Revenue Growth for Managed Security SPs and SIs in the GenAI Era Require Four Es

This IDC Market Perspective discusses keys to revenue growth for security service providers. In the evolving cybersecurity landscape, service providers can enhance customer acquisition and retention by focusing on the four Es: education, efficacy, efficiency, and evolution. This approach involves educating customers on GenAI, improving security outcomes, maximizing resource utilization, and embracing platform-centric models. By implementing these strategies, providers can better meet customer needs, drive growth, and ensure effective security programs."Embrace the four Es - education, efficacy, efficiency, and evolution - to revolutionize cybersecurity services, drive growth, and enhance customer retention in the GenAI era," said Craig Robinson, research VP, Security and Trust.