Realising the Full Potential of Data and AI in the Middle East: A Consulting-Led Life-Cycle Approach by PwC Middle East

This IDC Vendor Profile offers a comprehensive overview of PwC Middle East's data and AI practice, emphasizing its dedication to developing end-to-end data and AI-driven business solutions tailored to meet specific customer requirements. It details PwC Middle East's background in the region, illustrating how the firm initiated its data and AI practice, made organic and inorganic investments, and developed an AI engineering practice to build the capabilities and skills that address the rapidly growing AI needs of clients in the region. The profile also examines the technology partnerships and investments in skills development programs supporting PwC's data and AI practice in the region. Lastly, it highlights PwC Middle East's client engagement model for its data and AI practice.