Bridging the Gap: The Missing Piece in Managed SSE Providers' Market Messaging

This IDC Market Perspective explores the missing elements in market positioning, emphasizing the role of service providers in solution fitment, transition management, and continuous optimization. Many managed SSE service providers focus their market messaging on solution capabilities while overlooking the strategic and operational challenges that customers face during SSE adoption. As organizations increasingly seek consulting-driven SSE engagements, providers must shift from a technology-centric to an outcome-driven approach to differentiate in the market."The success of SSE deployments is not just about the technology, it's about ensuring the right fit, a smooth transition, and continuous optimization. Managed SSE providers that shift their messaging from solution features to business outcomes will build stronger customer trust, accelerate adoption, and establish themselves as long-term strategic partners," said Yogesh Shivhare, research manager, MDR and Managed Security Services.