AI Text Generation for Large Enterprise Marketers

This IDC Perspective provides guidelines and best practices for the deployment of AI text generation solutions for short- and long-form content use cases in enterprise marketing organizations. "AI text generation for short-form content is already embedded into many marketing automation solutions," said Gerry Murray, research director, Enterprise Marketing Technology at IDC. "Long-form content generation typically requires a dedicated solution, training on proprietary content, and support from RAG and fine-tuning to ensure compliance with brand and regulatory requirements. The future of course is multimodal, which - once architecturally and economically feasible for commercial use - will become ubiquitous."