PUBLISHER: IDC | PRODUCT CODE: 1680116
PUBLISHER: IDC | PRODUCT CODE: 1680116
Understanding Partner Developments and Opportunities: Highlights from IDC's 1Q25 Partner Advisory Board Session
This IDC Market Perspective summarizes discussions among participants at IDC's quarterly Partner Advisory Board session in February 2025. During the discussions, partners from EMEA, representing a variety of vendors, shared insights into customer trends and buying behaviors as well as the market dynamics that will drive their business decisions in 2025."Partners continue to see significant customer opportunities in advising, integrating, and implementing AI-powered solutions. The role partners play in customer AI adoption varies depending on the partner's business model, expertise, and how they fit into the customer's life-cycle journey." - Research Manager Josh Budd, IDC Europe
Executive Snapshot
New Market Developments and Dynamics
- Growing Disconnect in Partner and Vendor AI Customer Engagement
- Co-Selling and Co-Marketing AI Solutions
- Key Motivations for Partner Commitment and Loyalty
Advice for the Technology SupplieR
- Take a Long-Term View of the Partnering Ecosystem with an Agentic AI Go-To-Market Strategy
- Vendor-to-Customer Engagement Can Be a Win-Win for Vendors and Partners
- Guide Partners to the Most Accessible and Appropriate AI-Related Opportunities
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- Related Research
- Synopsis
