The Unified Content Model: Rethinking the Content Supply Chain in the Era of Agentic AI

This IDC Perspective on the Unified Content Model (UCM) 2025 updates a model originally developed in 2022, highlighting the integration of generative AI (GenAI) into a modern content management approach. The Unified Content Model orchestrates content supply chains, enhancing operational efficiency and reducing risks by eliminating content silos. It supports a range of content-related services and specialized functions, enabling organizations to optimize processes, automate tasks, and improve both producer and consumer experiences. The model is crucial for future-proofing technology and fostering interconnected, data-driven experiences."In the rapidly changing technology environment, organizations should evaluate their current content-centric workflows, stakeholders, and applications, and embrace a modern architecture based on the Unified Content Model," says Holly Muscolino, group vice president, Workplace Solutions at IDC. "Doing so will enable a digital-first enterprise, breaking down silos and optimizing content supply chains for unparalleled efficiency."