Marketing Investment Planner 2025 Executive Summary

This IDC Perspective examines IDC's 2025 Tech Marketing Spending Benchmark Survey, which provides evidence-based quantitative insight for marketing planning, performance, and productivity management and transformation into the next era's marketing powerhouse. "As AI rapidly reshapes the marketing landscape, IDC's 2025 Tech Marketing Spending Benchmark Survey equips CMOs with data-driven insights to recalibrate strategies, optimize investments, and stay ahead of emerging trends. Understanding how peers are using AI, budget allocations, customer engagement, and overall marketing strategy is critical for driving innovation and maintaining competitive advantage in this evolving digital era," says MaryAnn Holder-Browne, research manager, CMO Advisory Practice at IDC.