketing, and Audience Agent intended to optimize both content production and conversion across campaigns. Adobe's ability to address implementation complexities, pricing structures, and integration challenges will be critical to broader market adoption and its influence on the evolution of digital experiences.